In April 1988, the man who will try to sell Jeb Bush to America sat on a panel hosted by Campaigns and Elections magazine to discuss the “Secrets of Great Media.” Mike Murphy and his then-business partner Alex Castellanos were rising stars in the Republican firmament, two young guns who were reimagining the contours of campaign messaging. -snip- “To create media that is great in elections, you have to obviously respect the power of the medium,” Murphy began, peering out from behind a pair of 1980s large-frame eyeglasses. “Television is a very, very powerful thing.” Murphy has mastered messaging across...