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The U.S. Army halted its multi-million dollar advertising campaign over the weekend after Jonathan Majors, the campaign’s featured actor, was arrested for allegedly attacking a woman. The Army paused the “Be All You Can Be” campaign on Sunday after Majors was arrested on charges of strangulation, assault, and harassment, according to Army Times. “The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said a spokesperson for the Army Enterprise Marketing Office. “While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until...

The U.S. Army’s new brand and ad campaign largely omits reference to woke identity politics and could be just what the service needs to overcome historic recruiting obstacles, experts told the Daily Caller News Foundation. Prior advertising efforts alienated conservative families that once served as the Army’s primary recruiting base, according to experts. They “forgot that the primary market for Army recruiting is young men from traditional families, looking for a challenge,” Elaine Donnelly, president of the Center for Military Readiness, told the DCNF. The Army’s new branding campaign, unveiled Wednesday, shied away from social justice and diversity themes as...

The U.S. Army on Wednesday unveiled a rebranded campaign to bolster recruiting efforts as the military struggles to meet personnel goals, particularly among younger generations of Americans. The Army’s latest recruitment campaign brand has a focused interest on attracting the next generation of Americans to the branch based on the argument that an Army career leads to self-discovery and limitless possibilities. The new campaign includes a tweaked logo design — the same gold five-star symbol, but without the box that the logo previously included, to suggest the sky is the limit — along with a return of the Army catchphrase...

VIDEOThe Army brought back the "Be All You Can Be" theme to their ads. That theme started in the early 80s but after a certain performance at a Washington D.C. march in 1993, those ads appeared much less frequently until they were completely dropped a few years later. Now they have resurrected that "Be All You Can Be" theme but will that 1993 performance come back again to haunt them?

West Point affirmed that prospective candidates should be vaccinated against COVID-19, weeks after the mandate was officially revoked, according to multiple statements obtained by the Daily Caller News Foundation. After the DCNF reached out, West Point reversed course, saying it no longer required the vaccine for new cadets. “There is no telling how many potential cadets this arbitrary mandate has dissuaded from serving our nation,” Republican Rep. Jim Banks of Indiana told the DCNF. The U.S. Military Academy at West Point affirmed a COVID-19 vaccination requirement for incoming cadets weeks after the Secretary of Defense did away with the military...

While some Republicans blame the COVID-19 vaccine or “wokeness” for the Army’s recruiting woes, the military service says the bigger hurdles are more traditional ones: Young people don’t want to die or get injured, deal with the stress of Army life and put their lives on hold. They “just don’t see the Army as something that’s relevant,” said Maj. Gen. Alex Fink, head of Army marketing. “They see us as revered, but not relevant, in their lives.” […] Guiding the Army’s efforts are surveys intended to help pinpoint why young people dismiss the Army as a career. […] Officials said...

Reversal comes as Congress considers bill seeking redress for military's discharged vaccine refuseniks. The United States Military Academy is reimposing restrictions on unvaccinated cadets despite the lifting of the military's COVID-19 vaccine mandate, reports military attorney R. Davis Younts, a reversal that comes even as Congress mulls legislation seeking redress for service members dismissed for vaccine refusal. The Department of Defense rescinded the military vaccine mandate pursuant to the Dec. 23 enactment of the 2023 National Defense Authorization Act (NDAA), which included a measure repealing the mandate. During the height of the pandemic, West Point implemented a policy prohibiting cadets...

A senior US general has privately told Defence Secretary Ben Wallace the British Army is no longer regarded as a top-level fighting force, defence sources have revealed. They said this decline in war-fighting capability - following decades of cuts to save money - needed to be reversed faster than planned in the wake of Russia's war in Ukraine.

Washington -- Nine military officers who had worked decades ago at a nuclear missile base in Montana have been diagnosed with blood cancer and there are “indications” the disease may be linked to their service, according to military briefing slides obtained by The Associated Press. One of the officers has died. All of the officers, known as missileers, were assigned as many as 25 years ago to Malmstrom Air Force Base, home to a vast field of 150 Minuteman III intercontinental ballistic missile silos. The nine officers were diagnosed with non-Hodgkin lymphoma, according to a January briefing by U.S. Space...

Amid the Army’s historic ongoing recruiting crisis, the Army Enterprise Marketing Office has decided to reboot its former “Be all you can be” slogan in a look reminiscent of the 80s. The famous slogan first appeared during the 1981 New Year’s College Football bowl games. The slogan is set to launch in March of this year and is being praised as a step in the right direction to better meet recruitment numbers.Maj. Gen. Alex Fink, the Army Reserve Officer in charge of the Army Enterprise Marketing Office, told Stars & Stripes, “[The Army is] not returning to ‘Be all you...

A female U.S. Army service member from West Penn, Pennsylvania, died suddenly on Christmas Day. U.S. Army Fire Control Specialist Pfc. Briana Kromer, 21, died suddenly at the residence of her fiance in Palmerton, Pennsylvania, while on leave from her post at Fort Still, Oklahoma. According to a fundraising campaign created by Deanne Snyder, Kromer was found unresponsive while in the shower at her fiance’s home. In spite of their best efforts, they were unable to save her. ... Her mother, Michelle and Bri were out shopping Christmas Eve. She went to church then we went to domaggios to eat...

An Army captain was separated from the service for refusing to take the COVID-19 vaccine as the GOP attempts to roll back Secretary of Defense Lloyd Austin’s military vaccine mandate. Capt. Stephen Rogerson (a pseudonym) has served in the Army for 17 years, and on Dec. 6, a three-person administrative board voted to separate him from service. On the same day, the House passed an $858 billion defense funding bill, the National Defense Authorization Act (NDAA) for the fiscal year 2023, that included a provision to rescind the military’s COVID-19 vaccine mandate. But soldiers like Rogerson are “falling through the...

ALEXANDRIA, VA—In an effort to root out racism, the Salvation Army announced they will no longer be accepting any donations in the form of bills or coins that have white people on them.“Ever since we learned that racism is everywhere, all the time, ingrained in every aspect of life, we realized most U.S. currency depict the faces of white men who only did evil, racist things in their lives,” said the Commander-in-Chief of the Salvation Army, Clurvis Bellman. “We then decided the best way to feed, clothe, and comfort the poor and needy is to stop accepting money tarnished with...

CHARLESTON, W.Va. (AP) — A West Virginia soldier killed during World War II has been accounted for, the military said. Army Cpl. Joseph H. Gunnoe, 21, of Charleston, was reported missing in action in November 1944 in Germany. He was declared killed in action after the war, the Defense POW/MIA Accounting Agency said Tuesday. Gunnoe was assigned to Company G, 112th Infantry Regiment, 28th Infantry Division. His unit captured the town of Vossenack, Germany, in the Hürtgen Forest, on Nov. 2 but was forced to withdraw four days later. Scientists used DNA, anthropological evidence and circumstantial evidence to identify the...

Richard M. Fierro, who served for 15 years in the military, was at the nightclub in Colorado Springs with his family when the gunman opened fire. “I just knew I had to take him down,” he said.

To all of my Marine friends I say Oorah! To all of my Army friends I say Hooah! To all of my Navy friends I say Hooyah! To all of my new Space Force friends I say Hua! And to all of my fellow Airmen I say Fore!

A battalion commander is forbidding soldiers under his command from wearing their Army-issued fleece jackets while on a rotation in South Korea, where local average temperatures during the winter frequently dip below freezing. "The fleece cold weather jacket is not authorized for wear as an outer garment," Lt. Col. Geoffrey Lynch, commander of 1st Battalion, 36th Infantry Regiment, 1st Armored Division, said in an August memo reviewed by Military.com.

A first sergeant at Fort Hood, Texas, is making soldiers take the stairs after banning the use of elevators in the morning in a bid to keep the troops fit. "In order to promote physical training and fitness, the elevator will not be used before 0900 Monday through Friday," First Sgt. Avery Peoples said in a memo reviewed by Military.com dated Oct. 26. "This policy applies to personnel assigned to Dragon Troop and visitors." When reached by Military.com, Peoples only replied, "Don't call me again," and hung up.

Soldiers are leaving the Army National Guard at a faster rate than they are enlisting, fueling concerns that in the coming years units around the country may not meet military requirements for overseas and other deployments. For individual states, which rely on their Guard members for a wide range of missions, it means some are falling short of their troop totals this year, while others may fare better. But the losses comes as many are facing an active hurricane season, fires in the West and continued demand for units overseas, including combat tours in Syria and training missions in Europe...

Max Boot can rest easy. In no time at all, General Patrick J. Donahoe will have a chance to truly let his liberal freak flag fly, as no doubt he will. Noted Drag Queen enthusiast, Iraq war warmonger, and NeverTrumper, Max Boot, attacked me by name in the failing Washington Post last week. He called me a “random . . . troll,” “MAGA extremist,” and part of the “far-right forces trying to subvert American democracy.” Based. Truly, it is an honor to be insulted by a man so utterly wrong about everything. I am disturbed only by the fact that...