Posted on 01/02/2026 9:59:05 AM PST by Red Badger
Cracker Barrel is barreling toward yet another PR disaster, this time angering customers throughout the South for ditching a tradition on New Year’s Day.
In early September 2025, Cracker Barrel fully retreated from its proposed plans to modernize and remodel its restaurants to a more minimalist, corporate look and replace its old trademark logo, featuring “old timer” Uncle Herschel, with a boring, stripped-down version. They didn’t have much choice, as customers were enraged and their stock price had plummeted
You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our…
— Cracker Barrel (@CrackerBarrel) September 9, 2025
The company is now facing yet another brewing PR crisis. Over the years, Cracker Barrel has quietly stopped serving black-eyed peas on New Year’s Day, a Southern dish that, according to legend, brings good fortune in the new year.
Arrogant Yankees Don’t Get That This is ‘Bad Luck’ https://t.co/f1gqQjHpqp pic.twitter.com/eIhbwqaodx
— Grace Chong, MBI (@gc22gc) January 1, 2026
Cracker Barrel apparently hasn’t received the message yet. No black eyed peas on New Year’s Day in the South? As my grandmother once told me, never forget where you came from. pic.twitter.com/OMVzlqHpDY
— Jim Crooks (@JimCrooks7) January 2, 2026
One more example, albeit a small one, of white liberal women destroying America as we know it. In this case, Sarah Moore threw the long-standing tradition of serving black-eyed peas on New Year’s out the window. Cracker Barrel hasn’t changed their spots. https://t.co/vuDWnPV2m1
— Matt Bryant (@MattBryant7295) January 1, 2026
Seems to me like you idiots haven’t learned a damned thing. Glad I decided to keep my family out of your new look and new menu. Cracker Barrel used to be a good place to go. Not so much anymore.@CrackerBarrel https://t.co/oz4uNpfZ4b
— Andy Alford (@AndyAlford19) January 1, 2026
Now I find out Cracker Barrel no longer serves Black Eyed Peas on New Year’s Day. The woman at the head of this thing needs to be fired. She’s done nothing but causes problems since she took over by the way lady if you’re reading this your insights don’t work.
— John Stoll (@babybosn) January 1, 2026
As a proud Yankee, I was never familiar with the Southern tradition of eating collards and black-eyed peas on New Year’s until I married into a Southern family. Yesterday, however, was my second New Year’s of having a nibble of collards for wealth and prosperity, and black-eyed peas for good health. It’s a great tradition.
But, of course, the empty corporate suits who now run Cracker Barrel had to ruin it for the Southern customers. How many times can you shoot the same foot? We are learning that in Cracker Barrel’s case, there are no limits.
Bamboo Lounge
Good comment. I think our government is too involved in the economy, and what we have now is really Crony Capitalism, or what they used to call Fascism, which is a Left-wing Collectivist political philosophy. I don’t like where we are, and I think our society was a lot better 50 years ago.
But I’m lost as to the solution. Passing new laws to cripple “bad” corporate practices seems like something Mamdani would do. So I’m not in favor. But I look around and I get sad.
I just hope they kept pork and sauerkraut on the Jan 1 menu…
Private Equity firm bought out my public utility ISP. Now I have no internet because they refuse to send out a repairman. I called the PSC and they said they have no jurisdiction over a private company. I asked why did you let a private company buy out a public utility. No answer.
Its NOT capitalism
America has a centrally-planned monetary system, with money backed by nothing. It is entirely based on the creation of debt
its not capitalism. Its using an advantaged economic and political position, close to the creation of new money, to grab producing assets
It's not new either. Economists described this phenomenon 300 years ago. Its just those ideas have been suppressed, in the name of the elitist, socialist prophet (and pederast) John Maynard Keynes
Capitalism is the only system that takes human nature into account. unfortunately greed can set in and create monopolies and that is the road dictatorship. The weak spot appears to be cooperations.
......Cracker Barrel has quietly stopped serving black-eyed peas on New Year’s Day, a Southern dish that, according to legend, brings good fortune in the new year.....
Our New Year’s Day custom is different—Pork and Sauerkraut! But we do it at home.
Cracker Barrel should continue to honor Southern New Year’s Day customs! Phooey!
The message for Cracker Barrel seems to be “never change anything”. They must be wildly popular just as they are.
Went into Publix on Wednesday... even before I got to the usual bakery items just inside the front door, I saw a table chock full of black-eyed pea bags.
No catfish in these here parts. Had a lovely ham steak to go with my collards, black eyed peas, rice, and cornbread. Delish!
I had pork and sauerkraut along with black-eyed peas (Hoppin’ John) on the first. No collard greens, though.
“Enraged”???
Total clickbait
Those people are idiots. If they want to know how to present their store is simple. Ask your customers what they like. Do not decide what they like. Go to a biker bar and aside for a request of scantily clad young nubile waitresses they will give pretty good advice. They also want cheaper beer.
My above two paragraphs would have saved Cracker Barrel millions of dollars that were lost due to woke idiocy.
Swap the catfish for pork. This is the first year I didn’t do that. Complicated reason. It’s all okay.
Nope. They need to change their corn bread.
I absolutely relish the stuff, but once was enough for me at CB.
They need to sweeten it up.
CB NEEDS to fire all their woke PR advisors immediately- Hire some old time common sense PR agents, and FIX the mess they are in now because some snot nosed woke college grad-like PR decided to be PC
Cracker Barrel should continue to honor Southern New Year’s Day customs! Phooey!
Here's a trick. Tell that PC idiot of a CEO that instead of serving black-eyed peas on New Years day, the company can serve Black-eyed peas on New Years Day. Sorta of like the idiot news media does.
You are correct. :)
We went to Publix here and they were waaaay over-priced.
Nearly $4 for a 1 lb bag of dried peas.
Went to Piggly-Wiggly and bought 4 bags for $6............
I forgot to add to my post, “If it aint broke, don’t fix it.”
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