The iconic denim brand Levi Strauss has warned that growing international backlash against President Donald Trump could negatively affect its sales and those of other U.S. companies. In a recent filing with the United Kingdom's national business registry, the California-based company noted the risk of "rising anti-Americanism as a consequence of the Trump tariffs and governmental policies." Levi's warned that this could increasingly push consumers in the U.K. away from American goods and toward non-American alternatives.