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Talk radio's Hannity closes in on Limbaugh as fiery conservativism strikes a chord
Crain's New York Business ^

Posted on 02/23/2003 6:30:47 PM PST by RCW2001

By Valerie Block
Published on February 17, 2003

Photo: New York Times
HOT AIR WAVES: Sean Hannity’s tendency to inflame his radio and TV audiences with divisive talk has been criticized.

Sean Hannity is beating the drums of war. It's 3:30 p.m. on Wednesday, and the radio is on in millions of cars and homes across the nation. He is hopping mad.

He lashes out at the "Hollywood leftists" who are protesting against the looming war with Iraq.

"They're a bunch of gutless, spineless cowards," he snarls from his WABC-AM studio. He jeers at Democrats-referring to the former secretary of state as "Madeleine Not So Bright"-to the delight of his audience.

Later that night, he's at it again as co-host of Hannity & Colmes, Fox News Channel's Crossfire-style prime-time hit.

The Long Island native is New York's latest homegrown conservative talk show star. After just one year of syndication, he has leapfrogged over Howard Stern and Dr. Laura to become the second-most-popular radio personality in the country. Observers say the 41-year-old sensation could someday surpass Rush Limbaugh.

Mr. Hannity uses his passion, his knowledge and his Marlboro-man good looks to connect with his fans.

"He's got the whole package," says radio consultant Walter Sabo.

Indeed, the young broadcaster is fast becoming a multimedia juggernaut. His Fox show overtook CNN's popular Larry King Live in October and continues to dominate at 9 p.m. For the first two weeks of February, Hannity & Colmes had an average 1.8 million viewers, versus Mr. King's 1.6 million. Mr. Hannity's recently published first book, Let Freedom Ring, spent 15 weeks on The New York Times' best-seller list.

Success hasn't changed him. The married father of two still drives to work in New York City in the same Jeep Grand Cherokee he's had for three years.

He says he's not caught up with his ranking and ratings. "I am not a big numbers chaser," Mr. Hannity says. "I just try to do the best shows I can every day."

12-hour days

Those who know him say he prepares diligently, working 12-hour days, reading voluminously and keeping up with his political allies-and foes. He invites guests of all points of view to share his microphone. He's aggressive, but his approach is friendlier and less bombastic than Mr. Limbaugh's.

"Sean has a compelling style. He takes strong positions and he's entertaining," says Al Peterson, an editor at industry trade magazine Radio and Records.

Mr. Hannity has his critics, too. They complain that his brand of sensational talk inflames an already divided public.

"When you appeal, as he does, to the most base human instincts-fear, anxiety and anger-and you exploit those, you unfortunately have a winning formula in media today," says Jack Myers, publisher of The Myers Report, a media industry newsletter.

Mr. Hannity's knack for tapping into the psyche of a vocal band of conservatives has made him a media phenomenon. He's also been in the right place at the right time.

He landed his first job as a talk host on WVNN-AM in Huntsville, Ala., just as Operation Desert Storm began. Owner Bill Dunnavent hired him in late 1990 because "something about his tape just caught me. I said, `Yeah, he's a Yankee, but so what? He'll stand out.' "

Three years later, Mr. Hannity moved on to Atlanta's WGST-AM. He happened to be appearing as a guest on CNN when the cameras broke away to O.J. Simpson in his white Ford Bronco. Mr. Hannity remained on air for hours with a steady stream of commentary.

Guest appearances on Donahue and other shows followed, and he caught the eye of then-CNBC President Roger Ailes. Mr. Ailes later hired him to co-host a show on a network he was launching, Fox News Channel.

Once back in New York, Mr. Hannity also joined WABC, where his afternoon-drive show debuted in January 1998, just two weeks before Monica Lewinsky grabbed headlines. His show quickly reached No. 1 among the area's AM stations.

That success led to a nationally syndicated show, which launched on Sept. 10, 2001. When terrorists attacked New York, Mr. Hannity reported to a wide audience the terrible events of the day.

"Timing has been everything for Sean," says Phil Boyce, program director for WABC-AM. "9/11 propelled the national show to a hit right out of the gate."

Poised for another leap?

His contract with the ABC Radio Network reportedly pays Mr. Hannity $10 million over five years. His show is carried on nearly 300 stations and draws 10 million listeners a week, making it second compared to Mr. Limbaugh's 600 stations and 15 million listeners.

From his radio perch, Mr. Hannity promotes his Fox News show, which has become the second-biggest on the network's schedule, just behind The O'Reilly Factor.

With the country marching toward a second war in the Gulf, Mr. Hannity could be poised to make another leap. Some industry observers say he could enter politics. Sen. Hannity, anyone?

But the brash broadcaster says he's happy being just that. From his bully pulpit, he whips up audiences' emotions, encouraging them to vote for those who support their causes.

Back at the WABC studios, Mr. Hannity picks up the phone. It's Donna from California. She chats about the weather, the war and kicking the United Nations out of the country.

As if she's talking to a trusted adviser, she says: "We're going to need you a lot this year. You're so timely." Then she adds ruefully, "This year is gonna be a doozy; I just feel it in my bones."

Copyright 2003, Crain Communications, Inc


TOPICS: Extended News; Miscellaneous
KEYWORDS: hannity; rush; talkradio
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To: chasio649
his tune changed dramtically after that.

Again, that's *your* observation and therefore subject to your personal biases, the continual bleating of press bias, your own preceptual limitations, fading memory effect and any other inherent limitations or factors that affect the grey matter ... besides - what major BEEFS did you have with GHB and his policy s that you insist Rsh started 'licking boots over?

MY RECOLLECTION is one of Rush taking exception to the 'no new taxes pledge' that X-41 ended up breaking ...

61 posted on 02/23/2003 8:00:37 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: _Jim
Hillary was never going to run for senate, W was going to clean up during the election of '92...there's 2...wish it was like the good ole days with condom updates and all the humor...loved him back then when he wasn't making excuses for RINOS.
62 posted on 02/23/2003 8:01:31 PM PST by chasio649
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To: Republican Wildcat
I agree. What makes Rush worth listening to (and the main reason why he's been the wild success he has been for so long) is that he gives a great sense of humor to the political arena. Further, he (Rush) gives more insight clowing around than the entire editorial staff at the New York Times does being snotty and socialist.

I've never heard Hannity's radio show because he's not on here, but Sean has the unenviable job of going toe-to-toe with a true mental small fry, Alan Colmes. Sean has the looks to be on TV and that's all that is really needed to be on television (at least in front of the camera). The fact that he can run circles around Colmes is but an added bonus.

So the Rush v. Sean debate is a little irrelevant considering that the two of them have completely different deliveries and are both successful.
63 posted on 02/23/2003 8:02:08 PM PST by GOP_Raider (OAKLAND RAIDERS AFC CHAMPIONS!!!!)
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To: tubebender
Seans heart and mind are in the right place...RUSH has several years on him and it shows. I would not be surprised if RUSH has a piece of his syndication.

I bet Sean went to Rush for advice and I bet Rush was delighted to help. Remember, these guys roamed the same hallways at WABC in New York and are on the same WABC team even though Rush now does his show primarily from his home in Florida. Rush even boosted Sean by giving him several opportunities behind the golden EIB microphone when he went on vacation.

64 posted on 02/23/2003 8:03:55 PM PST by Lancey Howard
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To: _Jim
oh ok...i'm limited and mentally deficient....you win. I'm not biased...just telling it like it is...and Rush is a snob to boot...the man has never owned a pair of jeans and is proud of it hahaha ;)
65 posted on 02/23/2003 8:04:32 PM PST by chasio649
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To: RCW2001
I love Sean, but I have problems with his format. He constantly has opposing views and they end up yelling and fighting. Nothing ever gets solved - just much ado about nothing. And his juvenile jabbing with Flipper. It is so silly.

I share his views and appreciate his efforts, but he needs to cut out some of his guests and just talk more with callers. Boortz has said the same thing about him.
66 posted on 02/23/2003 8:05:14 PM PST by whadizit
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To: CruisinAround
When Rush did do the TV spots they wouldn't let him talk, remember? I think he said he wasn't gong to waste anymore time with it.
67 posted on 02/23/2003 8:06:53 PM PST by It's me
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Comment #68 Removed by Moderator

To: RCW2001
"his brand of sensational talk inflames an already divided public."

Well heck, Peter Jennings inflames me.
69 posted on 02/23/2003 8:14:30 PM PST by Uncle Miltie (Peace is Good, Freedom is Better!)
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To: _Jim
Someone told me last week that I look like an older version of Sean Hannity. I suppose I ought to feel flattered. Maybe there is some common Irish lineage? ;-)

I admire his gutsy take on the issues.

70 posted on 02/23/2003 8:18:24 PM PST by Kevin Curry
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To: _Jim
election of '90..oops...see...i'm limited.
71 posted on 02/23/2003 8:20:12 PM PST by chasio649
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To: WKB
Oops, LOL!
72 posted on 02/23/2003 8:23:06 PM PST by Jeff Chandler ( ;)
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To: Alberta's Child
"buzz words",p. Thank you!!! I've listened to Hannity since he was hired to replace Bob Grant. He's personable and willing to meet the other side, but he has the depth of a piece of scotch tape. His use on mantras, particularly in rapid sucesssion, would do Al Sharpton proud.

IMVHO my greatest fear is that the liberal media starts replaying Hannity's drum beating for war all over the air. Last week on my way home, he seemed giddy about the coming hostilities. As one who supports Bush's course in this matter, I was horrified. His "on the brink of war" intros seem like countdown to Super Sunday. Unlike Rush who sees this war as necessary for the safety and security of America, I get the feeling that Hannity sees it as another bump in his ratings. He's entertaining, and stuck in traffic on the LIE he's a diverting listen, but William F. Buckley he's not.

73 posted on 02/23/2003 8:23:49 PM PST by xkaydet65
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To: chasio649
    W was going to clean up during the election of '92.

I'VE got RUSH on TAPE from that LAST presidential election and you're WRONG on this point ...

     making excuses for RINOS.

You people who bring out htis 'RINO' bit *are* mentally defective ... the Republican Party (as Rush points out on MANY occasions) is the current home of Conservatism ... THIS MEANS THAT liberal Republicans CAN and DO exist - witness BLOOMBOMB in NY and the several other (relatively) liberal repubs in the northeastern states ...

74 posted on 02/23/2003 8:25:47 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: Leo Carpathian
I wish FOX deported Colmes to his la-la land.
AMEN!
75 posted on 02/23/2003 8:26:40 PM PST by rapture-me
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To: Kevin Curry
I admire his gutsy take on the issues.

I have to admire his tenacity, his basic, open-approach to presenting what he thinks and the reasoning for his position. While not a steady listener I have deduced this form those complete programs of his I have caught - and still catch - on regular occasions.

Speaking of gutsy and tenacity - I have to admire yours as well ...

76 posted on 02/23/2003 8:29:46 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: Jeff Chandler
Oops, LOL!

No problem it happens to the best of us.

77 posted on 02/23/2003 8:30:15 PM PST by WKB
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To: Leo Carpathian
I don't have cable, so I have never seen Colmes. You should tune into Sean's radio show. He talks about Colmes, but has never had him on the show.
78 posted on 02/23/2003 8:30:35 PM PST by speekinout
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To: RCW2001
Go Sean Go!
79 posted on 02/23/2003 8:32:09 PM PST by blam
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To: _Jim
Dittoes to you, too, _Jim. If I ever found myself surrounded by tough guys on a bad street, I'd want you on my side.

80 posted on 02/23/2003 8:37:10 PM PST by Kevin Curry
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