“… Backlash last month also prompted two Bud Light marketing executives to take leaves from the company.…”
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Likely PAID leave, IMHO. 🤮🤮
You and I both know he is desperately watching his sales numbers (probably on the phone all day to distributors), hoping for an uptick to signal the end of the boycott.
As to the CEO's responsibility, he either delegated sufficient authority to the marketing department and possibly to a lowly marketing exec to single-handedly destroy the company's brand in the U.S. OR this Woke shift came down from the top.
Either way, this CEO is toast.
The CEO and the entire marketing chain of command have lost the respect of the company and its investors. If they are not fired, they need to fall on their swords and resign.