[No name given]

Go woke, go broke.

[Red Badger]

Jag Fags.................

[xp38]

I’m not sure what exactly is the Jaguar market demographic but unless almost completely woke this is the sort of thing that could kill the brand.

[albie]

This is sickening

[jeffersondem]

Hard to believe this is happening now. This sounds like something from two years ago.

Not all big business leaders are smart.

And they won’t be big much longer.

[shaggy eel]

,,, how to turn a big business into a small business. When there’s a legacy of beautiful design lines, leather seats, burred walnut dashboards and spokes to pepper pot wheels to reference - why wouldn’t you play all that for what it’s worth? Turning the brand over to an ad agency that delivers Teletubbies on diets and no cars? What sort of company would pay that agency’s invoice for LBGT “art”?

[hellinahandcart]

Some joker on x called them Faguar. 🤣

[AnotherUnixGeek]

The strategy here seems to be to drive away their entire existing customer base - people interested in British luxury cars with spotty reliability - and focus solely on the subset of cross-dressers interested in British luxury cars with spotty reliability.

This does not seem like a sound strategy.

[Jaysin]

Jaguar is going to have a Billy Squier Rock Me Tonight moment

[dfwgator]

Should have gone with this instead....

https://www.youtube.com/watch?v=HCiGusVYOgY

[E. Pluribus Unum]

This isn’t Jaguar’s idea any more than Anheuser-Busch’s PR disaster.

This is BlackRock forcing companies to do things because they control their boards of directors.

BlackRock is the real culprit.

[stevio]

So it looks like they’re going all electric (and gay). Tata motors owns them.

[_longranger81]

“create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”

In a word: Bizzarre.

[Roadrunner383]

Too bad.

#1 on my automotive wish list is a 1967 Jaguar XKE. The ‘67 model still had the glass covered headlights. Those 60s XKE Jags were about the most beautiful cars ever built. Even Enzo Ferrari admired them.

[BigFreakinToad]

thats a rich liberal elite car

[Seruzawa]

They should have spent that ad budget on making cars that don’t break down constantly.

[mowowie]

Faguar

[Impala64ssa]

Kinda looks like a throwback to the early 1980's, Annie Lennox and Boy George and others with that androgynous fad🤮🤮🤮

[Biblebelter]

I was fourteen years old in 1965.

My uncle was an electrician who worked for a guy who owned several nursing homes.

The guy liked my uncle and let him drive his Jaguar convertible which was merely one of the many “toys” he owned.

My uncle came and picked me up and he put it through the paces with the top down.

What a kick that was.

[Vision]

The ad is perfect if the company is going into the sexual mutilation of the mentally ill business.