[Natty Bumppo@frontier.net]

You have an iconic brand represented by animated characters that previously were viewed positively by most and negatively by extremely few. You own the rights to them and they effectively work 24/7 around the globe for you for free.

You then have your animated characters engage in polarizing topics that have nothing to do with your brand, and the all too predictable backlash seriously harms their effectiveness in selling your product.

So, you hire an expensive media personality who increases your marketing costs and complexity while further fracturing your addressable market.

Don’t they teach Marketing 101 in business schools anymore?

I prefer the discipline of knowledge to the anarchy of ignorance. - David Ogilvy, father of modern advertising.

The customer isn’t a moron, she is your wife. - David Ogilvy, father of modern advertising.

[TomGuy]

Don’t they teach Marketing 101 in business schools anymore?

Marketing departments have been infiltrated with woke-pushers. They are more concerned with social messaging than in profit making.

Maybe, when the stock values dip low enough, board rooms will wake up and clean house. Until then, look for more wokeness.

[Pennsyltucky Boy]

Bingo.