It was interesting to read just how bad it is for ImBev. Apparently, large brewers don’t simply go to the local grocery store to buy ingredients a week before brewing, but rather commit to huge purchases months, or even years, ahead, so as to lock-in pricing. So, whoops.
(side note: Reminds me of the Neocons and Democrats, who spent nearly all of their prior lives hating the military, and then, once in power and on their way to WW3, figured they could make a phone call to Raytheon and 3 weeks later have a dozen Patriot Air Defense Systems delivered to Ukraine...but were told 5 years instead. Life isn’t as simple as they thought...LOL!)
It was interesting to read just how bad it is for ImBev. Apparently, large brewers don’t simply go to the local grocery store to buy ingredients a week before brewing, but rather commit to huge purchases months, or even years, ahead, so as to lock-in pricing. So, whoops.
Luckily for AB, to brew their crap it only takes 1/100th the amount of ingredients a good beer would require.