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The UFC has signed a new partnership with Anheuser-Busch that makes Bud Light once again the official beer of the promotion, officials told ESPN on Tuesday. Sources told ESPN that it's the biggest sponsorship deal in UFC history. Terms were not disclosed. The multiyear contract, which begins Jan. 1, 2024, comes on the heels of the UFC merging with WWE under parent company Endeavor to form the new publicly traded company TKO last month. UFC and Anheuser-Busch had been partners for many years until 2017, when the UFC signed with Modelo. "Anheuser-Busch and Bud Light were UFC's original beer sponsors...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year. The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024. "Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together," UFC CEO Dana White said in a statement Tuesday. "There are...

A major Chinese beer manufacturer has revealed it is investigating a video of a man allegedly urinating into a container of ingredients used to brew beer. Tsingtao Brewery admitted that it was probing an incident at its Brewery Factory No. 3, after a video went viral on Chinese social media site Weibo of a man in a yellow hard hat and blue clothes urinating into a large container. The video shows the as-yet-unidentified man climbing over a thin yellow wall, before seemingly unzipping his trousers and relieving himself in the factory, which lies in the Chinese city of Pingdu. It...

The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its momentum will continue. The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the US in August, gained more market share than any other beer brand in the US over the summer, according to Circana. The label — which racked up $3.9 billion in sales in 2021, making it the biggest imported brand in the US, according to Statista — “achieved double digit growth” in the latest...

Oktoberfest is the world's largest folk festival, celebrated for its famous beer event and travelling carnival. The iconic event runs from mid September to around the first Sunday in October - it's known to attract over six million people from around the world. It didn't take place in 2020 and 2021 due to Covid, but returned to the city of Munich in 2022. However, this year, a lot of revelers are giving it a miss due to how expensive it's become, with one X user calling it an 'alcoholic Disney land'. A one litre stein of beer will reportedly set...

Ultra Right, the beer brand that launched as a "woke-free" Bud Light beer alternative, raked in half a million dollars in just 12 hours after it released a special edition can that featured the historic mugshot of former President Trump. The first ever mugshot of a former president was taken of Trump in August after he was indicted in Georgia on 13 charges related to alleged efforts to overturn the results of the 2020 presidential election in the state. Seth Weathers, CEO of Conservative Dad's Ultra Right Beer, responded shortly after Trump's mugshot went viral by launching a limited-edition collector's...

Researchers have shown in a mouse model and lab cultures that a compound derived from hops reduces the abundance of a gut bacterium associated with metabolic syndrome. Patients are considered to have metabolic syndrome if they have at least two of the following: abdominal obesity, high blood pressure, high blood sugar, low levels of "good" cholesterol, and high levels of triglycerides. Researchers for years have been studying the potential health benefits of xanthohumol, a chemical found in hops, and its derivatives including tetrahydroxanthohumol. The latter is commonly abbreviated to TXN, the former to XN. XN is a polyphenol, a type...

During conversations with The Guardian, several former workers pointed to “incompetence” in the upper echelons of the company and lamented its decision to pull away from pushing a progressive agenda through its marketing. When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer’s 40-year history. “It’s just old white men,” says one former employee of the company leadership. “That’s why we were excited to at least have Alissa in that role.” One former employee told the news outlet that when the...

Budweiser owner Anheuser-Busch InBev BUD -0.29%decrease; red down pointing triangle said it has stopped cutting the tails off its famous Clydesdale horses after months of pressure from animal-rights activists who say the practice is cruel. The brewing giant’s concession to activists comes as it tries to navigate its way through the culture wars, after a consumer backlash over a promotion with transgender influencer Dylan Mulvaney buffeted sales.

Transgender influencer Dylan Mulvaney said it would be “epic” to one day star in a beer advertisement at the Super Bowl — just months after her disastrous partnership with Bud Light sparked widespread backlash. Mulvaney, 26, fantasized about her future as she confessed in a wide-ranging interview with The Cut that the fallout from the Bud Light saga had been a “huge wake-up call” for her. “Maybe it’d be epic … if in like 10 years I got to do a beer commercial for a Super Bowl,” she said in the interview published Wednesday. The influencer, who rose to social...

Ultra Right Beer, the company created to protest Bud Light's 'woke' Dylan Mulvaney marketing campaign, has launched limited-edition cans featuring Donald Trump's mugshot. Former Trump campaign manager Seth Weathers, who is known online as 'Conservative Dad', is behind the brand now peddling the newly-decorated beverages. Featuring Trump's mugshot in monochrome on a black background emblazoned with the words '100% American beer', the cans are called 'Conservative Dad's Revenge' and they cost $25 for a six-pack plus shipping. Priced at $4.99 more than a six-pack of the regular 'Conservative Dad's Ultra Right Beer', the website pledges to donate 10% of the...

Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.” “You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday. “That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its...

No gas stoves, no gas-powered cars, and no beer are just a few things the Biden Administration has put the kibosh on. The Democrat-controlled White House is now fear-mongering Americans into believing all cars cause climate change and promote racism and should, therefore, be banned. Transportation Secretary Pete Buttigieg appointed an Obama-era group made up of 24 "leading experts" to advise him on "transportation equity," claiming the privilege of owning a car ignites "systemic racism" and should be banned because of their negative impact on the environment. Members of the Advisory Committee on Transportation Equity include "spatial policy scholar" Andrea...

A San Francisco store clerk has died from his injuries five days after he was brutally beaten with a baseball bat while trying to stop a thief stealing just two bottles of beer. Yowhannes “John” Tewelde, 60, never regained consciousness after suffering a major brain injury during the attack late Thursday at Richmond Market and died at a local hospital shortly before 2:30 p.m. on Tuesday, his family announced. “John was a beloved member of the community, and even more loved by his family and friends,” a neighbor posted on a GoFundMe that raised money for his medical bills. Tewelde...

Americans may be urged to drink no more than one or two beers weekly as part of stricter new alcohol guidelines. President Biden's alcohol czar, George Koob, the director for the National Institute on Alcohol Abuse and Alcoholism (NIAA), told Dailymail.com that the USDA could change its Alcohol laws to match Canada, where people are advised to drink that drink per week. He said: "If there are health benefits, I think people will start evaluating where we're at (In the US)." Currently, the US recommends that women have up to one bottle of beer, a small glass of wine, or...

Anheuser-Busch heir Billy Busch has offered to buy back the business that bears his family name, if AB InBev offered to sell it. Busch said: “If they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”

Take a spin through the conservative media ecosystem - or listen to most of the Republican presidential primary field - and you’ll learn one major takeaway: The “woke mind virus” has fully infected America’s largest corporations. A non-exhaustive list of companies that personalities on Fox News have derisively called “woke” over the last couple years - for reasons spanning featuring trans people in ad campaigns to running corporate DEI programs - includes Bud Light, Hershey’s, Pizza Hut, Walmart, Nike, Kaiser Permanente, Chick-Fil-A, the whole airline industry and the weapons manufacturer Lockheed Martin. Naturally, conservative influencers are taking the opportunity to...

Kid Rock was allegedly spotted at a concert drinking a Bud Light this week, only months after the conservative rocker helped spearhead a boycott of the brand with a viral video of him gunning down cases of the beer. The images, which appeared to have been taken without his knowledge, generated mockery across social media, with users accusing him of being a hypocrite for trashing the brand and then consuming it just a short while later. TMZ published video of Kid Rock while he was at the Skydeck venue in Nashville, Tenn., for a Colt Ford performance on Thursday. The...

WASHINGTON (TND) — The Washington Commanders embraced Bud Light as the football team's official beer partner in a social media post Thursday. The 20-second video shows clips of fans cheering while cheerleaders and players dance to “Bring It On” by SATV Music. It then displays the team’s logo alongside Bud Light’s with the line, “the official beer partner of the Washington Commanders.” Commenters on the post questioned the partnership in light of recent controversy surrounding the beer brand. This has got to be the worst marketing move ever! Here, I thought this new ownership was going to do things differently....

Target's closing price yesterday was $128.75. It's lowest recent low was $126.99 on June 9th. It hadn't been this low since July 31st 2020 ($125.88). If stock prices drop below $126.99, expect to see a selloff in the downward direction, as stock-chart buyers and sellers are triggered. The same with Anheuser Busch It's most recent low was $53.40 on 5/31/23. It hadn't been that low since 11/9/22 ($52.11) If BUD stocks drop below $53.40, expect to see a selloff downward.