Posted on 05/05/2023 9:26:54 PM PDT by SeekAndFind
It's interesting to think about how one engages with an automotive manufacturer. When I think of Toyota (NYSE:TM), the "oh what a feeling" branding immediately springs to mind and I realize that superb advertising by Toyota has created that "up" feeling of someone jumping high into the air. Toyota's recent advertising has changed subtly and it's now focused on storytelling that enhances "brand beliefs" rather than an actual Toyota vehicle.
This is advertising at its best, and yet Tesla (TSLA) has made an art form of not spending money on branding through advertising. Tesla spends money on making superb vehicles that are ahead of their time and leaves the vehicles and Tesla technology to speak for itself. I've given my take on the recent Tesla Master Plan 3 investor event. It provides a huge contrast to where Toyota is currently positioned. To use a sporting analogy, if you want to win you need to have a team registered. In the electric vehicle competition Toyota is yet to register.
Here I update how I see Toyota positioning itself and also what I think that means for the company. I'm a rusted-on Lexus owner who has recently abandoned Toyota for a BYD (OTCPK:BYDDF) Atto 3 fully electric SUV (BEV, battery electric vehicle).
(Excerpt) Read more at seekingalpha.com ...
I’m no expert on rare minerals or lithium, but there’s sure a lot of battery plants being built that have to run on something. Where’s it going to come from?
Perhaps you saw this article. A guy has a Rivian truck (which is as close to being a truck as an El Camino was) that gets rear-ended, a rather minor accident. But, the bill for repairs is $42,000.
As the article points out, many of these EV battery packs are non-repairable. A fairly minor collision can damage the cells. To check that out requires a major disassembly of the car.
This entire ‘electric car’ thing is just a new way to force a per mile tax on all vehicles as EV DO NOT pay fuel taxes.
Get ready for a black box upgrade to your car in the future.
Stay STRONG Toyota!
Well, we’ll all be living in “15-minute cities” by 2032, so I don’t see why anybody would even need a car, so no problemo, senor. /s
Nope, my Toyota uses only gas, and I want it that way.
If I were to switch to a different type of Toyota, it would be a Hybrid, because they make sense to me... no running around looking for an electric plug, so I can waste more time "charging my battery".
The hybrid charges the battery from the usage of the car while in motion, no long waits at the butt plug station.
Petro is NOT fossil fuel.
However, Biden & Feinstein and other demoncrap politickians are Effedup Fossil Fools.
It’s the EV that’s a Dead-end
Toyota is advancing hydrogen, and it looks very promising. Vehicles with normal range, normal refuel times, and normal power levels (300hp) - while using less of the rare minerals and only peeing a little water out the exhaust.... I’m drinking coffee from a Ford cup and can see my F150 out the window, the stories on Toyota’s hydrogen fuel cells have my attention.
The US will collapse, and its negative influence on this issue will cease. Nations around the world will continue using gasoline engines, but without the load our economy once put on that resource.
Toyota will survive intact.
None of the others will.
1. A revolution in battery tech is required. 10-100 times greater energy density at lower cost, lighter weight and safer
2. Lower electricity cost plus exponentially greater amount of megawatts into the grid. Wind farms and solar are a joke with respect to gross electricity demand.
We are largely built out for hydroelectric electricity except for tidal flow generation on the east and west coasts. Fission nuke plants are hamstrung and and probably face a 20 year process to bring online. Thanks environuts and sympatico regulators.
The nuke solution is likely to come from small scale package fission nuke plants and longer term fusion nuke plants. The tech is here now for small scale package nuke plants - Just need someone to pull the trigger and build the first ones.
We can hope for Mr. Fusion powered cars, right?
3. Prime mover powered machinery is DOA for electrification. The quantity of energy required is way too great. Think trains, farm equipment and ships.
My opinions…
Toyota gives Biden the finger combustion engine are here to stay new fuels also save the day.
FJB
Bingo.
RE: so does BEV mean something?
Yes BEV stands for Battery (powered) Electric Vehicle.
OK
We bought a Toyota Corolla last year to offset the high miles we put on two vehicles that cannot be replaced. That Corolla is one of the best buys over any EV thingy. Its base price is $22,500, and totally fitted, taxed, and licensed it was right at $27,000. It has been getting 37.5mpg city and 42mpg highway. Maintenance for 2 years is free, and after that it is pretty much still cheap. Total Cost of Ownership (TCO) is FAR less than any electric vehicle, and it will run long enough to replace it in a few years.
That is TRUE!
If we used hydrogen internal combustion engine which burns hydrogen and produces water, the pagan cult of environMENTALism would complain that the water vapor produced was contributing to climate change.
We have to wait for people like Algore to die and to form a line to piss on his grave.
I'm 82, and don't know the meaning of every three letter abbreviation, sorry if that offended you.
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