Posted on 04/21/2023 11:24:55 PM PDT by Morgana
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image.
But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age.
DailyMail.com has approached Bud Light for comment.
Heinerscheid's team was responsible for Bud Light's widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and 'the Bud Light Carry' ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop.
Those ads were part of Heinerscheid's vision to make the brand more female friendly - something she has described as a 'passion point'.
But that vision was swiftly cut down on April 3 with the brand's partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light's loyal customers.
Kid Rock was among the first to criticize the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
(Excerpt) Read more at dailymail.co.uk ...
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen....
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Well Todd, good luck trying to rejig that turd you’ve been handed.
So this is a boycott of Bud? Not for me....it’s a complete rejection of all things produced by AB...
I feel bad for her eyeliner.
In those pictures, is she saying WILLLLLBBBBBUUUURRRR!
A 2.7 on the 10-scale, skinny, no boobs ... has anyone checked that she isn’t a tranny?
The reporting has been that they have lost billions in market cap, not revenue. That refers to the hit the shareholders, not the company, have taken. I'm sure the company has taken a bit of a revenue hit also, though.
Sorry Alissa. I kinda think you deserve it.
Horsey faced
No Adam’s apple, but I bet she clops when she walks.
She’ll claim later the leave was due to death threats or some such nonsense.
She missed the great marketing point entirely.
American women are all about hydration. Hydration is absolutely necessary for a fashionable and healthy life.
Hydration is all about water.
Bud Lite is water.
More like she can become the new economics czar at the WH.
The "look" Dylan is trying to capture looks like that person should be endorsing Barbie and going to the white house so Joe can sniff its hair.
when are the shareholders gonna get involved and make management change? if they don’t complain loudly, things will remain the same, with only cosmetic changes like we’re seeing now with this ‘paid vacation’ punishment. they should fire ‘fang’ (look at them teeth!), and all those who approved this travesty. like when coke told their employees to act ‘less white’ i won’t ever buy their product again
Hurry and dump your AB stock.
Their stock sure isn’t reflecting any pain. I’ve been watching it since day 1 of this whole thing. No, they aren’t hurt by it. The exec will take her leave and return when things calm down here in a few weeks. Bud themselves are doing just fine, according to their stock. Blackrock and Soros propping it up? Perhaps, but the bottom line is anyone saying the boycott is hurting them isn’t paying attention.
That Dylan character offends me so much. When companies hire him, it really makes me wanna puke.
Moving people around makes no difference we know what you’re up to
I’m sure drag queen Andy Samberg will land on his big feet.
Same here, cuz no one has had Bud or Bud Light in years, but we have had their other products. No more.
*** they should fire ‘fang’ (look at them teeth!)***
I’m assuming you’re referring to Ms. Heinerscheid or whatever her name is.
If you want to see fangs, you should see the new guy, Todd Allen. He looks like a pansy too.
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