Spokeshave who long time ago worked in a glass manufacturing plant.
Posted on 07/03/2023 8:25:08 AM PDT by Red Badger
Anheuser-Busch’s botched promotion featuring transgender influencer Dylan Mulvaney has led to the closure of two glass bottling plants operated by Ardagh Group, a global glass producer and contractor for the company. As Bud Light continues to face significant financial losses and declining sales, approximately 645 employees will be laid off as a result of the plant closures in North Carolina and Louisiana, according to WRAL.
While the bottling company did not officially disclose the reason behind the closures, an investigation by WRAL revealed that the plants are shutting down due to plummeting Bud Light sales. Nationwide boycotts in response to the controversial Bud Light partnership with Mulvaney, known as “365 Days of Girlhood,” have adversely affected retailers, distributors, bars, and contracted companies associated with the brand.
Workers at the affected bottling plants reportedly observed a decrease in production after Mulvaney’s video announcement of the collaboration on social media gained attention in April. The impact of the boycott resulted in some machines being taken offline at the Louisiana and North Carolina plants, as noted by a machine repair mechanic interviewed by WRAL, who attributed it to “the Bud Light situation.”
An internal memo from Ardagh Group obtained by WRAL stated that the decision to close the two plants was due to slow sales with Anheuser-InBev. Longtime employees expressed little surprise at the closures, given that a significant portion of their business at those plants involved producing bottles for Budweiser and Bud Light.
Employees at the Wilson, North Carolina plant reportedly confirmed that their manager attributed the closure to the Bud Light boycott, with David Williams, a machine repair mechanic, stating, “‘Because of Budweiser no longer selling the bottle, they no longer needed our product.'”
Since the controversial promotion featuring Mulvaney and the subsequent backlash, Bud Light sales have suffered a decline that shows no signs of recovery. The brand has experienced substantial losses in market value and has taken various measures to mitigate the fallout. These steps include significant beer discounts, consumer rebates that make Bud Light practically free in certain markets, support for distributors, increased marketing efforts, a new summer ad campaign, and CEO Brendan Whitworth’s appearance on “CBS Mornings” to address the situation.
Despite these efforts, the negative sentiment surrounding the Bud Light brand persists, resulting in ongoing sales slides. NielsenIQ data provided to FOX Business by Bump Williams Consulting revealed that Bud Light sales were down 24.4% compared to the previous year for the week ending June 3. During the same period, Modelo Especial surpassed Bud Light as the top-selling beer brand on a dollar basis.
Mulvaney recently criticized the controversy surrounding Bud Light, highlighting the increased bullying and transphobia faced as a consequence. The transgender influencer also expressed disappointment with the lack of support from the company while dealing with transphobic incidents.
The campaign was still worth it.
A temporary dislocation of supply but not before an innocent goes without a paycheck.
Being CEO is a public trust for employees. Employees having jobs is a company selling product and selling product should be a company making money. Few treat it that way.
They do, or did, at least that was the preferred choice. But they like to save money too. I saw a neighbor from Honduras haul in about five or six 12 packs of Bud. I assume he was going for the rebate................
I’ve seen this happen in aerospace. A sheet metal shop is all in making one part for say Boeing and then suddenly the game changes.
I’d love to be a fly on the wall at the local watering holes frequented by the workers! I’d so enjoy hearing what they say about wokeness! 🤠
I assume the bottling plants for other beers are busier with their extra demand.
Likely so, but not proportionally.
Now that people are drinking actual beer, they don’t need to drink as many bottles to get a buzz.
“Around here Bud Light is being bought by the Latinos..”
How cool is that..and here I am doing Modelo!😁
Spokeshave who long time ago worked in a glass manufacturing plant.
That’s probably true.
I have abandoned AB-Inbev entirely.
Their loss, however, is other brewers’ gain.
Why is Bud Light Wentworth CEO still there? Why has the Board not fired him yet? He is the crux of their problem. They will not recover one dollar in sales until he is gone.
Do your homework.....that company has many many brands.
Budweiser's elites must be into cross dressers who pretend they're women. That's a stupid hill to die on guys.
Would Budweiser feel the same about a white guy dressing up as a black man and mocking blacks with old stereotypes? Blackface is insulting. Womanface is too. Pretending to be a woman while portraying all women as silly ditzes is creepy at best.
And that insult's nothing compared to the horror of these perverts wanting to groom children into their kink - with doctors standing by ready to sexually mutilate and sterilize children. Operations that can't be undone...
Budweiser's not getting it. This boycott is not a joke and it's not a fluke. And their business could go under for the cause of 'blackface' and sexual mutilation? Insane.
They are probably expecting this storm to blow over before summer ends.................
It appears in our market they are switching to beer in cans
“Casualties of Wokeism: Glass Bottling Plants Forced to Shut Down Over Bud Light Debacle”
Misplaced sympathy and anger
This isn’t about the beer.
The Casualties of Wokeism are the innocent children being butchered, maimed and corrupted.
Adults can fend for themselves.
The homework was conveniently presented many times here on FR.
No more Stella ...
Florida has a law about no glass bottles allowed on our beaches, so we don’t get a lot of Bottles except away from the beaches..........
exactly.
“Transphobic”: he is noticing that normal people are fed up with being required to accommodate his mental illness.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.