Posted on 09/21/2023 11:58:32 PM PDT by DeathBeforeDishonor1
During conversations with The Guardian, several former workers pointed to “incompetence” in the upper echelons of the company and lamented its decision to pull away from pushing a progressive agenda through its marketing.
When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer’s 40-year history. “It’s just old white men,” says one former employee of the company leadership. “That’s why we were excited to at least have Alissa in that role.”
One former employee told the news outlet that when the backlash against the Mulvaney campaign ensued, “there was a lot of panic and a lot of rash decision-making.” The individual noted that they did not “hear anything from leadership for over a month” until they issued a statement “that pretty much said nothing.”
Others defended Heinerscheid, who championed the Mulvaney partnership. One expressed frustration that the vice president “was blamed for all this when she had nothing to do with it” and noted that she was like “a mother to the company.”
When Mulvaney discussed the controversy publicly and explained that he had received death threats, employees were concerned for his safety. “Are we doing everything we can as a company to support this person,” one of the workers asked their boss.
Workers felt rudderless, frustrated by the inaction from corporate leadership and worried about their job security. “I don’t remember there being much assurance,” says the first employee. “It’s possible that there was a canned response given in some town hall [meeting].” In retrospect, they say, there was a pattern of “a lot of trickled-down lies from leadership”. The second former employee adds: “I really wish that we had stuck to our guns and said: ‘We did this; beer is for everyone; get over it.’”
ProgTards gonna Tard.
I call B.S. on this article, it’s all made up. As a former AB employee not one of the current or former AB employees have said anything like that, at least not the ones from the ST. Louis plant.
Oh I absolutely believe it.
But none of these people work in a plant, at St Louis , or anywhere else.
These are all white collar HQ marketing and HR douches.
Former workers support the Mulvaney ad? Losing billions is not a good idea. How did they become “former”? That seems like a good idea.
thinly disguised propaganda
any truth to the rumors that bud light is doing a dylan commercial for the super bowel(sp?)?
that would be epyuck(sp?)!
It sounds ‘made up’ to me too. Or it’s 12 sexual weirdos who worked at the plant that the reporters wants to pretend represents all workers.
It’s not a boycott. The company de-branded its product. Like Proctor and Gamble saying Listerine is now a toilet bowl cleaner.
“But none of these people work in a plant, at St Louis , or anywhere else.”
I recall reading AB moved its marketing and possibly its US corporate headquarters to New York. If so it is hiring young employees fresh from woke prestige universities and higher level employees from a progressive culture. Therefore the statements attributed to marketing and headquarters employees are not surprising.
Yup.
So they are former employees that are frustrated that AB didn’t continue the stupidity?! That makes 0 sense. They’re likely “former” because of that woke boob Alissa and now they defend her? I don’t think so
It was godless reprobates determined to take others to the Lake of Fire with themselves.
If they had to wreck an entire company to pervert a generation, then their master Satan was well-pleased with that efforts.
As prophesied.
Tagline.
(“That’s why we were excited to at least have Alissa in that role.”)
The stupid. It burns.
Get Woke. Go Broke.
(thinly disguised propaganda)
Absolutely
The left is a cult that believes in the forced proselytizing of their wokeness no matter the cost. People with woke degrees from woke universities are the most zealous in the cult. It used to be that various business majors were the liberal arts teachings that had real value. Now those are fewer and fewer.
” One expressed frustration that the vice president “was blamed for all this when she had nothing to do with it” “
So somebody forced her to do the video with the ‘frat guy’ spin in it, and presumably scripted it for her?
“Like Proctor and Gamble saying Listerine is now a toilet bowl cleaner.”
Worked for Brawndo.
lamented its decision to pull away from pushing a progressive agenda through its marketing.
So you found a few proggie aholes to moan and cry.
Now do one about the majority who despised the pwogwessive agenda...
Betcha won’t.
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