Nolte: Two Years Later, Transheuser-Busch’s Bud Light Sales Still Struggle

Breitbart ^ | July 15, 2025 | John Nolte

[Red Badger]

It’s been more than two years since Anheuser-Busch annihilated its top-selling Bud Light by hiring a transvestite to hype the brand, and the brand has not recovered.

Tee hee.

Dylan Mulvaney, an obvious guy who runs around mocking women by pretending to be the most obnoxious woman on the planet, partnered with Bud Light in early 2023 to hype the brand on social media. The fallout was immediate, brutal, and now we know it might be irreversible.

“Beer sales over the July 4th holiday weekend came in stronger than previously expected,” reports ZeroHedge. “Anheuser-Busch InBev (ABI) also posted a solid performance during the period, though one brand under its adult beverage umbrella remained a clear laggard. Unsurprisingly, it was Bud Light, still struggling to recover for reasons that need little explanation.” [emphasis original]

Over the 4th of July weekend, which delivered weather all over the country ideal for beer drinking, “Anheuser-Busch InBev (ABI) led all manufacturers, with 52% of distributors reporting higher volumes vs last year [but] Bud Light remains a drag—74% reported lower volumes; marketing support remains weak.”

Over this coming weekend, we can all celebrate the two-year anniversary of Anheuser-Busch CEO Michel Doukeris claiming the fallout from the madness of hiring a dude in womanface who performs the equivalent of a female minstrel show was no big deal…

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TOPICS: Business/Economy; Food; History; Society
KEYWORDS: buttlite; queerbeer; trans

[Fiji Hill]

I used to like Rainier. However, in the late 1990s, it disappeared from supermarkets and then began vanishing from liquor stores. Soon there were only a couple stores in the area where it could be had, and then it totally vanished. Supposedly, it is still being brewed at that huge brewery off the freeway in Irwindale, Calif., but I haven’t seen a can of Rainier in more than 20 years.

[Komarlady]

Rainer beer used to be brewed in Washington state. They had THE BEST commercials. I don’t care for beer so I can’t attest how it tastes, but you should google their 60’s-70’s TV ads.

[AnotherUnixGeek]

Jaguar’s self-immolation was at least as impressive. The idiots with MBAs are apparently incapable of learning - transgender insanity destroys sales.

[packrat35]

This is the real reason that Bud Light is still down. It is rank pisswater and once people moved on to real beer, they won’t be coming back.

[Diana in Wisconsin]

Did you upgrade to Hamm’s?

Friends came over a few nights ago and brought Pabst (PBR) Light! OMG! May as well drink water; I don’t think there’s actually any BEER in there, LOL! But, I get it. They’re young, have little kids to feed and are kind of broke. ;)

When I was younger and VERY broke we would buy a case of bottles of whatever beer was cheaper that month - Leinenkugel’s or Point. We guarded that case with our lives and had to meter it out all month. If a bottle broke, it was a Very Big Deal as those things were worth money on a return case! Good Times. :)

[1Old Pro]

We guarded that case with our lives and had to meter it out all month.

A case lasted a month?

[Billthedrill]

It was a particularly obnoxious "in your face" error, to be sure, by proggies who would rather pat themselves on the back for being morally right than sell product, but what really hurt was the company's reaction. The old Bud Light advertising team could have stopped the bleeding with a single, self-mocking commercial. This team wasn't that team, however, and proggies don't do self-mockery. Or humor of any kind.

What they were actually congratulating Mulvaney on wasn't him pretending to be a woman, it was his first year of "girlhood", i.e. pretending to be a little princess. Which placed Bud Light in the position of marketing alcohol to his followers, predominantly minors too young to drink in the first place: it's illegal to do that, by the way, and the BL marketeers should have known that. Not only did they not know their own market, they didn't know their own product or the rules pertaining thereto. Totally unprofessional.

[Diana in Wisconsin]

It HAD to! That’s all we could afford! We only had a beer or two on the weekends. We were busy being, ‘The Working Poor’ back then. ;)

[paddles]

….and the little CIA boy who was CEO managed to keep his job.

[Libloather]

Try looking up a recipe for pickle beer. Lite seems to work best for me.

[Controlling Legal Authority]

I remember Blatz in the mid seventies. Had to be ice cold, and in a glass bottle.

[HenpeckedCon]

trannyfluid
HA!!!

I’m definitely stealing that one.
______________________________________________________________

I’m old enough to remember when blowing a tranny meant car trouble.

[OldMissileer]

But, I get it. They’re young, have little kids to feed and are kind of broke. ;)

When my brother was a 2Lt with a wife and three children he bought either Red, White & Blue or Kroger Cost Cutter beer.

[Salvavida]

This is when the battle turned.

[rxh4n1]

“Not only did they not know their own market, they didn’t know their own product or the rules pertaining thereto. “

They did know their market and wanted to ditch it. That creepy ad exec stated their image was “too fratty’ and all that.

[Red Badger]

Yes, and the mocking moniker of ‘QUEER BEER’ stuck like Gorilla Superglue!....................

[1Old Pro]

+1

[ABN 505]

How about a commercial with Dylan Mulvanney drinking a Bud Light while driving his Jaguar. That should finish off both brands.