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As Cracker Barrel's rebrand goes viral, let's take a moment to appreciate the memes
Not The Bee ^ | August 22, 2025 | Wolfgang Ramsay

Posted on 08/25/2025 11:11:11 AM PDT by Red Badger

Cracker Barrel decided to put the old man out to pasture this week with a rebrand of its logo that almost everyone in the universe seems to hate. 👇

Is Cracker Barrel's brand redesign a "war crime"? 😭

What do you think?

NOTTHEBEE.COM

https://notthebee.com/article/people-ask-if-cracker-barrels-brand-redesign-is-war-crime Not the Bee's super scientific poll, with almost 8,000 submissions, determined that the redesign overseen by the company's white liberal female CEO (with glasses of course) is a turn-off to most customers.

The story went so viral that even Denny's and Steak 'n Shake took the opportunity to lash out:

when you copy the homework but change the font pic.twitter.com/q1ggwRF3iT— Denny’s (@DennysDiner) August 21, 2025

(Steak 'n Shake's CEO has tried at least seven times to gain control of Cracker Barrel 😂)

The displeasure with the rebrand is so great that it seems to be uniting America again. The official Democratic Party account posted this:

Post

See new posts

Conversation

Democrats

@TheDemocrats

We think the Cracker Barrel rebrand sucks too

In honor of this momentous moment in American restaurant history, we here at Not the Bee felt it was our duty to assemble the best memes that have come out of the viral debate across the media landscape.

Enjoy.

Some people were very upset about all this laughing, however. They would like us to know that we need to be very serious. You will find these people in every comment section.

It's okay to laugh, bro! 😂

Anyway, did you know that the old timer in the Cracker Barrel logo is Uncle Herschel, the real uncle of the restaurant's founder, Dan Evins? He worked for the Martha White Flour Company for three decades and knew a thing or two about the importance of Southern general stores. He became the chain's goodwill ambassador to the public, shaping the restaurants to be a reflection of times past, when Americans could gather to talk, shop, play, and dine.

On its website, Cracker Barrel goes as far to refer to Herschel as the "soul" of the company.

They removed the "soul" from their logo? 😭

P.S. Now check out our latest video 👇


TOPICS: Business/Economy; History; Humor; Society
KEYWORDS: budlight; crackerbarrel; dei; juliefelssmasino

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To: DFG

Don’t forget Chief Wahoo!


21 posted on 08/25/2025 11:40:02 AM PDT by woweeitsme
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To: crusty old prospector

Uh oh lol 😆


22 posted on 08/25/2025 11:41:04 AM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: Red Badger
(Steak 'n Shake's CEO has tried at least seven times to gain control of Cracker Barrel

Good thing for him he wasn't successful. Price should be going down for his next try.

23 posted on 08/25/2025 11:43:12 AM PDT by PAR35
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To: joshua c

And sees the world through glasses of smartness so she must be right


24 posted on 08/25/2025 11:46:37 AM PDT by bigbob (If thou doth eff around, thou wilt findeth out)
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To: Repealthe17thAmendment

Sambo’s in the Wilshire District of LA was a great place to eat. If you ordered coffee a waitress would come by to refill your cup before you could drain it. If you like that kind of service along with great food, and you live in the San Joaquin Valley, head for McCoy’s in Selma, just off the 99 freeway.


25 posted on 08/25/2025 11:52:57 AM PDT by Fiji Hill
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To: PAR35

“Price should be going down for his next try.”

I don’t think he stands a chance. I think they want to run it into the ground and liquidate it.


26 posted on 08/25/2025 11:54:32 AM PDT by alternatives?
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To: Liz

She looks rather masculine herself.


27 posted on 08/25/2025 11:54:55 AM PDT by telescope115 (Ad Astra, Ad Deum…)
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To: dragnet2

That is the best meme of all. LMAO.


28 posted on 08/25/2025 12:00:40 PM PDT by Alberta's Child ("Although my eyes were open, they might just as well be closed.")
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To: telescope115

She looks rather masculine herself.


Maybe a trans?............ lol


29 posted on 08/25/2025 12:00:54 PM PDT by Liz (May you be in Heaven half an hour before the devil knows you're dead (Irish blessing))
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To: Repealthe17thAmendment

“When they came for Sambo’s, we let it go. No wonder they finally came for Cracker Barrel.”

To misquote Niemoller:

First they came for Uncle Ben, and I did not speak out—because I was not a black male and my own rice was unconverted.

Then they came for Aunt Jemima, and I did not speak out—because I was not a black female and I had never started my own business.

Then they came for the Land O’Lakes princess, and I did not speak out—because I was not an Indian.

Then they came for my Uncle Hershel—and there was no one left to speak for either him or me.


30 posted on 08/25/2025 12:02:22 PM PDT by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
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To: Vaduz

Did you hear Cracker Barrel has now issued an apology ? Well sort of..

They said “they could have handled it better”.

So their woke scum CEOs won’t even issue a fake apology like Bud Light.

The only solution is punish them, mercilessly, every time a woke company attack American culture. I will do so by not eating there again for a long, long time.


31 posted on 08/25/2025 12:06:09 PM PDT by Phoenix8
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To: chajin

+1


32 posted on 08/25/2025 12:09:09 PM PDT by Repealthe17thAmendment
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To: Red Badger

“did you know that the old timer in the Cracker Barrel logo is Uncle Herschel, the real uncle of the restaurant’s founder, Dan Evins? He worked for the Martha White Flour”

I’ll take your word for it. Cracker Barrel, Martha White Four. I seem to recall driving past a highway exit for White town, or perhaps it was White county. It all sounds politically incorrect. However, I think normal people get over it.

I often see a good number of black people at Cracker Barrel. I think they go there for the food. They probably don’t give a second thought to the name.


33 posted on 08/25/2025 12:10:24 PM PDT by ChessExpert (Infidels of the world unite against the evil that is Islam.)
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To: ChessExpert

“I often see a good number of black people at Cracker Barrel.”

Cracka’ Barrel...................


34 posted on 08/25/2025 12:12:39 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

There are 660 Cracker Barrel restaurants nationwide....

How many have been “modernized”??????


35 posted on 08/25/2025 12:13:54 PM PDT by JBW1949 (I'm really PC.....Patriotically Correct)
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To: JBW1949

Brave AI:

Cracker Barrel Modernization
As of August 2025, Cracker Barrel has been actively modernizing its locations, with the company aiming to complete the redesign of 25 to 30 restaurants and refresh an additional 25 to 30 locations by summer 2025.
This means that approximately 50 to 60 Cracker Barrel stores have undergone or are in the process of undergoing the modernization effort, which involves replacing the traditional, eclectic Southern country store aesthetic with a more contemporary country theme featuring lighter colors, open bookcases, and updated lighting and seating.


36 posted on 08/25/2025 12:15:09 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Phoenix8

Agree

The only solution is punish them, mercilessly.

If examples aren’t made it continues.


37 posted on 08/25/2025 12:15:48 PM PDT by Vaduz
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To: chajin

+1000


38 posted on 08/25/2025 12:17:52 PM PDT by combat_boots
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To: Red Badger

Then they need to STOP right now!!!!!!!!!!!!!!


39 posted on 08/25/2025 12:17:56 PM PDT by JBW1949 (I'm really PC.....Patriotically Correct)
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To: Alberta's Child

40 posted on 08/25/2025 12:20:21 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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