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  • MSNBC FUTURE IN DOUBT

    08/18/2002 3:58:35 PM PDT · by Paul Atreides · 209 replies · 441+ views
    DrudgeReport.com ^ | August 18, 2002
    "The fall may be the make-or-break time for MSNBC," NEW YORK TIMES TV hotshot Bill Carter is preparing to write in Monday editions. According to newsroom sources, Carter is set to warn how "future investment and promotion budgets for the channel" may be at risk during the coming months, as the all-news network continues to slump in the ratings, lead by the nearly still-born DONAHUE. The pressure is coming from the very top of the MSNBCNBCGE tree. Earlier this year, at a meeting of NBC's top management, Jeffrey Immelt, the chairman of GENERAL ELECTRIC, specifically cited MSNBC as the area...