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Facebook shares dropped 8.3 percent on Friday, eliminating $56 billion from the company's market value, after British-Dutch consumer goods company Unilever joined a number of other big brands in pulling its advertisements from the site, according to Bloomberg. Zuckerberg now ranks at No. 4 on the index with a net worth of $82.3 billion, behind Amazon founder Jeff Bezos, Microsoft founder Bill Gates and LVMH Moët Hennessy – Louis Vuitton CEO Bernard Arnault. COCA-COLA PAUSES PAID ADVERTISING ON SOCIAL MEDIA PLATFORMS Companies ranging from Verizon to Ben & Jerry's to The North Face are pulling ads from Facebook and Instagram...

Left-wing super PAC Priorities USA Action continued to bombard the TV airwaves with misleading ads in an attempt to destroy President Donald Trump.

Pepsico, the corporation that owns the Aunt Jemima brand, is erasing the name and the logo portrait of a black woman “to make progress toward racial equality” and in doing so is also erasing the legacy of Nancy Green, a freed slave who had a long career with the Quaker Oats company as a storyteller, actress, and singer. Miss Green was born a slave in Montgomery County, Kentucky. Chris Rutt, a newspaperman, and Charles Underwood bought the Pearl Milling Company and had the original idea of developing and packaging a ready-mixed, self-rising pancake flour. To survive in a highly competitive...

But the question is, how does the replica S&W New Model shoot with Triple K's replacements? In my story last issue about the new Smith & Wesson No. 3, I was able to tell you why I like that Uberti-made S&W-style gun. There are several reasons and I don’t think I missed any of them. However, there was one little thing that I wanted to change and that was mainly for personal reasons. I favored some original-looking grips, such as what Smith & Wesson used to have when they were making the New Model No. 3 revolvers, so I ordered...

For When You Need a War Shotgun - If you do your bird hunting with a classic Mossberg 500 shotgun, you might be taken aback when you first handle their tactically oriented, nine-shot, bayonet-lug- and aperture-sight-equipped Magpul series Model 590A1. For starters, the 590A1 is built for war, not sport, and the Magpul series takes it a step beyond with furniture that enhances its tactical function and allows for more user customization than the standard military stock. Whether you’re repelled by it or drawn to it, you have to admit: it’s a sexy beast. At nearly 8.5 pounds empty, I...

Liberal billionaire George Soros’s Democracy PAC has been actively involved in funneling millions into left-wing groups pushing twisted coronavirus anti-Trump ads on TV. But just who is funding Democracy PAC?

A Brief History Safes in one form or another have been around since the days of Julius Cesar. While sometimes disputed, Jesse Delano is credited with the first fireproof safe design patented in 1826. The modern gun safe has its roots in the 1850s designs of Silas Herring. He used plaster and steel to create a fire rated gun storage safe. What's interesting and disappointing is that the gun safes of today are not built to standards anywhere near Herring's 1850 design. Price and profit pressures have caused the whole industry to move away from true fire rated safes. The...

Ads from Soros-funded Priorities USA Action exploiting the coronavirus to spit venom at President Donald Trump continue to dominate the TV airwaves. Advertising Analytics latest “The Week in Review” report stated that another Priorities USA Action anti-Trump ad with the spot title “Failing America” dominated all 102 political TV ads about the coronavirus last week with 1,847 airings. This made Priorities USA “The top advertiser for the week.” That means that the 30-second ad had 55,410 seconds, or roughly 15.39 hours, of airtime within just a one-week period.

Not all match-grade bullets are created equal, especially those featuring an aluminum tip - In the cold, dry air of the eastern Oregon desert, the Leupold Optics Academy hosts its shooting courses at an impressive rifle range, with targets at distances from 100 yards to 2,000 yards. The ever-changing winds, the constant mirage and the physical location of the targets make for some very interesting shooting, to say the least, and you'll want every advantage possible to make that steel ring. There are many facets, but an accurate rifle, good glass and a proper cartridge/bullet combination will make the shooter's...

Big advertisers from General Motors Co. to PepsiCo Inc. to General Mills Inc. are seeking to walk back spending commitments they made to broadcast and cable networks, a dynamic that is testing the industry’s five-decade-old way of doing business. TV ad spending fell in the initial weeks of the coronavirus pandemic, but was insulated from an even bigger drop. That is because the majority of the roughly $42 billion spent on national TV ads in the U.S. is bound by contractual commitments that are made well in advance of a new TV season, which starts each September. Under those “upfront”...

It took five years – and maybe a little begging on the author's part – but Taylor's and Company now offers their S&W New Model Frontier revolver in .44 Special, along with .45 Colt. Here's the review. Five years ago, in the August 2015 issue, this column featured the New Model No. 3 Frontier revolver from Taylor's & Company in .45 Colt caliber. At that time the .45 was the only caliber offered and my story was concluded with – I'll admit – some rather straight-forward begging for this revolver to be available in .44 Russian or .44-40 caliber, and...

Lefty group Priorities USA Action disgustingly continues to put its billionaire funding from George Soros and Donald Sussman to dubious use launching ads exploiting the coronavirus to attack the president. Newly released data from Advertising Analytics showed that another 30-second Priorities USA Action anti-Trump attack ad, with the spot title “First,” lead all 93 political TV ads about the coronavirus aired between May 2 and May 8. It aired 1,186 times. That means the ad had at least 35,580 seconds of airtime. Priorities USA Action misleadingly claimed in the ad that the U.S. had recorded the “most coronavirus cases worldwide”...

The M240 SLR from Ohio Ordnance Works is an excellent replica of the M240 light machine gun, and it is a pleasure to shoot. Variants of the M240 general-purpose light machine gun may have earned a reputation for ruggedness and reliability on the battlefields of Iraq and Afghanistan, but this 7.62x51mm NATO belt-fed beauty has provided U.S. Army and Marine Corps infantryman with hard-hitting firepower since the 1990s. And, although the weapon is heavier and more complicated than the Vietnam-era M60-series light machine guns it replaced, those drawbacks are far outweighed by the simple fact that it works much better....

New estimates forecast that U.S. TV advertising spending will decline sharply -- between 22.3% and 29.3% -- for the first half of 2020, according to eMarketer, mostly due to the lack of sports TV programming. For the first six months of the year, the research company estimates a roughly 25% drop in average total TV advertising -- broadcast, cable, syndication, and local -- to between $23.95 billion and $26.30 billion, from January through June. These declines are due to the disruption caused by COVID-19. Previous estimates from eMarketer, released on March 6, forecast a 2% increase for the full 2020...

Meredith Corp released an updated response and plan to deal with the financial fallout from the COVID-19 pandemic today. Meredith president-CEO Tom Harty reports the company has robust traffic to its digital properties — a 40% increase in April so far — high viewership across its local news broadcasts and steady paid print subscriptions. Meredith Corp’s National Media Group, home to its print and digital titles, relies on subscriptions to drive 95% of its sales. “Given recent lifestyle changes, our content is particularly relevant now as more Americans are spending time at home and are demonstrating expanded interest in DIY,...

Your favorite shows are getting crammed with more and more commercials. New data from Nielsen show that the number of ads per hour of TV programming is at an all-time high. Commercials comprised 14 minutes and 15 seconds of each hour of TV on broadcast networks in 2013, up from 13 minutes and 25 seconds in 2009, according to Nielsen’s annual Advertising and Audiences report. On cable, commercials are even more frequent, totalling 15 minutes and 38 seconds of each hour.

When Winchester produced its famous 1873 lever-action rifles and carbines, Colt wasted no time in chambering its single-action Army revolver in Winchester’s calibers from .44-40 down to .32-20. There are times when the quick handling and easy portability of a handgun is of paramount importance for self defense, but when faced with dire threats cowboys knew it was much better to have a repeating rifle. A handgun and longarm in the same caliber was a winner on the American frontier. From a self-defense standpoint, today’s shooters can find a practical, cost-effective, modern parallel to the 19th century Colt/Winchester pairing in...

A Loudener? "The Loudener" for your AR, so what is this? Just as it sounds, when the gun is fired it is "LOUD". Watch the video below and turn up your speakers, it almost sounds like from a .50 cal. They say you can feel the blast from it as well. The "Loudener" was design by Owen Martin of Snake-Hound Machine a New Hampshire based company that has made a huge splash with its AK. Here's the makeup to make your AR loud. Muzzle Brake Single Chamber – allows expanding gasses to burn outside the barrel (see the video above)....

Big Horn Armory's Model 89 Chambers The .500 S&W Magnum For Really Big Game - Ever since the .500 Smith & Wesson Magnum came on the scene in 2003, there have been a bunch of folks trying to figure out how to cram this über-powered revolver cartridge into a rifle – especially a lever-action rifle. It's been an American obsession ever since the cowboy days: A guy "needs" to have a lever-action rifle chambered for his handgun cartridge. Whether that need is real or not can be debated elsewhere, but the perception remains steadfast. Most of the popular revolver cartridges...

In just over 60 years, Ruger guns have earned a spot near the top of all American gun manufacturers. In firearms manufacturing terms that's a meteoric rise, and it doesn’t seem to be slowing. The American Compact enters the most competitive arena in gundom, and is the most recent combatant in the fierce battle for carry-gun supremacy. And while Glock may have brought life to the polymer frame/striker-fire gun category, they are hardly the only game in town anymore. Virtually every major handgun manufacturer has some sort of gun that fits this mold, and more are coming. For the past...