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Talk radio's Hannity closes in on Limbaugh as fiery conservativism strikes a chord
Crain's New York Business ^

Posted on 02/23/2003 6:30:47 PM PST by RCW2001

By Valerie Block
Published on February 17, 2003

Photo: New York Times
HOT AIR WAVES: Sean Hannity’s tendency to inflame his radio and TV audiences with divisive talk has been criticized.

Sean Hannity is beating the drums of war. It's 3:30 p.m. on Wednesday, and the radio is on in millions of cars and homes across the nation. He is hopping mad.

He lashes out at the "Hollywood leftists" who are protesting against the looming war with Iraq.

"They're a bunch of gutless, spineless cowards," he snarls from his WABC-AM studio. He jeers at Democrats-referring to the former secretary of state as "Madeleine Not So Bright"-to the delight of his audience.

Later that night, he's at it again as co-host of Hannity & Colmes, Fox News Channel's Crossfire-style prime-time hit.

The Long Island native is New York's latest homegrown conservative talk show star. After just one year of syndication, he has leapfrogged over Howard Stern and Dr. Laura to become the second-most-popular radio personality in the country. Observers say the 41-year-old sensation could someday surpass Rush Limbaugh.

Mr. Hannity uses his passion, his knowledge and his Marlboro-man good looks to connect with his fans.

"He's got the whole package," says radio consultant Walter Sabo.

Indeed, the young broadcaster is fast becoming a multimedia juggernaut. His Fox show overtook CNN's popular Larry King Live in October and continues to dominate at 9 p.m. For the first two weeks of February, Hannity & Colmes had an average 1.8 million viewers, versus Mr. King's 1.6 million. Mr. Hannity's recently published first book, Let Freedom Ring, spent 15 weeks on The New York Times' best-seller list.

Success hasn't changed him. The married father of two still drives to work in New York City in the same Jeep Grand Cherokee he's had for three years.

He says he's not caught up with his ranking and ratings. "I am not a big numbers chaser," Mr. Hannity says. "I just try to do the best shows I can every day."

12-hour days

Those who know him say he prepares diligently, working 12-hour days, reading voluminously and keeping up with his political allies-and foes. He invites guests of all points of view to share his microphone. He's aggressive, but his approach is friendlier and less bombastic than Mr. Limbaugh's.

"Sean has a compelling style. He takes strong positions and he's entertaining," says Al Peterson, an editor at industry trade magazine Radio and Records.

Mr. Hannity has his critics, too. They complain that his brand of sensational talk inflames an already divided public.

"When you appeal, as he does, to the most base human instincts-fear, anxiety and anger-and you exploit those, you unfortunately have a winning formula in media today," says Jack Myers, publisher of The Myers Report, a media industry newsletter.

Mr. Hannity's knack for tapping into the psyche of a vocal band of conservatives has made him a media phenomenon. He's also been in the right place at the right time.

He landed his first job as a talk host on WVNN-AM in Huntsville, Ala., just as Operation Desert Storm began. Owner Bill Dunnavent hired him in late 1990 because "something about his tape just caught me. I said, `Yeah, he's a Yankee, but so what? He'll stand out.' "

Three years later, Mr. Hannity moved on to Atlanta's WGST-AM. He happened to be appearing as a guest on CNN when the cameras broke away to O.J. Simpson in his white Ford Bronco. Mr. Hannity remained on air for hours with a steady stream of commentary.

Guest appearances on Donahue and other shows followed, and he caught the eye of then-CNBC President Roger Ailes. Mr. Ailes later hired him to co-host a show on a network he was launching, Fox News Channel.

Once back in New York, Mr. Hannity also joined WABC, where his afternoon-drive show debuted in January 1998, just two weeks before Monica Lewinsky grabbed headlines. His show quickly reached No. 1 among the area's AM stations.

That success led to a nationally syndicated show, which launched on Sept. 10, 2001. When terrorists attacked New York, Mr. Hannity reported to a wide audience the terrible events of the day.

"Timing has been everything for Sean," says Phil Boyce, program director for WABC-AM. "9/11 propelled the national show to a hit right out of the gate."

Poised for another leap?

His contract with the ABC Radio Network reportedly pays Mr. Hannity $10 million over five years. His show is carried on nearly 300 stations and draws 10 million listeners a week, making it second compared to Mr. Limbaugh's 600 stations and 15 million listeners.

From his radio perch, Mr. Hannity promotes his Fox News show, which has become the second-biggest on the network's schedule, just behind The O'Reilly Factor.

With the country marching toward a second war in the Gulf, Mr. Hannity could be poised to make another leap. Some industry observers say he could enter politics. Sen. Hannity, anyone?

But the brash broadcaster says he's happy being just that. From his bully pulpit, he whips up audiences' emotions, encouraging them to vote for those who support their causes.

Back at the WABC studios, Mr. Hannity picks up the phone. It's Donna from California. She chats about the weather, the war and kicking the United Nations out of the country.

As if she's talking to a trusted adviser, she says: "We're going to need you a lot this year. You're so timely." Then she adds ruefully, "This year is gonna be a doozy; I just feel it in my bones."

Copyright 2003, Crain Communications, Inc


TOPICS: Extended News; Miscellaneous
KEYWORDS: hannity; rush; talkradio
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To: noutopia
Not here. Rush comes on, then barnyard news, then O'Reilly.
41 posted on 02/23/2003 7:32:18 PM PST by GOP_Raider (OAKLAND RAIDERS AFC CHAMPIONS!!!!)
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To: RCW2001
Seans heart and mind are in the right place...RUSH has several years on him and it shows. I would not be surprised if RUSH has a piece of his syndication.
42 posted on 02/23/2003 7:37:58 PM PST by tubebender (?)
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To: RCW2001
I like Sean. As soon as Rush is finished I switch to Sean. Sean is a staight, stand up kind of guy that takes on opposing views everyday. He has done well for himself.
43 posted on 02/23/2003 7:38:12 PM PST by SeeRushToldU_So ( Something witty, etc, etc....)
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To: arthurus; RCW2001
his brain is just not fast enough on its feet.

Well, uh, dittoes....I think! Rush really does have a brilliant intellect. Some days are down for Rush, but Sean, bless his heart, has never matched Rush's leading and needling of hostile guests. Sean just doesn't listen while he's thinking of his next point....

44 posted on 02/23/2003 7:44:35 PM PST by sam_paine
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To: speekinout
I wish FOX deported Colmes to his la-la land. Why do we have to put up with this "balance"? Networks do not balance their commie liberals with decent people. Let Colmes have his show, see how many people will watch it. He sometimes turns me off, and as a result I turn Hannity - Colmes off. Pitty.
45 posted on 02/23/2003 7:45:26 PM PST by Leo Carpathian
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To: RCW2001
I don't understand why we are having a debate on who is better: Rush or Sean. They are both great voices for conservatism, together have a 6 hour stretch on the radio, and are individuals, so of course they will have unique, different characteristics from one another. I enjoy listening to both of them when I can.

Sean's book was great, by the way. If anyone hasn't read it, I highly recommend it.

46 posted on 02/23/2003 7:45:52 PM PST by Republican Wildcat
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To: friendly
Is Liddy still on the radio? After they dropped him from the local am station, I haven't heard a thing about him.

Liddy and Ollie, now thats good listening.

47 posted on 02/23/2003 7:45:58 PM PST by Rasputin_TheMadMonk (Nothing in the world like an honorable man. I can only hope to be half as great.)
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To: 7 x 77
True, but facts are facts. O'Reilly outranks every cable host and he didn't do it with monologue. He faces his accusers.
48 posted on 02/23/2003 7:47:16 PM PST by CruisinAround
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To: Rasputin_TheMadMonk
for his many, many stations see:
http://www.theggordonliddyshow.com/
49 posted on 02/23/2003 7:48:42 PM PST by friendly
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To: All
How many assistants from the various shows do you think are monitoring this thread and throwing in good comments for their guy?
50 posted on 02/23/2003 7:50:48 PM PST by 7 x 77
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To: chasio649
and then getting the call to come stay a night in the Lincoln bedroom?

I think your recollection has faded ... Rush got the *invite* late in X-41's term and left a note for one of the guests of the then-incoming president's friends ...

51 posted on 02/23/2003 7:51:08 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: arthurus
He is getting better.
52 posted on 02/23/2003 7:51:32 PM PST by Tennessean4Bush
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To: _Jim
no no...Rush went there just a few weeks before the election...his tune changed dramtically after that.
53 posted on 02/23/2003 7:53:00 PM PST by chasio649
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To: chasio649
also Rush always makes all these grand predictions and when they never come true.

CARE to name *one* grand prediction of his - let alone ONE that he 'fumbled'??

54 posted on 02/23/2003 7:54:08 PM PST by _Jim (//NASA has a better safety record than NASCAR\\)
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To: Exit148
You hit the nail on the head....room for all who think like true God loving Americans!
55 posted on 02/23/2003 7:55:15 PM PST by Hotdog
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To: RCW2001
He landed his first job as a talk host on WVNN-AM in Huntsville, Ala., just as Operation Desert Storm began. Owner Bill Dunnavent hired him in late 1990 because "something about his tape just caught me. I said, `Yeah, he's a Yankee, but so what? He'll stand out.' "

Actually, Sean has said his "first" radio show was on the University of Santa Barbara campus, in the late 80's, on their campus radio station. He was fired after approx. 40 on air hours, because he "was too conservative." This happening, in what was formally known as "Reagan Country."

Sean packed his bags and headed east. Thank goodness!

56 posted on 02/23/2003 7:55:41 PM PST by kstewskis (Let Freedom Reign!)
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To: RCW2001
"They're a bunch of gutless, spineless cowards," he snarls from his WABC-AM studio. He jeers at Democrats

Typical conservative - - he "snarls" and "jeers".

57 posted on 02/23/2003 7:56:04 PM PST by Lancey Howard
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To: Lancey Howard
I love it when you show you can't take the truth!
58 posted on 02/23/2003 7:57:38 PM PST by Hotdog
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To: Rasputin_TheMadMonk
Is Liddy still on the radio? After they dropped him from the local am station, I haven't heard a thing about him.

I used to really enjoy the G-man's show here in the Philly area, but he was dropped one day and I have no idea where I can pick him up.

59 posted on 02/23/2003 7:58:08 PM PST by Lancey Howard
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To: friendly
My thanks to you. :-)
60 posted on 02/23/2003 7:59:58 PM PST by Rasputin_TheMadMonk (Nothing in the world like an honorable man. I can only hope to be half as great.)
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