Posted on 01/12/2024 4:28:35 PM PST by Red Badger
NBC sees the $110 million NFL playoff game airing exclusively on Peacock as a doorway into a much bigger house.
The Chiefs host the Dolphins on Saturday night on the NBC streaming service which is in about 30 million homes, less than half the reach of NBC and the other three broadcast networks, and voices ranging from sports radio legend Mike Francesa to Chiefs defensive end Charles Omenihu already have griped about it.
Asked by The Post in an exclusive interview what he would say to the detractors, newly minted NBC Sports president Rick Cordella understood the consternation but emphasized the “halo effect” of all the other sports and entertainment properties for subscribers to enjoy on the platform.
“Look, I think any time there’s change there will be people that talk about it. We saw that with WWE and English Premier League,” he said.
“We survey our users on Peacock every month, and know that [their fans] are two of the most highly satisfied cohorts overall. I think the big thing with our game on Saturday night is we have to do a great job explaining all the great content that we have on our platform.”
Therefore, Cordella, 47, explained, it’s “not a pay-per-view.”
The playoff game the streaming service is airing features a lot of star power, including generational talents such as Patrick Mahomes, Travis Kelce and Tyreek Hill, as well as Tua Tagovailoa who has been one of the best quarterbacks in the NFL since Mike McDaniel became the Dolphins’ head coach last season.
In addition to the aforementioned WWE premium live events, including the Royal Rumble and WrestleMania, and English soccer, Peacock has exclusive Big Ten football and basketball and simulcasts of NBC Sports properties such as “Sunday Night Football” and the Olympics.
(Excerpt) Read more at nypost.com ...
A lot of the Stanley Cup playoff games were on TNT last year. Negative, Ghost Rider. The pattern is full.
NBC's Sunday Night Football was the highest rated show in the 2022-2023 TV broadcast season. A regular-season game with a highly attractive matchup might attract 25 million viewers. That sounds like a lot of people, but in a nation of 341 million people it is not nearly as impressive as it would have been several decades ago. It's also far more than the 9-12 million that the NFL might attract to an ordinary Sunday night game.
Sports programming is migrating to subscription-based outlets because the writing is on the wall for the TV industry. There are so many entertainment options available out there that it's impossible to generate a sizable audience with the "dispersion effect" in television. We are getting to the point where networks can't generate sufficient viewers for much of their programming to attract enough advertising revenue to cover the cost of producing the shows.
So the NFL is now looking at capturing direct revenue from whatever fraction of the 25 million viewers (50%? 25%?) is willing to shell out cash for the privilege of watching these staged events ... rather than trying to generate revenue from a TV network that then has to sell advertising time to corporations that are getting increasingly skeptical of the return on their investment in that ad time.
In the mid-1960s, it wasn't uncommon for Bonanza to attract 15-20 million viewers on a weekly basis -- and that was in a nation of about 180 million people. That was the heyday of network television, and it's not coming back.
People are just mad because they don’t want to have to pay out for another one of their addictions.
Either pay up, or get a hold of the addiction.
It is ridiculous. If I pay to watch something, I should have to deal with ads. Its horeses-—t.
American football is not the WWE or English soccer The guy is a spread sheet manager and cares zip about his audience/customers.
Whatever you do, DO NOT
Install a VPN, but if you do install a VPN for other, ahem, reasons, DO NOT
Install U-Block Origin to block pop-up adds, and of course DO NOT
Open a private web browser and search for NFL Reddit Streams, and most definitely DO NOT
Select one of the dozens of overseas stream aggregators that allow you to view the game for free.
That would be illegal, and would rob such a fine, definitely non-oligarchical company of your cash that they so richly deserve.
Shame on you for even considering it.
“More fans, especially Gen Z will tune out if it’s too hard to find the games on TV.”
What color is the sky on your world?
My Gen Z kids haven’t watched broadcast TV in their ENTIRE LIVES.
If they want to watch something, they pirate it online, as God intended.
And they probably won't watch football. There are other things to do and to watch on TV (by using pirate sites like you said). The NFL is being stupid here.
My problem with Peacock is Morning Joe. Otherwise, it is pretty good.
is there any particular overseas streaming aggregator that I should NOT use?..................
My wife loves Yellowstone...................hmmmm.................
He used to be my Congresscritter.
Then he went insane...................
“NBC’s Sunday Night Football was the highest rated show in the 2022-2023 TV broadcast season. A regular-season game with a highly attractive matchup might attract 25 million viewers.”
And a 30 second spot on NBC’s Sunday Night Football sells for $828,000 and all the spots are sold.
Those games would be exclusive to Paramount+. Same for the NFL Sunday Ticket only games.
All the Cubs games are now on the Marquee Network, and I’m lucky if I can get to watch 3 games all season. Comcast has the Marquee Network, and we axed Comcast a couple years ago- it was getting just too expensive. Now I have the ROKU and antenna channels, but if I want to see Cubs games on a regular schedule, I have to pay extra for Marquee. I sure as hell can’t afford to attend games at Wrigley.
Eventually we’ll have to pay exorbitant prices for EVERYTHING- cellphones, TV, internet, radio. I guess that’s ONE way to get around the 1st Amendment….
And, now Peacock is offering a full year’s subscription for $30.
No surprise, here. But, I’ll keep my money, thanks...
Eventually, they'll move Sunday night football to Peacock.
But I'm not paying $30 to watch Sunday night football and the playoffs.
“So long as they (the Proles) continued to work and breed, their other activities were without importance. Left to themselves, like cattle turned loose upon the plains of Argentina, they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern...Heavy physical work, the care of home and children, petty quarrels with neighbors, films, football, beer and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.”
― George Orwell, 1984
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“The Lottery, with its weekly pay-out of enormous prizes, was the one public event to which the proles paid serious attention. It was probable that there were some millions of proles for whom the Lottery was the principal if not the only reason for remaining alive. It was their delight, their folly, their anodyne, their intellectual stimulant. Where the Lottery was concerned, even people who could barely read and write seemed capable of intricate calculations and staggering feats of memory. There was a whole tribe of men who made their living simply by selling systems, forecasts, and lucky amulets. Winston had nothing to do with the Lottery, which was managed by the Ministry of Plenty, but he was aware (indeed everyone in the party was aware) that the prizes were largely imaginary. Only small sums were actually paid out, the winners of the big prizes being nonexistent persons.”
― George Orwell, 1984
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“It was possible, no doubt, to imagine a society in which wealth, in the sense of personal possessions and luxuries, should be evenly distributed, while power remained in the hands of a small privileged caste. But in practice such a society could not long remain stable. For if leisure and security were enjoyed by all alike, the great mass of human beings who are normally stupefied by poverty would become literate and would learn to think for themselves; and when once they had done this, they would sooner or later realise that the privileged minority had no function, and they would sweep it away. In the long run, a hierarchical society was only possible on a basis of poverty and ignorance.”
― George Orwell, 1984
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