SELLING HOMOSEXUALITY

You generally know an ad campaign when you see it, and you don't take it seriously. You may buy Pepsi, but you don't really believe drinking it makes you cool because Britney Spears pitches it.

But you may not recognize an ad campaign so easily when it's not relegated to paid 30-second spots. Or when the product being sold isn't a soft drink, but an idea, or an attitude, or a worldview.

Which brings us to a fascinating article in the Regent University Law Review. In an issue analyzing various aspects of gay activism, one piece is especially noteworthy: “Selling Homosexuality to America” by Paul Rondeau, a longtime sales and marketing consultant for corporate America. Rondeau shows how homosexual activists have pursued a specific marketing campaign aimed at moving America in their direction — a strategy that's worked precisely because it was both clever and covert.

Rondeau's evidence doesn't come just from right-wingers. He quotes people like Tammy Bruce, a lesbian and ex-president of the Los Angeles chapter of the National Organization for Women who these days voices concern that gay activists are squelching other citizens' freedoms. Speaking of the marketing strategy, Bruce notes that "What is pitched is different — a product brand versus an issue — but the method is the same. In each case, the critical thing is not to let the public know how it is done."

But Rondeau's most compelling evidence comes straight from the people who designed the gay PR campaign: Harvard-trained social scientists Marshall Kirk and Hunter Madsen, who in the late ‘80s issued a call for gay activists to adopt "carefully calculated public relations propaganda."

Their strategy came dressed up in marketing jargon: “Desensitize, jam and convert.” As it turns out, though, you could use one word to summarize all those others: manipulation.

Desensitization, write Kirk and Madsen, means subjecting the public to a “continuous flood of gay-related advertising, presented in the least offensive fashion possible. If straights can’t shut off the shower, they may at least eventually get used to being wet.”

Again, this doesn’t mean conventional advertising. “The main thing is to talk about gayness until the issue becomes thoroughly tiresome,” they say. “If you can get [straights] to think homosexuality is just another thing — meriting no more than a shrug of the shoulders — then your battle for legal and social rights is virtually won.” Turn on the TV practically any night, watch the endless stream of gay characters and references, and you’ll get the idea.

Jamming means, simply, smearing anyone who disagrees with their agenda. “Jam homohatred [i.e., opposition to homosexuality] by linking it to Nazi horror,” urge Kirk and Madsen; associate all detractors with images like “Klansmen demanding that gays be slaughtered,” “hysterical backwoods preachers,” “menacing punks,” and a “tour of Nazi concentration camps where homosexuals were tortured and gassed.”

gays can undermine the moral authority of homohating churches over less fervent adherents by portraying [them] as antiquated backwaters, badly out of step . . . with the latest findings of psychology. Against the atavistic tug of Old Time Religion one must set the mightier pull of Science and Public Opinion. . . . Such an ‘unholy’ alliance has already worked well in America against the churches, on such topics as divorce and abortion. . . . [T]hat alliance can work for gays.”

Conversion means “conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media.” Here, too, the portrayal of homosexuality on TV fits the mold perfectly. The viewer who’s not on board with homosexuality (whom they call “the bigot") is to be “repeatedly exposed to literal picture/label pairs . . . of gays . . . carefully selected to look either like the bigot and his friends, or like any of his other stereotypes of all the right guys.”

Kirk and Madsen don’t want to stop there, though. They want to “paint gay men and lesbians as superior — veritable pillars of society.” To this end, “famous historical figures are considered especially useful to us;” not only do they bring prestige, they’re also “invariably dead as a doornail, hence in no position to deny the truth and sue for libel.” (Good thing, too, considering the flimsy evidence that often gets trotted out in these cases. Gays and their allies have even claimed biblical figures like Abraham and David for their camp.1)

Of course, Kirk and Madsen are well aware that there are also plenty of things not to portray. They stress the need to keep quiet about the details of homosexual practices, at least until the public is thoroughly desensitized. “First you get your foot in the door, by being as similar as possible; then, and only then — when your one little difference [sexual orientation] is finally accepted — can you start dragging in your other peculiarities, one by one.”

What “peculiarities?” Well, to take one that’s been in the news lately, sex between adults and minors, as advocated by groups like the North American Man-Boy Love Association. “We’re not judging you, but others do, and very harshly; please keep a low profile,” Kirk and Madsen tell such groups. “You offend the public more than other gays.”2

Pederasts, gender-benders, sado-masochists, and other minorities within the homosexual community with more extreme “peculiarities” would keep a low profile. . . . Also, common practices such as anal-oral sex, anal sex, fisting and anonymous sex — that is to say what homosexuals actually do and with how many they do it — must never be a topic.

Beyond reporting on the details of the PR campaign, Rondeau’s great service is to show readers that it even exists. “It is not common practice to think of social movements in terms of marketing,” he notes. “Perhaps this is because using terms like ‘selling’ or ‘marketing’ seems to denigrate noble activities” usually portrayed by their supporters “in terms of grass roots and the will of the people.” In reality, however, “homosexual activists envision that a decision is ultimately made without society ever realizing that it has been purposely conditioned to arrive at a conclusion it thinks is its own.”

That last point is an important one. We all like to think we make up our own minds — after full consideration of all the issues, with equal time for both sides, etc. We also like to think that public opinion arises spontaneously, more or less organically from ordinary people reacting to their own life experience. After all, it’s not very flattering to think of yourself and the people you know as, well, sheep. (Someone has defined public opinion as “what everyone thinks everyone else thinks.”)

In short, one reason we can be manipulated is that we don’t want to know we’re being manipulated. Yet when someone blows the lid off the manipulation campaign — as Rondeau has — we can hardly miss it. And once we know what’s going on, we naturally and rightly resent it.

Rondeau’s article isn’t likely to get much coverage in the standard media outlets, for obvious reason. Nor is it likely to get wide attention among academics, since it ran in the journal of a conservative Christian university. (Academic snobbery can play as big a role as liberal politics.)

But the Internet transcends traditional media and academic gatekeepers. If half the people who read this column forward it to a few of their friends, word will get around to an awful lot of folk. Not as many as watch Will & Grace, mind you, but maybe enough to get a real debate going on the merits of homosexuality — on issues like where it comes from (click here and here), what's wrong with it and how it distorts God's plan.

A real debate. Somehow I think that’s the last thing the Kirks and Madsens of the world want to see.

1 According to Debra Haffner, former head of the Sexuality Information and Education Council of the United States, scriptural passages positively portray “sexual contact and love between men.” David and Jonathan were lovers, and Abraham asks his servant to swear an oath by putting “your hand under my thigh” (Genesis 24:2).

But a team of theologians led by Craig Blomberg of Denver Seminary points out (in "What the Bible Really Says About Sex") that “only modern Westerners unfamiliar with the physical expression of friendship between men in the Middle East would mistake the Bible's references for homosexuality.” The placement of Abraham’s servant’s hand near an intimate location, for example, was an expression of the solemnity of a vow.

The authors are especially unimpressed with claims of homosexuality in the case of the unmistakably heterosexual David. “After Jonathan has been killed in battle, David does indeed lament that 'his love to me was wonderful, passing the love of women.' But . . . David's whole point in this text is that Jonathan was his 'blood brother' with a loyalty that surpassed that which mere eroticism creates.”

2 Unlike the other quotes from Kirk and Madsen, this one doesn’t appear in Rondeau’s article. But it comes from the same source as many of their other quotes, their book After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s (New York: Plume, 1990 edition, pp. 146-147).

Jonah Goldberg says it, so it must be true.

Thank you. So at least you admit that other people may have seen a different movie than yourself and that your point of view is not the standard.

As I said previously, good luck.

Who'd want to be homosexual, anyway? I mean, you could put a guy in panties on a bed of roses and I still wouldn't want to have sex with him! Whatever the advertising campaign, no one's going to become homosexual or even see the sense in it. I don't understand homosexual attraction and never will, no matter how ANYONE paints it. Do you believe normal people are that gullible?

What else? As Rondeau says,
Pederasts, gender-benders, sado-masochists, and other minorities within the homosexual community with more extreme “peculiarities” would keep a low profile. . . . Also, common practices such as anal-oral sex, anal sex, fisting and anonymous sex — that is to say what homosexuals actually do and with how many they do it — must never be a topic.

Just about says exactly what our job should be to confound and expose this massive, long term propaganda assault by these perverted jerks. TALK ABOUT WHAT THEY ACTUALLY DO in terms of their fisting proclivities, anonymous sexual appetites, etc. If the mothers and fathers of America begin to focus on what homosexuals do to each other...they will want their children as far away from that life choice as possible.

Ih by the way.... Homosexuals belong in prison.

By the way, these kinds of statements probably help promote the homosexual agenda more effectively than any gay rights campaign could ever do.

Saying homosexuals belong in prison feeds right into the stereotype of homophobic bigots and hate mongers who want to put people in jail for what they do in their bed rooms.
Even people who normally won't support gay rights would prefer that if it means stopping fanatics who might just next suggest stoning adulterers.

Your argument is like saying that one should not say people who rob stores should be in prison because if we do that then someone may suggest that shoplifters should be executed. This will scare people so bad that they will actually join with robbers in their effort to legalize robbery.

Golly we should not speak out against anything for fear that someone will take it as hate speech or they may think we will not ever change our minds about them. (A bigot is one who holds views that they are not willing to change) Well what the hell is wrong with not wanting to change your mind about some things? What’s wrong with me not wanting to change my mind about homosexuality being a criminal behavior?

Do people have the right to engage in criminal behavior as long as it is behind closed doors or in the privacy of their own homes? Should we be more tolerant of it because they only do it with the door closed? Maybe society should let me beat my wife as long as I do it in the privacy of my bedroom and she is unwilling to complain. Maybe we should not suggest that wife beaters belong in jail for fear that someone will say we should execute people who spank their children. This will scare the rest of us into siding with the spousal abusers.

Where do you come up with this type of thinking?

Do you believe normal people are that gullible?

No..............but the general idea of the main article is twofold: 1)Heap shame on good people so that they DON'T/WON'T speak up, 2)Avoid all the bad stuff (Pederasts, gender-benders, sado-masochists, anal-oral sex, anal sex, fisting, anonymous sex) and relegate it to a 'low-profile' so as to NORMALIZE the overall lifestyle ({Big Smiley-face} "We're just plain folks. Just like you.").

SELL IT

Once this happens (.......and is happening, as highlighted here in many Posts on FreeRepublic!!!!) they can gain access to the schools (to RECRUIT children into their lifestyle) or to the adoption agencies (Rosie O'Doughnut), or any number of other state-sponsored agencies where they can get fresh meat.

I really don't care what David or Abraham did. I know for sure that men/women love relation is the norm. There is of course some nuts who like to copulate with animals! That is there prerogative. You do what you like in your house. Please do not take your lover dog to the park to make out with it, and force the rest of us to accept it as a "life style"

Sorry............Three-fold: Desensitize, Jam and Convert

1) Desensitization- "Subjecting the public to a continuous flood of gay-related advertising, presented in the least offensive fashion possible..........talk about gayness until the issue becomes thoroughly tiresome...........get [straights] to think homosexuality is just another thing".

2) Jamming- "Smearing anyone who disagrees with their agenda".

3) Conversion- "Conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media".

No, stealing and robbery are illegal in this country, and most people believe they should be.

Homosexuality and adultery are not illegal and most people are not too keen on the idea of putting people in jail for these things.

Therefore when they hear a person saying they want homosexuals in jail, they realize the same thinking could be very easily applied to adulterers....and most don't want to live in a country where people are stoned for adultery and homosexuality.

As a result, these kinds of inflamatory statements inadvertantly increase empathy for gay rights.

TONIGHT (6pm pdt/9pm edt) on UNSPUN!

ANN COULTER and JESSE LEE PETERSON!

Click HERE and Listen LIVE while you FREEP!

ALSO! RadioFR's new CHAT SERVER IS UP! Come on in and CHAT!

But the Internet transcends traditional media and academic gatekeepers. If half the people who read this column forward it to a few of their friends, word will get around to an awful lot of folk. Not as many as watch Will & Grace, mind you, but maybe enough to get a real debate going on the merits of homosexuality — on issues like where it comes from (click here and here), what's wrong with it and how it distorts God's plan.

Bumping. Let me know if you want on or off the list. Click my screen name for a description.

patent

Once this happens (.......and is happening, as highlighted here in many Posts on FreeRepublic!!!!) they can gain access to the schools (to RECRUIT children into their lifestyle) ...
Youth recruiting is going on even as we speak at the Lavender Youth Recreation & Information Center. Note the programs for "18 & younger." Of course, Kirk and Madsen are well aware that there are also plenty of things not to portray. They stress the need to keep quiet about the details of homosexual practices, at least until the public is thoroughly desensitized. “First you get your foot in the door, by being as similar as possible; then, and only then — when your one little difference [sexual orientation] is finally accepted — can you start dragging in your other peculiarities, one by one.” What “peculiarities?” ... Pederasts, gender-benders, sado-masochists, and other minorities within the homosexual community with more extreme “peculiarities” would keep a low profile
Established in 1981 in New York City as an affiliate of Dignity New York (a group of dissident Catholics who, in tandem with the secular "gay" activists, are trying to subvert traditional Catholic teaching that homosexual practices are gravely sinful), Defenders/USA is

a club for individuals who value and wish to celebrate both their leather "lifestyle" and their Christian spirituality. Contrary to common belief, the two are not mutually exclusive. The Defenders believe that the leather experience can, when integrated and spiritually informed, actually produce a richer spirituality for us, and for the Church.

"“If you can get [straights] to think homosexuality is just another thing — meriting no more than a shrug of the shoulders — then your battle for legal and social rights is virtually won.” "

There's only one thing wrong with this little piece of "reasoning:" The vast majority of people in this country are DISGUSTED by the idea of anal intercourse. It's not going to be as easy for these perverts to win as they think it is. They are noisy, and they are persistent, and they are in the schools. But what do you think a kid who's been indoctrinated with "alternate lifestyles" propaganda is going to think when he finds out the "alternate lifestyle" his teacher says is so wonderful is nothing more than poking important things into filthy places where they don't belong?

And the liberal librarian-types and other lefties all think this is very cute. But most of them have almost succeeded in making the disconnect between the acceptance of this act and the actual doing of it. Never miss an opportunity to describe all the interesting little nuances to BF'ing to one of these twits.

"Just about says exactly what our job should be to confound and expose this massive, long term propaganda assault by these perverted jerks. TALK ABOUT WHAT THEY ACTUALLY DO in terms of their fisting proclivities, anonymous sexual appetites, etc. If the mothers and fathers of America begin to focus on what homosexuals do to each other...they will want their children as far away from that life choice as possible."

100% dead on target. This is exactly what needs to happen.

............only one thing wrong with this little piece of "reasoning:" The vast majority of people in this country are DISGUSTED by the idea of anal intercourse..........

Good point. Additionally, the individual (depending on how early he is indoctrinated) must also overcome issues of cleanliness and hygene........someone elses feces are not the most erotic thing I can think of. There is a Freudian term for THIS inhibition but it escapes me at the moment.

I agree with your review of American Beauty. I'd seen this movie, oh I'd say atleast 10 times (Kevin Spacey and Annette Benning were EXCELLENT in that move) because it is funny and entertaining. The last time my husband and I were watching it, it dawned on me. The underlying message in that movie is that society's insistence that homosexuality must be repressed leads to nothing but pain and anger. In the end, the military father goes nuts. If only society had been more accepting and not insisted that he live a lie based on some imagined sense of morality. He is a victim of society not a psycho killer child abuser. It is society's fault for their homophobia and prejudices. Also, the two middle class traditional families are betrayed as totally dysfunctional while the homo neighbors are portryed as happy and functional members of society, a doctor and a lawyer, health buffs, kind, friendly neighbors. American Beauty is definitely has a pro-homsexual message, IMHO. That being said I will probably still watch it again, it is just entertainment. My views on homosexuality have not changed even after seeing the movie 10 or more times.

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.