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Apple CEO Tim Cook and a team of Apple executives will be holding their “It’s Show Time” special event at 10 am PDT / 1 pm EDT today, March 25th. The event will take place in the auditorium of the Steve Jobs Theater at Apple Park in Cupertino, California.It is widely expected that Apple today will unveil a new video streaming service, a new premium Apple News subscription offering, and an Apple Pay credit card in partnership with multinational investment bank and financial services company, Goldman Sachs.Apple’s special event will be webcast live by Apple here, via Twitter, and via...

As expected, Apple just sent out invites for an event in Cupertino next week on October 27th,” Nilay Patel reports for The Verge. “The tagline on the invite, ‘hello again,’ is a clear reference to the Mac, which was originally introduced with the word ‘hello'” in 1984,” Patel reports. “The event will be streamed live starting at 10AM PT / 1PM ET.”“The rumors suggest the new MacBook Pro will have an OLED touch control bar above the keyboard that will dynamically display different function keys,” Patel reports. ” There are also reports that Apple will move to an all-USB-C port...

Apple’s March 21st special event invitation (below) features the message: “Let us loop you in.” What could this cryptic sentence mean?Well, Apple does offer the stainless steel (silver) Milanese Loop for Apple Watch and there are rumblings of a new black Milanese Loop coming at the event, but it that really enough to warrant being the marquee on the special event’s invitation?What if the phrase refers to Apple Smart Bands? Or “Smart Loops?” Think Apple Watch bands loops that add extra functionality (GPS, for just one example) to the Apple Watch.Wouldn’t such a Smart Loop or a line of Smart...

Has Apple Computer's chief executive, Steve Jobs, found a way to connect the PC to the TV? With an enticing invitation proclaiming "It's Showtime," Jobs last week touched off speculation about how far Apple will go as it takes its next big step into digital video. On Tuesday, Apple will hold another of Jobs' marketing events in San Francisco to introduce what trade publications and analysts indicate will be his next campaign: an effort to transform the distribution of Hollywood movies as thoroughly as he has revolutionized the recording industry with the iTunes Music Store. A distribution deal with Disney...