Posted on 07/25/2022 8:17:21 AM PDT by Red Badger
Everything’s getting more expensive.
But have you noticed? Everything’s getting smaller, too.
Cereal boxes, soup cans, paper towels, you name it, are all shrinking in a phenomenon known as “shrinkflation.” Manufacturers figure consumers will notice higher prices, but who can tell when a box of Wheat Thins goes from 10 ounces to 8.5 ounces?
Now, shrinkflation has hit your favorite burgers and pizzas.
“For the first time ever consumers are mentioning ‘shrinkflation’ in Yelp reviews,” the website said in a release, citing new data. “In Q2 2022, consumers are talking about shrinkflation-related experiences most commonly at restaurants serving more affordable offerings like hot dogs, hamburgers, pizza, followed by seafood restaurants, Italian food, and Chinese food.”
“In Q2, consumers experienced inflation the most at more casual restaurants and food businesses, with inflation mentions in reviews up 38% and 36%, respectively, compared to Q2 2021. Notable category increases include chicken shops (up 82%), TexMex (up 68%), fruit and vegetable markets (up 66%), Caribbean restaurants (up 65%), poke (64%), soul food (up 57%), Hawaiian restaurants (up 57%) and convenience stores (up 55%),” Yelp found.
“Consumers are also experiencing high inflation at arts and entertainment businesses (up 33%), particularly at festivals and street fairs (up 164%), stadiums and arenas (up 43%), arcades (31%) and movie theaters (31%). Nightlife businesses (up 30%), event services (up 22%), and hotels and travel businesses (up 20%) follow as the most inflationary categories based on Yelp reviews,” the release said.
Other brands that are deploying shrinkflation include Charmin, Bounty, and Gatorade, the Daily Mail reported earlier this month. And Honey Bunches of Oats dropped its 14.5-ounce to 12 ounces, a reduction of roughly 17%, the U.K. paper said.
Angel Soft toilet paper has also reduced its size from 425 sheets per roll to 320, while Bounty paper towels have cut their rolls from 165 sheets per roll to 147 late last year. Gatorade also cut its bottle size from 32 ounces to 28 ounces.
Some companies claim that while they’ve reduced the amount of product, buyers are still getting the same bang for their buck.
For instance, Folger’s coffee dropped one canister’s size from 51 ounces to 43.5 ounces. But the company said a more efficient bean pressing technology would allow the lowered amount to produce the same number of cups of coffee.
“We have employed a new, roasting technology that makes the most out of every bean — resulting in lighter-weight coffee grounds that deliver the same taste you love across the same number of brewed cups,” the company wrote on Twitter. “Through the use of this new roasting process, we’re able to get more coffee flavor from each bean while providing the same amount of coffee servings.”
“The total weight of our coffee products will be reduced, but the amount of coffee you receive, by way of total servings, will remain the exact same. Hope this clears up any confusion,” the company continued.
Me too. I remember what a Baker's dozen is and when you used to get it many times.
I remember selling bags of peaches from our orchard in the Summer to folks in the neighborhood to make some extra cash. 50¢ for a Baker's dozen. Peaches the size of grapefruit.
I used to drink Gatorade but found Biolyte.
After getting used to biolyte’s kind of tart taste initially, I won’t touch a Gatorade.
I’ve noticed this happening for quite some time. Even Coca Cola bottles and cans shrinking. Along with Campbell’s Soup and many other items. Bars of soap.
And to think this all has come to pass in two years.
I recently experienced similar with my preferred store brand of coffee.
For years, I bought it in a 34-oz can. In late April, that size had been replaced with a 24-oz can — at a few cents high price.
The 34-oz price was $0.23 cents per ounce.
The 24 oz price was $0.33 cents per ounce. About a 50% price increase.
I’ve noticed that those shelf stickers that have the price per ounce or whatever measure is used, do not always have the same valuations.
Like some will say ‘per ounce’ and some will even say ‘per can’ or ‘per each’ so comparisons are nigh impossible.....................
A pound of bacon is no longer 16oz, it's 12oz, and costs MORE too.
The shrinkflation is insane. Spend a ton more, get a lot less.
Fifth Pounder
Not the same ring and it sounds like someone pounding down a 5th of liquor. I'm thinking BK will go with it.
Parrots can live 75+ years, so those trees will eventually come in handy
For their next owner
My favorite dollar burrito at Walmart costs 1.27 now... aye corumba
Chicken livers are up .50 cents a lb for 1.89. Chicken livers white rice and gravy and I’m happy.
My sardines have gone up exponentially. And a can of sockeye is crazy high. I need to do more fishing.
On top of it all, at restaurants that use the signing pads to check out, they have the gratuity selection set at 25% (rather than 15 or 20) and at AFTER tax amounts. During lock downs, I tipped hugely as I was genuinely both grateful and sympathetic, but I resent this new trend going on right now.
not around here! still too much cheese on my pizza. “)
and leave.the.fries.alone.
I personally noticed the change in size after I turned 70.
Your pants are just more baggy......................
If it is sold by weight then there is a price per ounce. Even a product that is marketed by quantity, eggs, e.g., has a price per ounce. No need to compare in that manner for like sized beverages etc, of course.
Pro tip: Weigh ice cream and only buy vanilla. No pre mix-ins or syrups.
No, thanks!! 🤮
Gatorade is a bit sweet. I should try that stuff as i’ve been searching for an alternative to Gatorade but haven’t found one.
“New roasting technology”
Uh-huh. Coffee sellers have been shrinkflating for decades now.
Anybody who has been paying attention (usually people who pay with their own money) has seen smaller containers, deceptive packaging, inferior ersatz substitute ingredients in everything for decades now as well. The article suggests that this is a recent phenomenon. Hardly:
The Pizzas have been getting smaller and smaller for quite some time now. I remember Shakey’s parlors back n the day, now they had a LARGE pizza, as God intended.
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