NBC's Tokyo Olympics coverage spurs 'advertiser anxiety' as viewership continues to decline

Fox News Online ^ | 7/28/2021 | Brian Flood

[Avalon Memories]

Peacock Network’s costly event shed 49% of viewers from 2016 Rio Games

NBC’s primetime coverage of the Tokyo Olympics continued to spiral downward on Monday, averaging 14.7 million viewers for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games.

[Avalon Memories]

Advertisers are starting to enter into discussions with NBC for "make goods," which are defined in the article as "ad inventory that is given to sponsors when a program fails to meet its original viewership guarantees."

[Sans-Culotte]

Haven’t watched one minute.

[Jeff Chandler]

Jeez, was that this year?

[JonPreston]

do.not.care

[ealgeone]

nbc and others will blame the quitting of biles on the poor ratings.

[cableguymn]

sucks to be NBC...

guess Americans don’t want to watch a bunch of woke backstabbers...

Although I hear in the shooting sports we did well.

[j.havenfarm]

I have to confess I “speedwatched” the opening ceremonies, skipping all the artsy farts dancing and “Imagine.” Beyond that, they can rot. The fine young and women patriots who are participating can thank their woke colleagues for stripping away America’s support for the games. I don’t care how we do and I expressly hope that women’s soccer, men’s basketball, and that hammer throwing look go down in burning flames

[1Old Pro]

NBC’s primetime coverage of the Tokyo Olympics continued to spiral downward on Monday, averaging 14.7 million viewers for a 49% drop

I could hear the TV's clicking off after a half hour of NBC celebrating the gay brit swimmer and his husband.

[duckman]

Rats ruin everything they touch.

[Huskrrrr]

Is there anything the Woke whackos don’t screw up?

[Alberta's Child]

In the age of the internet, I never understood why anyone would pay top dollar to advertise on sporting events that are being staged 10+ time zones away from your prime audience. Most people aren’t watching TV when the events are being held, and the audience is bound to be smaller for tape-delayed programming when they already know the results.

[Vaquero]

Maybe NBC will fail and die. That’d be nice

[FlyingEagle]

Have 2 old TVs neither one plugged in.

[T.B. Yoits]

Hard to advertise to the market they cater toward such as Black Lives Matter^TM and Antifa.

Maybe if NBC projected the games onto buildings amidst arson, rioting, and looting, they could advertise gasoline, masks, and truncheons to them.

[Maudeen]

I don’t even have the desire to even take a peek. And as far as the Olympian who bowed out and has made the news ad nauseum . . .it was nothing more than an anti-America gesture by a limelight seeker. She probably had this all planned.

[Conserv]

The commercials are nauseating and the coverage is terrible.

I watched some swimming because I like LeDecky, but I can’t stand Rowdy Gaines as an announcer. I had to mute his @ss.

[Fury]

Some of this may also be due to the time differential between Japan and the US.

[higgmeister]

Advertisers are starting to enter into discussions with NBC for "make goods," which are defined in the article as "ad inventory that is given to sponsors when a program fails to meet its original viewership guarantees."

Please translate this statement for ordinary humans living on planet Earth.

[CatOwner]

nbc and others will blame the quitting of biles COVID on the poor ratings.

And by association, COVID/vaccine deniers (aka. conservatives).

[blueunicorn6]

I feel no connection with professional athletes.