Posted on 05/15/2023 10:46:05 AM PDT by Red Badger
Miller Lite, much like Bud Light, is showing that they have absolutely no clue who their audience is either.
This latest woke ad from Miller is so exceptionally cringy it's tough to watch:
[Slightly sexual content and language]
AD VIDEO AT LINK................
YAY! Girl power! That's how you sell beer!
The ad, which released two months ago but is only now resurfacing after Bud Light's Dylan Mulvaney debacle, is all about female empowerment and the idea that brewing started with women.
But, ironically, they use a vulgar woman who acts like a vulgar man as the selling point.
In the '90s, women were exploited for their sexual attractiveness. Today, Miller is exploiting women for their unbecoming vulgarity and their hatred of men.
I guess it's not as bad as a dude in a dress, but good luck with that, Miller!
Didn’t they learn anything from Megan Rapinoe’s stint with Subway? Forget her perversion. In those ads she was just MEAN. If I want a crappy chicken sandwich from a drive through, I do NOT appreciate ANYbody kicking a soccer ball into it! If they don’t like the stereotype of being mean (see Ellen D.), they shouldn’t ACT mean.
Why did it take hurting franchise owners to make Subway back off?
and yet...the female (while not hot) is wearing a short skirt and sweater that is fairly form fitting. So...I can’t tell if this is a joke or real.
Two Bagger.
Can’t Understand Normal Thinking
Even I can see how bad it's gotten and I've never cared for beer.
If a woman talks trashy and acts trashy, she shouldn’t be surprised if she get treated like trash. Just sayin’
I know exactly nothing about that woman beside what is shown in that single picture.
I dislike her.
Intensely.
I don’t get how this is supposed to get me to drink Miller Lite.
Long for Hamms
Brilliant campaign! They’re going for the coveted “fat b!tchy single woman” demographic! No doubt their next ad will feature the same model drinking Miller Lite while sitting home alone binge-watching Netflix with her cats!
Beer, making ugly women attractive since forever...
They should have had her pouring beer into her cat’s water bowl.
Someone a few days back got it right. All lite beer is kinda crappy beer. People choose based on marketing and Bud Light heavily marketing Bud Light so they ended up with market share. But because they all kinda stink and people buy it thinking it will reduce their dad gut, they will also easily switch brands if the marketing turns them off.
... binge-watching Lifetime...................
Yeah, that’s exactly what beer drinking guys want: a swift kick in the nuts from a non-beer drinking, foul-mouthed dyke.
I miss the Swedish Bikini Team! Old Milwaukee…crummy beer but great ad.
“Went to bed at two with a ten, woke up at ten with a two!” - Willy Nelson....................
She only has one bowl for all her cats? I'm also wondering how they talked her into taking her mask off for the commercial.
Took me over a minute to get it, but now I do.
BEER GOGGLES!
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