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Posted on 04/21/2023 11:24:55 PM PDT by Morgana
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image.
But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age.
DailyMail.com has approached Bud Light for comment.
Heinerscheid's team was responsible for Bud Light's widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and 'the Bud Light Carry' ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop.
Those ads were part of Heinerscheid's vision to make the brand more female friendly - something she has described as a 'passion point'.
But that vision was swiftly cut down on April 3 with the brand's partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light's loyal customers.
Kid Rock was among the first to criticize the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
(Excerpt) Read more at dailymail.co.uk ...
She now identifies as unemployed.
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Matt Walsh
@MattWalshBlog
The Bud Light executive who came up with the Dylan Mulvaney campaign is now gone from the company. I told you this boycott was working. We got actual results. A victory for Team Sanity.
“So when does she become an analyst for CNN? /s”
Never. She’s only destroying her company. To make it to CNN as an analyst, she needs to be destroying the country.
“They will be studying this for years to come. How to ruin a company in a few easy steps.”
...and the thing is, she DID NOT destroy the company, rather it was her management sticking with her FOR WEEKS that destroyed the company. The blowback was instant, the management should have understood what that meant.
Had they fired her within several days, and put out a statement that she didn’t represent AB values, she probably would have ended up HELPING the company.
Before Google memory holed it, there was an epic picture of a guy photobombing a womens protest at Augusta Golf Club with a “Male Me A sandwich” poster.
That about covers it in one sentence.
lol
I found it easily. You should have removed Google as a default search engine a long time ago.
Language warning.
https://1.bp.blogspot.com/_mjuWEw8LPBw/RzIyof7npiI/AAAAAAAAAVY/kRJwO0p9lx4/s1600/feminists.jpg
Well aren’t you something.
They’re also a WEF partner that has been pushing the jabs, “sustainability”, etc.. The CEO was a long-time CIA.
No, I just don’t use Google. Seriously, you shouldn’t either. They hate you.
I kicked them to the curb after the James Damore incident. They had come to suck as a search engine long before, is what I came to realize.
“Those ads were part of Heinerscheid’s vision to make the brand more female friendly - something she has described as a ‘passion point’.
But that vision was swiftly cut down on April 3 with the brand’s partnership with Dylan Mulvaney, “——-who ISN’T a woman and who is a PARODY of a woman besides. It doesn’t get more stupid than that.
She needs to be fired for this massively horrible financial decision that has essentially destroyed bud light. 100% on her.
The irony here is that this bitch can cause a company to lose BILLIONS in revenue and gets to go on vacation but if a server at a bar serving Bud Light has a $15 shortage in her register, she gets fired.
I really hope these woke elites know what they have coming to them in 2025.
GOOD!!!! Now let’s get a BIG FAT GROVELING APOLOGY, where you ADMIT YOU DID WRONG, and BEG FOR FORGIVENESS.
Then, maybe things can get back to normal.
Might be too late though, been loving my PBRs, and the current batch of cans actually has some cool art work, so I don’t know.
Drank pretty much nothing but Bud for over 40 years and very much resent having to not do that.
Maybe I’ll forgive you, and still not buy your product.
Time will tell, FOOLS!
Leave of absence? The whole F’n team that came up with the idea should be fired.
Leave of absence = continued employment
I don’t get it
All company top brass new and participated in the WOKE campaign to appease our government.
She is being not sacrificed in order to give Bud Light lovers something to tell their friends “They fired the VP” and continue to drink their flavored alcohol.
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