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Keyword: boycottbloomingdales
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Teen fragrance's titillating name could create a stink
<p>NEW YORK - The marketers for new teen fragrances FCUK Him and FCUK Her are hoping provocative advertising playing off the company name can stir up controversy and sales for the fragrance now rolling into stores.</p> <p>The products are the first global fragrances for United Kingdom-based apparel company French Connection Group, which sells apparel and other goods under the acronym brand FCUK (for French Connection U.K.) and also operates some stores of its own. A $10 million marketing campaign started this week, built on the theme: "Scent to bed." Included are print ads in "Maxim" and "Teen People" among other magazines.</p>
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