Posted on 08/23/2015 6:16:39 AM PDT by jimbo123
In April 1988, the man who will try to sell Jeb Bush to America sat on a panel hosted by Campaigns and Elections magazine to discuss the Secrets of Great Media.
Mike Murphy and his then-business partner Alex Castellanos were rising stars in the Republican firmament, two young guns who were reimagining the contours of campaign messaging.
-snip-
To create media that is great in elections, you have to obviously respect the power of the medium, Murphy began, peering out from behind a pair of 1980s large-frame eyeglasses. Television is a very, very powerful thing.
Murphy has mastered messaging across media, but he has an abiding respect for television; a love for it, even. Television has made Murphy what he is today: one of the best-known and well-respected consultants in politics. He has engineered some of the memorable campaign commercials of the past 20 years; meanwhile, he has dabbled as a writer and producer in Hollywood, hoping to break into television of a less political flavor.
If he has crafted clean, telegenic narratives for many GOP candidates, however, Murphys own plot arc is sketchy. He has won many tough races at all levels, but he has also logged stinging defeats. His inflated sense of self and penchant for self-promotion have made him a polarizing figure in Republican politics. And the space on his mantle for the biggest trophy of all, the presidency, is empty.
Murphy has come out of semi-retirement from campaigns to make another go at that top prize in this election cycle, leading Jeb Bushs Right to Rise super PAC. The group plans to take the lead on many of the traditional tasks of a presidential campaign, including television advertising, with nearly $100 million at its disposal to start.
(Excerpt) Read more at realclearpolitics.com ...

Mike Murphy: Failure is my middle name!
Apparently campaigns have moved past TV.
Genius? What is he? Does he own a string of Taco Trucks in LA or something? The genius behind Yebito eating, drinking, thinking, speaking and living all Mexican all the time? That genius?
when he sat down to explain how to sell a candidate.
Funniest thing I've read in a long time.

FU and the RINO-drawn telejackwagon you oozed in on.
Is “Right to Rise” a porno flick?
The sarcasm tag is needed.
This guy can’t even get a campaign mailers done without screwing it up.
Are Murphy and Costellanos results of Common Core education?
“stategist”
Back to the drawing board.
Well, if you look at him you can see he’s no millennial - no spring chicken.....
I’d say he’s pretty close to retirement and wants to make this one last big consult score before he cashes out the feathers in his bed.
If you think about it, all he’s got to do is blow enough smoke up Jebito’s butt....why would he care what we think?
It’s not like he’s doing all this ‘consulting’ on consignment to be paid when Yebito wins is he?
Him and iJeb have both have gay pedo faces, fail.
The Cheap Labor Express is carpping their pants that we might actually elect someone who might actually enforce the laws and shut them down.
Mike Murphy is a long time employee of The Cheap Labor Express.
¡Yeb! has made it clear that his loyalty is not to America or Americans, it is to illegal aliens and their employers.
> “(Genius behind Jeb’s Right To Rise PAC)”
Genius? WTF?
> “Television is a very, very powerful thing.”
Wow! That’s amazing! I never knew! This guy must be a ‘genius’, or something.
Now go Google both their names with images and tell me if they're "young guns". One is Hispanic and the other is a campaign camp follower (IMO) who got work on other losing campaigns. They're both just taking this "you can get Hispanics' votes if you just (insert your pipe dream here)" to the most profitable end for them financially.
For them, this is that last "one big haul and I'm out" deal. A candidate would be a fool to listen to them. Trump's expanding success tells us their message isn't "sponge [vote] worthy" [I stole that from Seinfeld).

Now go Google both their names with images and tell me if they're "young guns". One is Hispanic and the other is a campaign camp follower (IMO) who got work on other losing campaigns. They're both just taking this "you can get Hispanics' votes if you just (insert your pipe dream here)" to the most profitable end for them financially.
For them, this is that last "one big haul and I'm out" deal. A candidate would be a fool to listen to them. Trump's expanding success tells us their message isn't "sponge [vote] worthy" [I stole that from Seinfeld).
I don’t know what it is about the GOPe and their ‘doughboys’.
Murphy has mastered messaging across media
Its something in Bush’s eyes. Or, actually the absence of a something...a spark?
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