Posted on 05/08/2023 8:44:52 PM PDT by DoodleBob
ARCO, ID - APRIL 21: A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman.
Bud Light sales continued to worsen for the week ended April 29, NielsenIQ data showed, amid controversy around the brand's partnership with a transgender influencer.
The country's No. 1-selling beer brand saw in-store sales of $71.6 million that week, off 23.4% from the same week in 2022.
Bud Light sales were off 21.4% for the week ended April 22 and 17% for the week ended April 15.
And in the April 29 week, its competitors continued to report increased sales, with Coors Light up 20.3%, to $56.7 million, and Miller Lite up 20.6%, to $49.2 million.
Other A-B brands are still hurting.
Budweiser sales were off 11.4%, to $31.5 million. Michelob Ultra was off 4.4%, to $60.2 million. And Busch Light (off 1.8%, to $23.4 million) and Natural Light (off 5.2%, to $17.9 million) also showed decline.
Anheuser-Busch InBev didn't immediately respond to a request for comment.
Bud Light sales have fallen after last month it unveiled a social media partnership with transgender influencer Dylan Mulvaney, in addition to controversial statements from a brand executive that it had featured "fratty, out-of-touch humor."
Executives with the Belgian beer giant, with its North American headquarters in St. Louis, said last week that they'd triple spending on the brand, with increased marketing and advertisement efforts focused on sports and music.
CEO Michel Doukeris said it’s too early to determine the effects of boycotts or to forecast when they may subside, and he noted that the recent events have negatively affected company employees and frontline workers.
The company will provide “direct financial support” to frontline workers, including delivery drivers, sales representatives, wholesalers, and bar owners, Doukeris said.
He added that the Mulvaney partnership was "one camp, one influencer, one post and not a campaign."
North American Zone Chief Executive Brendan Whitworth last month released a statement saying that the company is “in the business of bringing people together over a beer" and did not mean to divide people.
Backlash last month also prompted two Bud Light marketing executives to take leaves from the company.
The controversy spurred from Mulvany’s April 1 post occurred after the end of the company’s first quarter, in which its revenue increased as people continued to buy beer despite higher prices.
Wish there was someway to get some of the money they intend to throw away; without embracing Satan.
My local Neighborhood Walmart store had probably its entire inventory of Bud Light stacked at the entrance to the checkout area today ... and it looked like no one had taken any. Guess the store was trying to promote impulse buying, but it wasn’t working.
I was at two local rock clubs back-to-back a few weekends ago, hanging out near the bar. I could count on one hand the number of times people bought Bud Light.
https://youtu.be/4Ru8DMW-grY
“… Backlash last month also prompted two Bud Light marketing executives to take leaves from the company.…”
*******************************
Likely PAID leave, IMHO. 🤮🤮
There is a way out of this.
Sell it for just above cost.
New Budweiser slogan, “Less Money More Beer”
If it’s cheap enough people will forget you ran over their grandmother.
You’re welcome.
I think Mulvaney was just an inciting incident. People realized it’s not a good beer.
The Clydesdales need to trample down Wokeism.
Now THAT would be the ultimate Stupor Bowl commercial!
They still don’t get it, in fact, they’re regressing. Blame the customer does not work. Ever.
That crap is “tranny fluid”.
IF one drinks it, It will shrink their Big Johnson to nothing but a little tiny nub in less than 24 hours. IF you’re a tranny and want just a little tiny “nub”, then this Bud is for you!!!
The level of Affinity I have for any beer is simply...well...low.
In fact, is there any PRODUCT to which I have an attachment, that borders on matrimony?
No.
I mean, I love my gas guzzler. But if my guzzler’s manufacturer flies the hammer and sickle over its US HQ, I will NOT feel anything close to what could be the feeling of infidelity. I will get peeved, and find a substitute, and move on.
Beer is pretty low on my totem pole of Things To Which I Have Deep Love and Attachment. In fact, so is pretty much everything I put in my grocery cart, that I drive, that I wear, that I pick up at the mall, buy online, and cheer on.
The Holy Trinity, Mrs DoodleBob and the little DoodleBobs, Church, and America....they have the power to Hurt. Because they are important.
Beer is basically undigested urine and a buzz. It didn’t give me children, make me proud, go on vacation with me, or offer salvation or life liberty and property.
I bet most people are like me in that regard. As such, the emotional divorce people are having with Bud Light just isn’t painful. That is why they’re so concerned - these ex-customers won’t come back.
I wonder how much beer they had to dump?
Anyone who’s ever enjoyed a good beer, knows Bud Light isn’t one.
For me, it’s always tasted terrible and made you feel even worse.
Now we drink the best:
A bunch of die hard Bud drinkers have discovered that there are actual beers out there and that they’ve been conned into drinking a beer-like-fluid instead.
That is why they’re so concerned - these ex-customers won’t come back.
Cue “Once Bitten, Twice Shy”
Or some Tom Petty/HB, “Don’t Come Around Here No More “.
We the people have spoken and voted with our dollars.
We’ve cast our opinion on wokism and now you and others know it.
We’re still Americans irrespective of the crap corporate America wants to pedal.
The wallets have spoken.
No, because without the Bud label nobody would drink it and Aldi would have to take them back under the Twice As Nice guarantee - give them a refund and another one free.
https://www.aldi.us/en/about-aldi/return-policy/
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