Domain registrations are pointing to yet another major format change in Boston. 969BostonsBeat.com, 969TheBeat.com, BostonsBeat969.com, Power969.com, Variety969.com, and TheStreets969.com were all anonymously registered last week. The domains were all registered using the same registrar normally used by Greater Media, owner of 96.9 WTKK Boston. WTKK rebranded as “NewsTalk 96.9” in September following changes at two of its direct competitors in the market. Since that time WTKK’s growth has been stagnant, while Entercom Talk 680 WRKO and CBS News 1030 WBZ have both shown growth in election season and the demise of Clear Channel’s “Talk 1200” WXKS. Reading the tea leaves...
