Posted on 04/21/2023 11:24:55 PM PDT by Morgana
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image.
But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age.
DailyMail.com has approached Bud Light for comment.
Heinerscheid's team was responsible for Bud Light's widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and 'the Bud Light Carry' ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop.
Those ads were part of Heinerscheid's vision to make the brand more female friendly - something she has described as a 'passion point'.
But that vision was swiftly cut down on April 3 with the brand's partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light's loyal customers.
Kid Rock was among the first to criticize the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
(Excerpt) Read more at dailymail.co.uk ...
See the link in number 9 above.
lol CRYBABIES
Good, but she isn’t totally to blame. She wouldn’t have implemented her insane idea if she didn’t know that the top executives were on board with it. So they shouldn’t make her take all the blame.
IOW, the entire executive team needs to resign and get a job at Walmart.
I think Fylan Mulvaney is the perfect spokesperson for Bud Light. A clown whos not really a woman reps for a brew that’s not really a beer.
She’ll definitely get a promotion in some manner or form.
... and in a different career field as her marketing "acumen -- using a seriously mentally ill person to sell an alcoholic beverage -- didn't work out so well now, did it.
“ Oh I figure she will replace Whoopi on “The View””
I would love to see a morning show like The Spew with 5 trannies talking about the days events. Put the show up against The Spew.
This new guy looks like he’s really into himself. I’m sure he was involved in the Dylan Mulvaney disaster so nothing will change. They’ll come up with some manly man commercial that will be worse than the Prancer Clydesdale commercial.
Budweiser should partner up with Alcoholics Anonymous because they are doing more to stop alcohol sales tha prohibition ever did.
My God that is a hideous woman. Yeeeeeeesh!
You never know. There might be somewhere she’ll fit in
*** Budweiser should partner up with Alcoholics Anonymous because they are doing more to stop alcohol sales tha prohibition ever did.***
That’s funny.
They are probably going to keep things as quiet as possible with only some minor publicity statements hoping things will settle down until after the second quarter sales are published. That’s when we’ll see how how badly the sales are and the stock will really start to sink and announce major changes as they try to save their asses. Even the CIA guy is probably taking a look at his resume because AB is not an american company.
I’m actually thinking it’s going to translate to at least that in revenue. AB quarterly statement comes out in May and if this continues, it’s a revenue projection drop and a potential stock downgrade.
Everyone knows it’s not her fault. It’s Trump’s fault.
““Those ads were part of Heinerscheid’s vision to make the brand more female friendly - something she has described as a ‘passion point’.”
Heinerscheid has been replaced by the patriarchy.
Anheuser Busch is really shaking it up now!!
Update to this thread:
https://www.zerohedge.com/news/2023-05-03/how-save-bud-light
The gems are in the comments section.
“They have awakened a sleeping giant”....
All senior executives must be fired by the Board of Directors—with a public announcement about why they were fired—none of this “leave of absence” garbage.
“They were fired because they insulted our customers. That will not be tolerated by this organization because we value our customers.”
That still may not fix anything—but it is a necessary first step.
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