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Bud Light’s Brand Is So Trashed It Can’t Even Give Beer Away For Free
Federalist ^ | MAY 25, 2023 | BY: SAMUEL BOEHLKE

Posted on 05/25/2023 5:43:32 AM PDT by Red Badger

It’s official: Anheuser-Busch can’t even give its product away for free after its transgender publicity stunt. According to images shared on Twitter, stores in the Midwest are attempting to “sell” cases of Bud Light beer for free before they get skunky on the shelves, with the company offering up to a $15 rebate on products sold this Memorial Day weekend.

Twitter user Michael Haz shared pictures of displays from two stores in beer-loving Wisconsin with the infamous brand attempting to offload 20-packs, originally priced at $15, for free after a rebate. Notice that even with the freebie, the displays are stocked.

In a reply to Haz’s original post, user Dan D. Lion shared an image of a Michigan Meijer sale flyer advertizing a mega 24-pack of the beverage for $3.49. “When I was a teenager in the early 80s a 6 pack of beer cost $3.49,” Lion wrote.

The few customers who buy Bud Light from May 17 to May 31 can submit their UPC and receipt online to receive a prepaid card for the value of their purchase. But men, Anheuser-Busch’s key customer demographic, who are not exactly known for extreme couponing or putzing with rebates are also no longer known for drinking Bud Light.

Bud Light sales have plummeted since national boycotts over their partnership with transgender-identifying influencer Dylan Mulvaney, whose face the company plastered on a can to celebrate his self-proclaimed first year of “girlhood.” Shortly after the trans fiasco, a 2021 interview emerged of a top Anheuser-Busch official describing how the brand uses so-called “diversity, equity, and inclusion” ideology, a euphemism for the discriminatory and divisive poison, when marketing its products.

In recent tweets, conservative commentator Matt Walsh celebrated the success of the Bud Light boycott, for which he and others advocated, calling for conservatives who “complained about the Bud Light boycott” to “help us rather than scoffing on the sidelines.”

Similar initial pressure has found success after Target injected its “pro-trans satanist stance” into “pride”-themed clothing for kids. It remains to be seen whether consumers will successfully give Target the full Bud Light treatment.


TOPICS: Business/Economy; Food; Health/Medicine; Society
KEYWORDS: anheuser; beer; busch; inbev
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1 posted on 05/25/2023 5:43:32 AM PDT by Red Badger
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To: Red Badger
--- "...after its transgender publicity stunt...."

The marketplace of ideas can be so queer, sometimes.

I use the formal and old Merriam Webster definition. "Worthless, counterfeit, questionable, suspicious."

To use the old word, gay, in the same way, it is assured that the Anheuser-Busch management are not very gay in this moment....

2 posted on 05/25/2023 5:51:48 AM PDT by Worldtraveler once upon a time (Degrow government)
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To: Red Badger

It’s not a boycott. It’s a perception change.

Young men don’t want to drink what they see as a ‘Trans’ beer. They are afraid people might question their sexuality. So, they drink ‘Straight’ beer instead.


3 posted on 05/25/2023 5:52:15 AM PDT by MMusson
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To: Red Badger

If “conservatives” would do this with Target, MLB, NFL and other corporations we could start changing this country. I have too many friends that keep trying to get back to “normal” since 2020. They think if they have the game on, have a burger and a beer, then life is “good”. I keep telling them nothing will change unless we make the change.


4 posted on 05/25/2023 5:54:58 AM PDT by mikelets456
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To: Red Badger

Michigan is a can rebate state so that is another $1.20/per case.


5 posted on 05/25/2023 5:55:28 AM PDT by cnsmom
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To: MMusson

It has been given the moniker: QUEER BEER.......................and it stuck..................


6 posted on 05/25/2023 5:56:20 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: cnsmom

I’ll take all the free beer I can get for my compost pile.


7 posted on 05/25/2023 5:56:42 AM PDT by oldasrocks (uit )
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To: Red Badger
Bud Light sales have plummeted since national boycotts

It's not a boycott. It's a divorce.

8 posted on 05/25/2023 5:57:47 AM PDT by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
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To: Red Badger

It was interesting to read just how bad it is for ImBev. Apparently, large brewers don’t simply go to the local grocery store to buy ingredients a week before brewing, but rather commit to huge purchases months, or even years, ahead, so as to lock-in pricing. So, whoops.

(side note: Reminds me of the Neocons and Democrats, who spent nearly all of their prior lives hating the military, and then, once in power and on their way to WW3, figured they could make a phone call to Raytheon and 3 weeks later have a dozen Patriot Air Defense Systems delivered to Ukraine...but were told 5 years instead. Life isn’t as simple as they thought...LOL!)


9 posted on 05/25/2023 5:59:03 AM PDT by BobL
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To: Red Badger
[Bud Light’s Brand Is So Trashed It Can’t Even Give Beer Away For Free]

EXCELLENT

I love happy news.



I'm surprised they didn't release a "swimsuit edition" - (yes, I saw that picture - YIKES)
10 posted on 05/25/2023 6:01:02 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Red Badger

Not only am I never going to buy their brand again, but discovered other brands have much more flavor. Makes me suspect that Bud Light is extremely watered down.


11 posted on 05/25/2023 6:02:02 AM PDT by Missouri gal
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To: Red Badger

When folks call it a ‘boycott’, that’s a serious downgrade of what it really is... it’s a rejection of the brand. A boycott is something that mostly can be easily reversed by making some change of some sort that caused the boycott in the first place. I don’t think anything can reverse what has gone here outside of a complete blowing up of the brand and reorganizing under a different name etc. and then allowing a lengthy amount of time to transpire.

I don’t personally know anyone who would be caught dead with a Blue Light in their hand unless they were pulling a Kid Rock thing.

My only surprise is how well the BUD stock price has hung in there... sure it has dropped a bunch from its peak of around $67 at the start of April but I would have guessed in mid-April that it would be under $50 by now and on its way to $40. Somebody is propping this thing up and I hope whoever that is better be prepared to take the biggest bath ever....


12 posted on 05/25/2023 6:03:11 AM PDT by hecticskeptic
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To: cnsmom; Kenny Bania
[Michigan is a can rebate state]

O.K., I've got this idea where we can make a profit........


13 posted on 05/25/2023 6:03:20 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: MMusson

Would agree that it’s not a boycott— a boycott implies that the customers will or might return once some certain change is made. That’s not going to happen here. They broke the trust of their customers, and then pathetically attempted to rebrand themselves to bring them back (the camo cans, western themed ads, etc.) rather than openly fire the woman responsible for the debacle and apologize. This latter approach, though, would have been tough because a.) it wasn’t just the one nut job who thought it was a good idea, and b.) they would ‘alienate’ another segment of the population. They calculated, and decided to keep the whack-jobs (a term all -too appropriate for the trans ‘movement’ people) in their market.


14 posted on 05/25/2023 6:04:06 AM PDT by drwoof
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To: Red Badger

This one is giving Biden some competition for the title of ‘America’s Best Negative Example’.


15 posted on 05/25/2023 6:04:12 AM PDT by ComputerGuy (Heavily-medicated for your protection)
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To: MMusson
Young men don’t want to drink what they see as a ‘Trans’ beer. They are afraid people might question their sexuality. So, they drink ‘Straight’ beer instead.

The same ones that buy guns to make up for their small penises?
16 posted on 05/25/2023 6:05:30 AM PDT by larrytown (A Cadet will not lie, cheat, steal, or tolerate those who do. Then they graduate...)
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To: Red Badger

So Sad
Too bad
Bye Bye


17 posted on 05/25/2023 6:08:59 AM PDT by Big Red Badger (The Truman Show)
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To: Red Badger

Product rejection. The brand will never recover.


18 posted on 05/25/2023 6:09:42 AM PDT by READINABLUESTATE
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To: Missouri gal
....Makes me suspect that Bud Light is extremely watered down....

Since I've been following this store I think I remember in Europe or some where in Europe you legally can't call beer beer if the alcohol content is below 5%, I maybe wrong about this but I think typical massed produced beer is around 3% or so.

19 posted on 05/25/2023 6:12:28 AM PDT by ReformedBeckite (1 of 3 I'm only allowing my self each day)
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To: Red Badger

Save it...election time is coming...bonus time in the .......


20 posted on 05/25/2023 6:13:27 AM PDT by Sacajaweau ( )
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