Posted on 11/20/2024 12:23:51 PM PST by Morgana
Jaguar is being blasted on social media for its ultra-woke commercial featuring androgynous models and not even a single car, with conservatives dubbing the ad “Bud Light 2.0.”
The Jaguar commercial, which was posted to the car company’s social media on Tuesday, showed only androgynous individuals clad in bizarre attire that would hardly fit in at a fashion show. The advertisement also failed to showcase even one single vehicle from the luxury car company.
The Jaguar ad also featured what appears to be a man wearing a dress, and included messaging that read, “create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”
One social media user reacted to the commercial, declaring, “10 [years] ago: Jags are badass muscle cars for villains. Today: Yass queen gay race communism.”
“This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but they have completely misread the moment. Bud Light 2.0,” columnist Jon Gabriel wrote.
Gabriel was likely referring to President-elect Donald Trump’s landslide victory — that included winning the popular vote — in the 2024 election, which many took as a message from the American people that the era of “wokeness” needs to end.
“This is the new head of brand strategy at Jaguar. Not looking good for them at all,” another X user remarked.
(Excerpt) Read more at breitbart.com ...
Go woke, go broke.
Jag Fags.................
I’m not sure what exactly is the Jaguar market demographic but unless almost completely woke this is the sort of thing that could kill the brand.
This is sickening
Hard to believe this is happening now. This sounds like something from two years ago.
Not all big business leaders are smart.
And they won’t be big much longer.
Smokes? Brits and Aussies say “fags” for cigarettes.
,,, how to turn a big business into a small business. When there’s a legacy of beautiful design lines, leather seats, burred walnut dashboards and spokes to pepper pot wheels to reference - why wouldn’t you play all that for what it’s worth? Turning the brand over to an ad agency that delivers Teletubbies on diets and no cars? What sort of company would pay that agency’s invoice for LBGT “art”?
Some joker on x called them Faguar. 🤣
I’m not a Brit or an Aussie................😉
Yep! I have recently considering a Jag as my next car, but that idea has now ended.
Jaguar is going to have a Billy Squier Rock Me Tonight moment
This isn’t Jaguar’s idea any more than Anheuser-Busch’s PR disaster.
This is BlackRock forcing companies to do things because they control their boards of directors.
BlackRock is the real culprit.
So it looks like they’re going all electric (and gay). Tata motors owns them.
They are trying to kill the brand. It is obvious.
BlackRock, like Google = EVIL.
“create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”
In a word: Bizzarre.
Too bad.
#1 on my automotive wish list is a 1967 Jaguar XKE. The ‘67 model still had the glass covered headlights. Those 60s XKE Jags were about the most beautiful cars ever built. Even Enzo Ferrari admired them.
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