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Army unveils rebranding campaign amid recruiting challenges
The (s)Hill ^ | 8 March 2023 | Brad Dress

Posted on 03/08/2023 3:31:32 PM PST by Apparatchik

The U.S. Army on Wednesday unveiled a rebranded campaign to bolster recruiting efforts as the military struggles to meet personnel goals, particularly among younger generations of Americans.

The Army’s latest recruitment campaign brand has a focused interest on attracting the next generation of Americans to the branch based on the argument that an Army career leads to self-discovery and limitless possibilities.

The new campaign includes a tweaked logo design — the same gold five-star symbol, but without the box that the logo previously included, to suggest the sky is the limit — along with a return of the Army catchphrase “Be All You Can Be,” with a fresh look.

(Excerpt) Read more at thehill.com ...


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: army; logo; woke
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Check out the new Army star logo:



See what they took out? The white part in the center.

If the Army’s recruiting depends on old slogans and wokified symbols, we are doomed.
1 posted on 03/08/2023 3:31:32 PM PST by Apparatchik
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To: Apparatchik

Just film their most flamboyant queer and “trans” “soldiers” putting on a pornographic drag show... that ought to win recruits!!!


2 posted on 03/08/2023 3:32:32 PM PST by TheBattman (Democrats-Progressives-Marxists-Socialists - redundant labels.)
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To: Apparatchik

Good luck with that woke bullshit.


3 posted on 03/08/2023 3:34:16 PM PST by hillarys cankles
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To: Apparatchik
The new recruits should respond well to "You're a Super Star"!


4 posted on 03/08/2023 3:38:05 PM PST by ProtectOurFreedom (There is lots of money and power in Green Communism and we all know where Communism ends.)
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To: Apparatchik
I am not sure if I should add that to the list of the nature of the progressive USS (United States of Sodom) with its Wokeducation goals and in which an increasingly "Wokelitary" is called to defend:

Military.com, 2020: Here's the Marine Corps' Plan to End Gender Segregation at Boot Camp. The Marine Corps was tasked with explaining its short- and long-term plans for integrating recruit training, which was mandated by the 2020 National Defense Authorization Act. Signed into law in December, 2020. “Gender integration at Marine Corps Recruit Training remains a top priority." “The outcome the Marine Corps desires for gender integration is for every male recruit to train alongside a female recruit within the same company.”” All-male recruit companies trained solely by men will be made “obsolete,”

Top Marine stresses need for more female infantry officers, research on 1-year paid maternity leave 2/25/2020, 5:18:38 PM · by jazusamo · 87 replies The Washington Times ^ | February 25, 2020 | Douglas Ernst The nation’s top Marine, Commandant Gen. David Berger, took to social media Tuesday morning to stress the service’s “most important matters.” Yet to get an abortion=murder their child, Navy service members are to be reimbursed for travel expenses and if they need to go to a different state they can be provided with up to three weeks off, with pay.

The Blaze, December 22, 2022: Marines told to stop using ‘sir,’ ‘ma’am/mater’ to avoid ‘misgendering’ superiors The University of Pittsburgh received $2 million to conduct the study, which examined gender-integrated recruit training in military settings. "The Army, Navy, and Coast Guard effectively de-emphasize gender in an integrated environment," the report claimed. Marine Corps leaders are reportedly not convinced that transitioning to gender-neutral salutations would be as simple as the 739-page report suggests.

Biden Pentagon Orders Military Chaplains To Bless Putting Male Soldiers In Female Showers And Bedrooms, The Federalist : if a person “self-identifies” as a person of the opposite sex, and if the Defense Enrollment Eligibility Reporting System (DEERS) changes a person’s bureaucratic “gender marker,” a man claiming to be a woman must be treated as a woman, and vice versa... Revised rules also permit cross-dressing and other “transitioning” behaviors while in “on-duty status.”... regulations do not protect or even mention rights of religious liberty for chaplains and people of faith. Nor do they provide options for doctors, nurses, and other medical personnel who object to transgender ideology on moral or ethical grounds.<

Pentagon study finds rising suicide rates in military 9/27/2019, 12:49:01 AM · by fwdude · 26 replies The Hill ^ | 09/26/19 | Ellen Mitchell Suicide rates in the military were higher in 2018 compared to the previous five years despite efforts to prevent such deaths, according to an annual Pentagon report released Thursday. A total of 541 active duty, National Guard and Reserve troops committed suicide last year, the Department of Defense Annual Suicide Report found.

Heritage Index Rates Navy, Marines ‘Marginal’ In Ability to Counter Current Threats 11/4/2019, 11:30:14 AM · by robowombat · 25 replies USNI News ^ | October 30, 2019 8:01 PM | John Grady Heritage Index Rates Navy, Marines ‘Marginal’ In Ability to Counter Current Threats By: John Grady October 30, 2019 8:01 PM The Navy and the Marine Corps have been assessed as “marginal” in their ability to meet the challenges from rival powers in Beijing and Moscow, as well as regional threats coming from Tehran and Pyongyang, according to annual report on U.S. military strength from The Heritage Foundation

Pentagon Report: China Now Has World’s Largest Navy as Beijing Expands Military Influence 9/2/2020, 7:28:08 PM · by Retain Mike · 8 replies US Naval Institute ^ | September 1, 2020 5:31 PM | John Grady

Countering this is the news of, The Pentagon Forming a Diversity and Inclusion Office, and

allowing transgenders to serve in the military,

and with the Pentagon even ensuring free gender reassignment surgery for active military personnel,

with Army mandatory training now including training Army personnel to know what to do in such scenarios as when a soldier who was "assigned" a biological gender at birth says he/she identifies as another gender, and lives as such in off-duty hours, but is not requesting to be treated as such while on duty, versus if such later requests to be identified as according to their chosen gender during duty hours, and/or experiences increased distress relating to his/her gender identity;

while apparently as part of the Naval Sea Systems Command Inclusion & Engagement Council’s Diversity Team's video series called “NAVSpEAks,” the Navy posts video on "the importance of using correct pronouns as well as polite etiquette when you may not be sure of someone's pronouns"

and the Air Force being with WOKEism in creating 'LGBTQ' and 'Indigenous Nations Equality' Focus Groups,

and also authorizing the use of gender pronouns in signature blocks,

and hosting a drag show at festival at Joint Base Langley-Eustis (JBLE) on July, 2022, which also includes a poem on “Diversity, Equity and Inclusion,”

while the Army arms itself with a woke recruitment ad featuring lesbians at a gay wedding and an LGBTQ pride march,

and the CIA funds a 'cisgender millennial with anxiety disorder' campaign, and with the

Marines and Navy as well as the Air Force and Army posting messages on social media supporting gay pride and Pride Month,

with the former posting rainbow bullets, and the latter a rainbow colored arm and hand in salute (essentially to the flag of Sodom)

and with the Navy naming a military ship after gay rights leader Harvey Milk, and (now) with a transgender veteran christening it,

along with the Navy's first all gay U.S. Navy helicopter crew,

and with physical fitness assessment failures being now scrubbed from sailors’ records, a clean slate that will allow them to remain in the service,

and lower fitness standards for women in the Army,

while nearly half of female soldiers are still failing the new Army Fitness Test,

and with military generals calling for Increased Diversity and More Women in Combat,

and changing its song to be gender-neutral,

and Forcing Marines to Make Boot Camp Coed,

and feeding cadets cultural Marxist propaganda about gender and masculinity therein,

to its new diversity and inclusion operation from West Point

and for its Special Operations Command ,

while showing a rapid response readiness to engage in online combat with the likes of Tucker Carson and other such enemies

thus nuking Jesus-themed candies on an Air Force bases

as well as the Pentagon ordering a company to stop making faith-based Dog Tags,

and prohibiting service members from “liking” or reposting "extremist" views on social media (depending on all the circumstances involved) as part of its prohibition against actively engaging in extremist activities,

yet allowing turbans and hijabs in the Air Force,

while working to rid the military of “extremism

such as the head of the US Space Force unit being fired and put under investigation for criticizing Critical Race Theory

And said, O my God, I am ashamed and blush to lift up my face to thee, my God: for our iniquities are increased over our head, and our trespass is grown up unto the heavens. (Ezra 9:6)


The above image is tragically actually from the military, a Facebook post: "RADfertility November 11, 2021 · As we celebrate #VeteransDay, it is our honor to introduce you to Tech Sergeant Bryanna Dahl, her wife, Lauren and their amazing RAD baby Bennett! 🇺🇸 Currently stationed at the Dover Air Force Base, Sgt. Dahl just celebrated 7 years wearing this uniform! We had the privilege of helping their family grow and following their journey to Bennett also known as “Bennie.” On this day, we share our endless gratitude to those who serve and have served our country along with the supportive families behind them. Thank you for fighting for our freedoms – we thank you yesterday, today and forever #ThankYou #DoverAFB #RADfamily" - https://www.facebook.com/RADfertility/photos/a.146746165350896/7215339618491480/?type=3

Also, last I saw, More Than 75% Of Americans Aged 17-24 Aren’t Fit For Military Service: (DOD) 77% of Americans in the above age group could not physically qualify to enter the armed forces – a 6% increase from 2017..CDC statistics also show that 19 percent of active-duty service members suffered from obesity in 2020, which is up from 16 percent in 2015. A U.S. Army general bluntly said that young Americans are either too obese, too sick, or too criminal to serve in the military. we have are obesity, we have pre-existing medical conditions, we have behavioral health problems, we have criminality, people with felonies, and we have drug use,” Lt. Gen. Xavier Brunson told The Spokesman-Review of Spokane, Washington.

And the Army dropped grenade throwing as a requirement to graduate because new recruits could not throw far enough. “We are finding that there are a large number of trainees that come in that quite frankly just physically don’t have the capacity to throw a hand grenade 20 to 25 [82 feet] to 30 meters." Also, there is the Intellectual Decline of the Army Officer Corps. The size of the U.S. military in 2017 was half of what it was in 1990, and in general I think many signed up for the benefits rather than patriotism. 16% were women and racial and ethnic minorities made up 43%, and a poll from the Military Times and Syracuse University's Institute for Veterans and Military Families conducted in July 2020, 49.9 percent of 1,018 active-duty military respondents had an unfavorable view of the president, compared to about 38 percent who had a favorable view. That poll showed Biden with a 4-percentage-point lead over Trump

Fewer Americans want to serve in the military. Cue Pentagon panic 4/10/2019, 6:55:46 PM · by GuavaCheesePuff · 70 replies The Guardian ^ | April 10, 2019 | William M. Arkin.official military polling shows that fewer and fewer young Americans consider the military as a career or as a transitional step – only some 12.5% – the lowest number in a decade.


5 posted on 03/08/2023 3:38:22 PM PST by daniel1212 (Turn to the Lord Jesus as a damned+destitute sinner, trust Him who saves, be baptized + follow Him!)
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To: Apparatchik

Did it ever occur to liberals….who have indeed begun to infest the MIL - that perhaps more people would sign up if they were brought up in a country that loves itself and doesn’t self-flagellate with treasonous hatred in every class and on every show?


6 posted on 03/08/2023 3:40:14 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMV.)
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To: Apparatchik

china and russia vs us military recruitment videos

https://www.youtube.com/watch?v=VnpD1tCjTcQ


7 posted on 03/08/2023 3:40:27 PM PST by dynachrome (“We cannot save Ukraine by dooming the US economy.” Rand Paul)
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To: Apparatchik

It’s over.


8 posted on 03/08/2023 3:41:11 PM PST by JonPreston
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To: Apparatchik

I got nothin

https://twitter.com/KanekoaTheGreat/status/1633536705767821312


9 posted on 03/08/2023 3:41:52 PM PST by combat_boots
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To: Apparatchik

The Army has become like a mainstream Protestant church trying to increase its numbers. They are piling cringe on top of cringe trying to solve a problem that the cringe is causing in the first place.


10 posted on 03/08/2023 3:41:59 PM PST by cdcdawg (Hoes mad! LOL! )
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To: Apparatchik

A Yellow Star. The Logo for the 666th Cowardly Chickensh*t Division. They can station them at one of the new Affirmative Action Forts.


11 posted on 03/08/2023 3:42:19 PM PST by FlingWingFlyer ("I may be a white boy but I'm not stupid". - FJB at Black "History" event. Tell 'em Jo Jo!)
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To: Apparatchik

Can’t wait for adults to be in charge again.


12 posted on 03/08/2023 3:46:06 PM PST by Vision (Woke is communism and it has no place in America. Election Reform Now! Obama is an evildoer.)
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To: Apparatchik

The doom and gloom is exaggerated. The Army will do what it needs to do to turn recruits into good soldiers.


13 posted on 03/08/2023 3:51:04 PM PST by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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To: TheBattman

“A national emergency, exceeding the Department of Defense’s capability to recruit and retain its total force strength, requires Congress to amend the Military Selective Service Act to authorize the President to induct personnel into the Armed Forces.”
Selective Service System

In other words, Biden declares Uke corruption a national emergency, our warmongering congress passes a simple majority vote and the globalists have an unlimited supply of American boys to fight all of their wars.


14 posted on 03/08/2023 3:52:06 PM PST by hardspunned (Former DC GOP globalist stooge)
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To: the OlLine Rebel

Maybe they should offer free sex changes?


15 posted on 03/08/2023 3:57:10 PM PST by oldasrocks (quew)
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To: Apparatchik

Y’all know the ONLY Constitutional full time military we
have is the Navy.


16 posted on 03/08/2023 3:58:25 PM PST by rellic
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To: cdcdawg

Very insightful


17 posted on 03/08/2023 3:59:18 PM PST by OldCorps
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To: Apparatchik
The Army, as well as the other branches of the military, have worked to eradicate history, tradition, and pride. No right thinking parent will encourage their son, or daughter, to join the Bidenistas.

There is no telling what a young recruit will run into up ahead. If someone joins the deep state military today, they can count on enemies in front, at their side, and behind.

If anyone has information otherwise, I'd like to hear it.

18 posted on 03/08/2023 3:59:22 PM PST by jeffersondem
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To: Apparatchik
.... The Army is about to become an amazing Lean Mean Woke Machine .... With thousands of extra new pronouns to confuse the Enemy to Death ..... What a Time to be alive folks!!!!!

.... Just kidding ... We're doomed ....

19 posted on 03/08/2023 4:06:36 PM PST by R_Kangel ("A nation of sheep will beget a nation ruled by wolves")
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To: Apparatchik

You know America is in deep, deep kimchi when veterans are joining Zelenskyyy’s ragamuffins to take pot shots at the Russkis in the Ukraine rather than spend their time marching in Military “Pride” Parades with Austin and Milley and their raggedy band of 300 lb. freaks with goofy colored hair and painted with tattoos.


20 posted on 03/08/2023 4:07:15 PM PST by FlingWingFlyer ("I may be a white boy but I'm not stupid". - FJB at Black "History" event. Tell 'em Jo Jo!)
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