M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph

MSN ^ | January 23, 2023 | Ethan Alter

[Red Badger]

Looks like America's ongoing candy wars may have claimed more victims. In a surprise move, M&M's announced on Twitter Monday that its multi-colored cast of candy spokespeople will be headed into indefinite retirement effective immediately. Their replacement? Saturday Night Live favorite Maya Rudolph.

[Vaquero]

The hooker and First Lady in Idiocracy. She didn’t say “Welcome to Costco…. I love you”

[Vaquero]

Yeah…. Not fetching.

[Robert DeLong]

Are you saying they don't like broke, but they are going broke because of beloved characters?

I'm so confused here!!!

[Red Badger]

There were 'complaints' that the characters were stereotypical portrayals of women and gays..............

[FamiliarFace]

“true story” LOL

I’m certain that Big Brother knows who we are in real life, but sometimes I want to have a place to talk/vent/whatever where I don’t explicitly give them permission to find me, like you do on FB.

[EEGator]

I thought you’d enjoy the Bidenism.

Same thing for me. You can’t vent the truth on social media unless you’re a billionaire, don’t care, or are liberal.

[spincaster]

She is promoting the new VAX candies for M&M.

[Robert DeLong]

Well beloved characters do not receive complaints do they?

How Bizarre

[Cletus.D.Yokel]

First in with TOGTFO.

[sten]

just stupid

[FamiliarFace]

The crazy thing to me is their marketing with those characters must not work, at least for me. I don’t know which color is which character or anything. I’ve never paid attention to them. But darn those candies are addictive.

[Aevery_Freeman]

I was an M&M addict until the "Candy Color Revolution".

Haven't had a single one since they became woke.

[butlerweave]

Who is Maya Rudolph??

From a cooking show and she’s very annoying

[Rummyfan]

I have never understood Rudolph's appeal. She's not funny and she ain't exactly easy on the eyes either. Big mistake by M&Ms.

The Babylon Bee mocks M&MS and the trans movement

[lgjhn23]

They took a highly-successful innocent ad meme, woke it and are now suffering the blowback from it. Go woke, go broke....some people just NEVER learn.
They could have just left well enough alone; kept it simple, kept it innocent, kept it neutral, kept it geared just towards the candy and the People would have been fine with that. M&Ms is M^Ms.
But no...had to go with all that “woke” BS....whadda bunch of dumbazzes.

[bantam]

Hope M&M’s tank!
Stupid move!

[Natty Bumppo@frontier.net]

You have an iconic brand represented by animated characters that previously were viewed positively by most and negatively by extremely few. You own the rights to them and they effectively work 24/7 around the globe for you for free.

You then have your animated characters engage in polarizing topics that have nothing to do with your brand, and the all too predictable backlash seriously harms their effectiveness in selling your product.

So, you hire an expensive media personality who increases your marketing costs and complexity while further fracturing your addressable market.

Don’t they teach Marketing 101 in business schools anymore?

I prefer the discipline of knowledge to the anarchy of ignorance. - David Ogilvy, father of modern advertising.

The customer isn’t a moron, she is your wife. - David Ogilvy, father of modern advertising.

[muir_redwoods]

Who?

[dfwgator]

Where's Upgrayedd?

[FamiliarFace]

Cooking show host, sort of. She’s there for the entertainment factor, not for her cooking skills. She used to be on Saturday night live.