[Leep]

Any relation to Rudolph.
I haven’t watched SNL since the 80s..and even then not much.

[Delta 21]

My candy doesnt need a gender!

[God luvs America]

Who is Maya Rudolph?? Other than she looks like someone who’s eats way to much candy.

[Fester Chugabrew]

California Raisins - 1
M&Ms - 0

[9YearLurker]

Cricket flour and circuses.

[chrisser]

I have a crazy feeling this marketing strategy is going to go down in flames somehow.

[moovova]

Per yahoo...

“Amy Poehler and Maya Rudolph hosted a “grassroots” fundraiser on Monday, along with Kamala Harris and Hillary Clinton, that raised more than $6 million for the Democratic ticket.”

Maya is a filthy democrat/liberal.

[Robert DeLong]

Do you usually replace beloved characters? /sarcasm

[spincaster]

She is promoting the new VAX candies for M&M.

[Cletus.D.Yokel]

First in with TOGTFO.

[sten]

just stupid

[Aevery_Freeman]

I was an M&M addict until the "Candy Color Revolution".

Haven't had a single one since they became woke.

[Rummyfan]

I have never understood Rudolph's appeal. She's not funny and she ain't exactly easy on the eyes either. Big mistake by M&Ms.

The Babylon Bee mocks M&MS and the trans movement

[lgjhn23]

They took a highly-successful innocent ad meme, woke it and are now suffering the blowback from it. Go woke, go broke....some people just NEVER learn.
They could have just left well enough alone; kept it simple, kept it innocent, kept it neutral, kept it geared just towards the candy and the People would have been fine with that. M&Ms is M^Ms.
But no...had to go with all that “woke” BS....whadda bunch of dumbazzes.

[bantam]

Hope M&M’s tank!
Stupid move!

[Natty Bumppo@frontier.net]

You have an iconic brand represented by animated characters that previously were viewed positively by most and negatively by extremely few. You own the rights to them and they effectively work 24/7 around the globe for you for free.

You then have your animated characters engage in polarizing topics that have nothing to do with your brand, and the all too predictable backlash seriously harms their effectiveness in selling your product.

So, you hire an expensive media personality who increases your marketing costs and complexity while further fracturing your addressable market.

Don’t they teach Marketing 101 in business schools anymore?

I prefer the discipline of knowledge to the anarchy of ignorance. - David Ogilvy, father of modern advertising.

The customer isn’t a moron, she is your wife. - David Ogilvy, father of modern advertising.

[muir_redwoods]

Who?

[dfwgator]

Where's Upgrayedd?

[sjmjax]

Sounds to me that MSN was taken in by a Babylon Bee sting.

[Pythion.net]

They obviously had to go woke because there were too many white M&Ms in the bags.

WAIT WHAT? There weren't any white M&Ms in the bag you say?

But...but...but...I don't get it then...