Don’t they teach Marketing 101 in business schools anymore?
So true. Wokester marketing whiz kids killed or fatally damaged a more than 10 year product promotional campaign with woke diversity bullshit and have wasted probably the tens of millions spent on developing M&M product ID. They discovered too late that M&M customers hated having this new sex diversity crap pushed at them and would become uncomfortable with buying the product. They are now attempting to pull the campaign out of the ditch by using this Rudolph person. It remains to be seen if the animated candy characters are totally gone or if they plan to use Maya Rudolph as a racially diverse Snow White leader of the seven M&M dwarves.
As anyone who has been successful in business knows, it is brutally difficult to build, maintain, and grow, a customer base, revenue stream, and (meager) profits.
Which is why if it ain’t broke, don’t try and fix it. Focus your energies on the problems that actually need solving.
The MBA Programs of today must offer a mandatory first year course on “How to Create Problems Where None Have Ever Existed.”