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Talk radio's Hannity closes in on Limbaugh as fiery conservativism strikes a chord
Crain's New York Business ^

Posted on 02/23/2003 6:30:47 PM PST by RCW2001

By Valerie Block
Published on February 17, 2003

Photo: New York Times
HOT AIR WAVES: Sean Hannity’s tendency to inflame his radio and TV audiences with divisive talk has been criticized.

Sean Hannity is beating the drums of war. It's 3:30 p.m. on Wednesday, and the radio is on in millions of cars and homes across the nation. He is hopping mad.

He lashes out at the "Hollywood leftists" who are protesting against the looming war with Iraq.

"They're a bunch of gutless, spineless cowards," he snarls from his WABC-AM studio. He jeers at Democrats-referring to the former secretary of state as "Madeleine Not So Bright"-to the delight of his audience.

Later that night, he's at it again as co-host of Hannity & Colmes, Fox News Channel's Crossfire-style prime-time hit.

The Long Island native is New York's latest homegrown conservative talk show star. After just one year of syndication, he has leapfrogged over Howard Stern and Dr. Laura to become the second-most-popular radio personality in the country. Observers say the 41-year-old sensation could someday surpass Rush Limbaugh.

Mr. Hannity uses his passion, his knowledge and his Marlboro-man good looks to connect with his fans.

"He's got the whole package," says radio consultant Walter Sabo.

Indeed, the young broadcaster is fast becoming a multimedia juggernaut. His Fox show overtook CNN's popular Larry King Live in October and continues to dominate at 9 p.m. For the first two weeks of February, Hannity & Colmes had an average 1.8 million viewers, versus Mr. King's 1.6 million. Mr. Hannity's recently published first book, Let Freedom Ring, spent 15 weeks on The New York Times' best-seller list.

Success hasn't changed him. The married father of two still drives to work in New York City in the same Jeep Grand Cherokee he's had for three years.

He says he's not caught up with his ranking and ratings. "I am not a big numbers chaser," Mr. Hannity says. "I just try to do the best shows I can every day."

12-hour days

Those who know him say he prepares diligently, working 12-hour days, reading voluminously and keeping up with his political allies-and foes. He invites guests of all points of view to share his microphone. He's aggressive, but his approach is friendlier and less bombastic than Mr. Limbaugh's.

"Sean has a compelling style. He takes strong positions and he's entertaining," says Al Peterson, an editor at industry trade magazine Radio and Records.

Mr. Hannity has his critics, too. They complain that his brand of sensational talk inflames an already divided public.

"When you appeal, as he does, to the most base human instincts-fear, anxiety and anger-and you exploit those, you unfortunately have a winning formula in media today," says Jack Myers, publisher of The Myers Report, a media industry newsletter.

Mr. Hannity's knack for tapping into the psyche of a vocal band of conservatives has made him a media phenomenon. He's also been in the right place at the right time.

He landed his first job as a talk host on WVNN-AM in Huntsville, Ala., just as Operation Desert Storm began. Owner Bill Dunnavent hired him in late 1990 because "something about his tape just caught me. I said, `Yeah, he's a Yankee, but so what? He'll stand out.' "

Three years later, Mr. Hannity moved on to Atlanta's WGST-AM. He happened to be appearing as a guest on CNN when the cameras broke away to O.J. Simpson in his white Ford Bronco. Mr. Hannity remained on air for hours with a steady stream of commentary.

Guest appearances on Donahue and other shows followed, and he caught the eye of then-CNBC President Roger Ailes. Mr. Ailes later hired him to co-host a show on a network he was launching, Fox News Channel.

Once back in New York, Mr. Hannity also joined WABC, where his afternoon-drive show debuted in January 1998, just two weeks before Monica Lewinsky grabbed headlines. His show quickly reached No. 1 among the area's AM stations.

That success led to a nationally syndicated show, which launched on Sept. 10, 2001. When terrorists attacked New York, Mr. Hannity reported to a wide audience the terrible events of the day.

"Timing has been everything for Sean," says Phil Boyce, program director for WABC-AM. "9/11 propelled the national show to a hit right out of the gate."

Poised for another leap?

His contract with the ABC Radio Network reportedly pays Mr. Hannity $10 million over five years. His show is carried on nearly 300 stations and draws 10 million listeners a week, making it second compared to Mr. Limbaugh's 600 stations and 15 million listeners.

From his radio perch, Mr. Hannity promotes his Fox News show, which has become the second-biggest on the network's schedule, just behind The O'Reilly Factor.

With the country marching toward a second war in the Gulf, Mr. Hannity could be poised to make another leap. Some industry observers say he could enter politics. Sen. Hannity, anyone?

But the brash broadcaster says he's happy being just that. From his bully pulpit, he whips up audiences' emotions, encouraging them to vote for those who support their causes.

Back at the WABC studios, Mr. Hannity picks up the phone. It's Donna from California. She chats about the weather, the war and kicking the United Nations out of the country.

As if she's talking to a trusted adviser, she says: "We're going to need you a lot this year. You're so timely." Then she adds ruefully, "This year is gonna be a doozy; I just feel it in my bones."

Copyright 2003, Crain Communications, Inc


TOPICS: Extended News; Miscellaneous
KEYWORDS: hannity; rush; talkradio
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To: arthurus
I agree...Sean is too vanilla and nothing original...he does about as well as i would with the facts and info...sometimes he seems to just be towing the line...not much new ground is covered by him. O'Relly is much quicker on his feet and he has to do the whole show by himself...i am sure O'reilly barely has time to dig down on a story but he does quite well.
21 posted on 02/23/2003 7:01:33 PM PST by chasio649
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To: Alberta's Child
yep
22 posted on 02/23/2003 7:02:03 PM PST by chasio649
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To: Alberta's Child
yep
23 posted on 02/23/2003 7:02:04 PM PST by chasio649
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To: Jeff Chandler
The left loves to cite Rush at 15 million viewers. He consistantly pulls 20 million.

I'm glad somebody else caught this.
They are desperate to diminish Rush's influence.

24 posted on 02/23/2003 7:04:21 PM PST by Jorge
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To: RCW2001
It's also interesting to note that this article neglected to mention Hannity's first position at WABC. He actually started in the 10:00 PM to 2:00 AM slot -- and what is most interesting about this is that he had a far better show back then. It must be something about the time slot -- there are fewer commercial breaks, and none of those tiresome traffic reports, news flashes, etc.

Hannity moved to the 3:00 to 6:00 PM time slot when Bob Grant was fired back in the mid-1990s. Grant ended up on WOR, and it's worth noting that neither one of them comes close to matching Grant's old ratings on WABC -- it looks like they've pretty much split Grant's old WABC audience between them.

25 posted on 02/23/2003 7:07:10 PM PST by Alberta's Child
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To: CruisinAround
"O'Reilly made his fame the same way."

I don't think I'd point to O'Reilly as someone who takes on all comers. When Billy gets to one of those frequent stretches of road he can't negotiate, he bails by cutting off his adversary with a, "Well, I disagree, now I'd like to talk about . . . "
26 posted on 02/23/2003 7:07:22 PM PST by 7 x 77
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To: RCW2001
"When you appeal, as he does, to the most base human instincts-fear, anxiety and anger-and you exploit those, you unfortunately have a winning formula in media today," says Jack Myers, publisher of The Myers Report, a media industry newsletter.

Who is he talking about? Sheen? Carter? Clinton? Clooney? Rather? :-)

27 posted on 02/23/2003 7:07:55 PM PST by ladyinred
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To: 7 x 77
He has about 7 minutes per segment of his show...he can't get too bogged down on one point....geeez...i am so thankful there is someone like O'Reilly on TV...i can remember when Ted Kopell was it!
28 posted on 02/23/2003 7:10:13 PM PST by chasio649
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To: CruisinAround
I think Rush is a control guy and I don't blame him. His show speaks for itself. Everytime he does tv they try to make him look bad. now with the implant, i don't know how good he would be with a live show. also, hannity got blown away the other day on his radio show by donahue. dennis miller is the only person i've seen destroy donahue. everybody seems to suffer from vulva-envy around phil. o'reilly is a jerk who just wants ink--the way he went after lynne cheney the other night was disgraceful. it wasn't that he was tough, he was unfair. bill is mildly conservative on tv just because it is better for his career.
his political hero is bobby kennedy, jeez.
29 posted on 02/23/2003 7:10:45 PM PST by faithincowboys (Hate The French)
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To: All
Everybody, I think we need to be careful here. If we talk much about Sean's shortcomings, he'll stop being the Free Republic's friend.
30 posted on 02/23/2003 7:11:45 PM PST by 7 x 77
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To: Jeff Chandler
The left loves to cite Rush at 15 million viewers.

Shows how little they know. We know Rush hasn't been on TV in years.

31 posted on 02/23/2003 7:12:03 PM PST by WKB
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To: chasio649
"geeez"

I thought it was "Jeez", but I'm just guessing. I thought it might be a substitute for "Jesus".
32 posted on 02/23/2003 7:14:02 PM PST by 7 x 77
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To: 7 x 77
Man...you should have your own show...soooo quick on your feet!
33 posted on 02/23/2003 7:16:47 PM PST by chasio649
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To: RCW2001
Sean follows Rush and it is Rush's lead in that helps Sean. People just stay tuned in to hear Sean after Rush. Granted, Sean is keeping the listeners tuned in but Rush's lead in is definitely helping Sean.
34 posted on 02/23/2003 7:18:21 PM PST by Contra
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To: 7 x 77
Good point.

I hope he doesn't take all of this too personally. I've just been honest in my assessment, that's all.

I've been a New York talk radio junkie since those long nights as an undergraduate in engineering school, and I could talk about this topic forever. LOL.

35 posted on 02/23/2003 7:18:49 PM PST by Alberta's Child
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To: chasio649
Sorry to offend. Excuse me while I tiptoe around.
36 posted on 02/23/2003 7:22:08 PM PST by 7 x 77
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To: CruisinAround
I wish Rush would do the same ...

Uhhh .., he *moves* libs and those who disagree with him to the front of the line -

- how much could he do?

Start actively calling libs at their homes?

37 posted on 02/23/2003 7:23:37 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: RCW2001
I like Hannity and I listen to him about every day.But he isn't in a class with Rush and never will be. As much as I disagree with Colmes on everything he's got to say. He is a better debater than Hannity and just so that you will know, I'm to the right of Goldwater.
38 posted on 02/23/2003 7:25:41 PM PST by longrider
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To: _Jim
Does anyone remember Ol' Rush bashing Bush senior and then getting the call to come stay a night in the Lincoln bedroom? After that he was quite the boot licker...been done with him since then...also Rush always makes all these grand predictions and when they never come true...he just fails to mentions them take a call on them...remember Hillary wasn't suppose to even run for the senate seat..
39 posted on 02/23/2003 7:28:34 PM PST by chasio649
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To: faithincowboys
I prefer Sean to Rush. Sean has interviews with Libs and goes toe-to-toe. Rush just responds to quotes - the Libs don't get a chance to respond. What Sean does is harder.
And, BTW, Rush sometimes does not know what he's talking about. He wouldn't always be able to stand up to an opponent.
40 posted on 02/23/2003 7:31:07 PM PST by speekinout
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