Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Why We’re Now Paying More For Generic Groceries
moneyland.time.com ^ | 2-2-12 | Martha C. White

Posted on 02/09/2012 8:52:15 PM PST by rawhide

When the economy hit the skids a few years ago, we responded with tactics that have gotten us through previous recessions: We stopped eating out and traveling as much, curbed our discretionary spending and chose generic items for basics like groceries.

But then something strange happened: We began to prefer many of those store brands. Increasingly, we’re willing to pay even more for them.

What’s going on here? According to the Wall Street Journal, stores have raised the prices of private-label nonperishable food by 5.3%, compared to a 1.9% increase for goods made by national brands. Store-brand versions of perishable goods rose in price by 12%, compared to 8% for name brands. Although generics still cost an average of 29% less than name brands, stores are closing that gap quickly.

The Journal says the number of exceptions to this rule — instances where store brands cost more than name brands — are growing.

A big part of the reason we like store brands more now and in some cases even prefer them over big national brands is that retailers have expended considerable effort branding their own lines of goods. Instead of a no-frills, drab label with only the bare minimum of information printed on it, brands like Target’s Archer Farms line of snack foods, beverages and other items have their own colorful logos and distinctive branding.

The article singles out Archer Farms as one example of a private-label brand that has done a particularly good job creating an upscale generic image and raising prices accordingly. For instance, its roasted almonds cost a penny more per ounce than the same product made by Planters.

This trend may spell trouble for big manufacturers of name-brand groceries, if consumers have grown used to and developed loyalty toward store brands.

(Excerpt) Read more at moneyland.time.com ...


TOPICS: Business/Economy; Food
KEYWORDS: buyerbeware; food; generic; groceries; inflation; recession; shopping; storebrands; supermarkets
Navigation: use the links below to view more comments.
first 1-2021-29 next last
I agree. Target's Archer Farms store brand is much, much better than Planters. It is worth it.
1 posted on 02/09/2012 8:52:21 PM PST by rawhide
[ Post Reply | Private Reply | View Replies]

To: rawhide

inflation and the high cost of government

oh wait, food doesn’t count in inflation rates....


2 posted on 02/09/2012 9:01:28 PM PST by GeronL (The Right to Life came before the Right to Pursue Happiness)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rawhide

I really haven’t noticed the problem that is being described. What I have noticed, however, is the widespread practice of overcharging for the larger ECONOMY sizes of very many products on a per unit basis (per ounce, etc.) Palmolive liquid detergent, for example is almost always cheaper per ounce for 16 oz. that it is for any other larger size, 24 or 48 oz sizes, until you get way up to 64 oz. . The practice seems especially evil, considering the fact that it is likely to penalize the aged, or less educated, or English “challenged”. And to make matters deliberately more confusing, the stores that mark their shelves with Per Unit pricing will very often use different units, such as Tide detergent in one size labelled as .xx per oz for one size, and the next larger size listed as .xx per LOAD. All stores do this.


3 posted on 02/09/2012 9:26:06 PM PST by matthew fuller (Obama has definitely earned a second term- 99 years in Leavenworth USP.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rawhide

Publix Heavy Cream (purple aerosol can) is much better then ReddiWhip.


4 posted on 02/09/2012 9:26:28 PM PST by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: matthew fuller

That is why I go to Costco and decant into smaller containers for everyday use. My hands are small and I have joint problems, so hefting large containers is very difficult. But decanting into smaller containers works for me.


5 posted on 02/09/2012 9:29:20 PM PST by SatinDoll (NO FOREIGN NATIONALS AS OUR U.S.A. PRESIDENT)
[ Post Reply | Private Reply | To 3 | View Replies]

To: rawhide

I’m finding that the store brands cost almost the same as national brands here in Pa. If the national brand is on sale, it’s usually a better buy than the store brand.

I think the reason store brands are picking up in sales is because people don’t bother looking at the prices (if you can find them) and assume the store brand is cheaper.


6 posted on 02/09/2012 9:31:28 PM PST by katnip
[ Post Reply | Private Reply | To 1 | View Replies]

To: matthew fuller

I have noticed what you posted. Makes it a little difficult to make an informed decision.


7 posted on 02/09/2012 9:34:15 PM PST by rawhide
[ Post Reply | Private Reply | To 3 | View Replies]

To: SatinDoll

There is a Costco in the Austin area, but I go to Sam’s Club, and I don’t feel like paying two yearly fees to shop at their stores.


8 posted on 02/09/2012 9:37:56 PM PST by matthew fuller (Obama has definitely earned a second term- 99 years in Leavenworth USP.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: rawhide

The discount grocery stores that sell mostly their own brands like Sav-A-Lot and Aldi are doing great, and the fastest growing retail segment is the “dollar store”. Research says there is market demand and enough under-served areas in the US to support another 15,000 “dollar stores”.


9 posted on 02/09/2012 9:42:09 PM PST by bigbob
[ Post Reply | Private Reply | To 1 | View Replies]

To: rawhide

Generally, when the demand goes up so does the price.


10 posted on 02/09/2012 9:43:39 PM PST by oyez
[ Post Reply | Private Reply | To 1 | View Replies]

To: matthew fuller
And to make matters deliberately more confusing, the stores that mark their shelves with Per Unit pricing will very often use different units, such as Tide detergent in one size labelled as .xx per oz for one size, and the next larger size listed as .xx per LOAD. All stores do this.

Good point. I've seen this too. I'm going to start carrying my calculator around. Sometimes it's cheaper to buy the bigger item, sometimes not.

11 posted on 02/09/2012 9:47:56 PM PST by beaversmom
[ Post Reply | Private Reply | To 3 | View Replies]

To: I still care

I got the Great Value mayo at Wal-Mart one time. That stuff was nasty.


12 posted on 02/09/2012 9:49:34 PM PST by beaversmom
[ Post Reply | Private Reply | To 4 | View Replies]

To: matthew fuller

There are no Sam’s Clubs here that I know of in southwest Washington state. I refuse to go into Wal-Mart with all the prostitutes hanging around the parking lot. (My nephew’s girl friend works there as a cashier, and hates it).

As for Costco, it is a 110 mile round trip for us. We go 4 times a year and save lots of money buying large quantities of detergent, dog and cat food, batteries, beans, rice, etc.


13 posted on 02/09/2012 9:58:58 PM PST by SatinDoll (NO FOREIGN NATIONALS AS OUR U.S.A. PRESIDENT)
[ Post Reply | Private Reply | To 8 | View Replies]

To: matthew fuller

It is hard to know the true value of the different sizes when the stores play tricks with their pricing schemes. The may tell you the price per oz of a product for the smaller package, then tell you the price per lb of the larger package. Which is the better value? Just happened to me last night.


14 posted on 02/09/2012 10:00:59 PM PST by rawhide
[ Post Reply | Private Reply | To 3 | View Replies]

To: beaversmom
I got the Great Value mayo at Wal-Mart one time. That stuff was nasty.

I probably wouldn't buy their mayo but I've never found any problem with Great Value. I buy items that are hard to mess up like dried fruit, beans etc. Their mozzarella cheese is very good.

15 posted on 02/09/2012 11:01:17 PM PST by vrwc54
[ Post Reply | Private Reply | To 12 | View Replies]

To: vrwc54

I’ve tried other GV products and not had a problem, but never their mayo again. My husband really likes the GV yogurt.


16 posted on 02/09/2012 11:03:46 PM PST by beaversmom
[ Post Reply | Private Reply | To 15 | View Replies]

To: rawhide
I just buy whatever is cheapest don't care about brands. I also maintain a comparison list for the stores in my area. Whenever there is a really good sale I stock up enough for several months. I have noticed that my local grocery stores often have better deals now than Walmart.

Walmart is especially bad about having larger sizes be more expensive than smaller sizes, but almost all of the others have at least some instances of this.

One thing I hate is the incredible shrinking packages and steady prices. So far I've managed to keep within my budget with sales and cheaper meals like beans and rice instead of meat and roasts instead of steaks etc.

I also grow my own produce in the summer, and some in the winter, like spinach, greens and herbs, that helps with the cost too. I mainly started it to avoid pesticides etc.

I managed to get about a year's worth of peanut butter before the price doubled. Bought about 2 years worth of coffee in 2009, that price has now doubled, still have 6 months in stock, and have been picking up a can here and there whenever there is a really good sale.

17 posted on 02/09/2012 11:36:57 PM PST by greeneyes (Moderation in defense of your country is NO virtue. Let Freedom Ring.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: greeneyes
I used to do most of my shopping at WalMart years ago, but for the past 4 or 5 years, it has been most always my local Kroger. As a whole, their prices are cheaper than WalMart. They have great sales/mark-downs. They also have a hugh selection/variety of products, which cannot be said of WalMart.

I cannot remember the last time I bought any grocery items at WalMart. WalMart has lost their way years ago, and then they lost me. And I am not going back.

18 posted on 02/10/2012 12:08:27 AM PST by rawhide
[ Post Reply | Private Reply | To 17 | View Replies]

To: rawhide
Well we are tiny town, and our Super Walmart is the smallest model they have. Still it does have a lot of things the others don't.

So I have a few things I get there on a regular basis, but mostly I go to Save A Lot or Country Mart. I also try to buy made in USA, and that is easier to do at Country Mart. Plus their distribution is out of KC Missouri not Arkansas. Since I am in Mo that is a big deal for me too.LOL.

19 posted on 02/10/2012 12:30:40 AM PST by greeneyes (Moderation in defense of your country is NO virtue. Let Freedom Ring.)
[ Post Reply | Private Reply | To 18 | View Replies]

To: rawhide
Well we are tiny town, and our Super Walmart is the smallest model they have. Still it does have a lot of things the others don't.

So I have a few things I get there on a regular basis, but mostly I go to Save A Lot or Country Mart. I also try to buy made in USA, and that is easier to do at Country Mart. Plus their distribution is out of KC Missouri not Arkansas. Since I am in Mo that is a big deal for me too.LOL.

20 posted on 02/10/2012 12:30:59 AM PST by greeneyes (Moderation in defense of your country is NO virtue. Let Freedom Ring.)
[ Post Reply | Private Reply | To 18 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-29 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson