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Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype'
nbcnews.com ^ | June 17, 2020 | Ben Kesslen

Posted on 06/17/2020 4:50:37 AM PDT by lowbridge

The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype."

The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: auntjemima; cancelculture; chatforum; food; getwokegobroke; hfcs; pepsi; quakeroaks; twitter
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To: McGavin999

I kinda wondered when they would get around to this. It was rather obvious. It’s almost like they were waiting to use the Virtue Signal.


121 posted on 06/17/2020 6:30:19 AM PDT by AppyPappy (How many fingers am I holding up, Winston?)
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To: jonrick46

I volunteer my house as the collection point - if anyone has any of those offensive pictures of Andrew Jackson they can feel free to send them my way for … recycling, that’s what we’ll call it.


122 posted on 06/17/2020 6:36:02 AM PDT by Gil4 (And the trees are all kept equal by hatchet, ax and saw)
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To: lowbridge

Don’t you just love the world now run by millennials!


123 posted on 06/17/2020 6:37:11 AM PDT by zerosix (native sunflower)
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To: lowbridge

Cowardly basterds!!!


124 posted on 06/17/2020 6:37:34 AM PDT by ontap
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To: ronniesgal

Uncle Ben is doomed. Toucan Sam should be ok though!


125 posted on 06/17/2020 6:45:52 AM PDT by albie
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To: lowbridge

Next, they're going to have to get rid of those "Tiger Nut" pancakes.   With such exclusively masculine nomenclature, they are obviously misogynistic, and have to change, right now!


      


(However, the ingredient list for that pancake mix should prove to be very interesting.)

126 posted on 06/17/2020 7:01:26 AM PDT by Songcraft
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To: lowbridge

I wonder when all this will end, and we can finally live our lives in peace.


127 posted on 06/17/2020 7:06:07 AM PDT by KittyKares (Drain the Swamp)
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To: lowbridge

This is so weird, I was just thinking about Aunt Jemima brand this morning and wondering what was going to happen to it with this current mania going on and bing! I boot up my computer and see this story. They are as predictable as trained dogs. Watch for that tarry stuff you put on your driveway to change from “blacktop” to something else. Anna Sewell’s classic book will be on the chop list at libraries, just watch for it. Stupid is in fashion, folks!


128 posted on 06/17/2020 7:10:12 AM PDT by EinNYC
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To: lowbridge

Pathetic!


129 posted on 06/17/2020 7:12:08 AM PDT by Redleg Duke (We live on a tax farm as free-range humans!)
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To: KittyKares

I wonder when all this will end, and we can finally live our lives in peace.

_____________

It is not going to END. this is the normal until it gets even worse.


130 posted on 06/17/2020 7:15:56 AM PDT by Chickensoup (Voter ID for 2020!! Leftists totalitarian fascists appear to be planning to eradicate conservatives)
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To: lowbridge

INGREDIENTS: CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, NATURAL AND ARTIFICIAL FLAVOR, SODIUM BENZOATE AND SORBIC ACID (PRESERVATIVES), SODIUM HEXAMETAPHOSPHATE.

What they should really be embarassed about is the ingredients.


131 posted on 06/17/2020 7:17:22 AM PDT by conservative98
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To: lowbridge

When I was a kid,back in the 60’s, the lady (model?) hired by the Aunt Jemima company to represent them came to our church to talk to our Sunday school class. She looked just like the lady on the box. She was a good Christian lady, warm and loving, I’ll never forget that visit. She was great.


132 posted on 06/17/2020 7:21:18 AM PDT by The Public Eye
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To: RummyChick
And one of my favorite barbecue sauces...


133 posted on 06/17/2020 7:28:41 AM PDT by Bonemaker (invictus maneo)
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To: lowbridge
100% before long-most of the founders will have been black, all the inventors, etc.
134 posted on 06/17/2020 7:29:37 AM PDT by riri
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To: lowbridge

https://pbs.twimg.com/media/Eat_jquXQAETsMc?format=jpg&name=small


135 posted on 06/17/2020 7:37:59 AM PDT by gandalftb
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To: KittyKares

None of this kind of stuff...Civil War, stereotypes, racism on rocket fuel, statue destruction and on and on...was ever even an issue over my lifetime. Until the advent of the Obama reign of terror and the ensuing stirring the pot for political purposes.


136 posted on 06/17/2020 7:39:34 AM PDT by Bonemaker (invictus maneo)
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To: lowbridge
Show how WOKE you really are Quaker -- change the name to UNCLE CRACKER!!!! Nobody will be offended by that.

Or at least show the world who you really are and call it Ms. Karen.

137 posted on 06/17/2020 7:39:52 AM PDT by commish (Freedom tastes Sweetest to those who have fought to preserve it!)
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To: Bonemaker

that is probably safe. I think that is a picture of the founder


138 posted on 06/17/2020 7:41:31 AM PDT by RummyChick (https://www.youtube.com/watch?v=nYXYfdsaHxg)
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To: jonrick46

Its complicated, all groups had some slaves. https://www.smithsonianmag.com/smithsonian-institution/how-native-american-slaveholders-complicate-trail-tears-narrative-180968339/


139 posted on 06/17/2020 7:59:33 AM PDT by JungleGoat77 (.)
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To: glorgau

Trans Ben,
.
Get it?


140 posted on 06/17/2020 8:19:49 AM PDT by Big Red Badger (He Hath Not Given Us A Spirit Of Fear)
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