Posted on 08/22/2025 7:38:02 AM PDT by DallasBiff
On Wednesday, popular US food and gift chain Cracker Barrel announced that they are changing its logo after 48 years, as part of a rebranding effort. The decision to scrap the iconic logo led to backlash on social media. But this is not the first time a popular brand faced backlash for rebranding
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When our unit returned to the States and met all the families welcoming us home, we introduced each other to our parents. His parents didn't know that I was white, and my parents didn't know that he was black, because it just didn't matter
That's why I have a pretty visceral reaction to racists, and I don't really care what color those racists are. Because those are the people who think that the skin color of my friend and I should have mattered.
I deeply despise all those people.
Maybe not a mental imbalance. But certainly something very odd about our culture. That we’re so deeply attached to the most superficial aspect of a faceless legal fiction is quit interesting. It shows we pretty heavily define ourselves by what we consume. And I’m not immune from that, while I don’t care about the logos I still have other parts of the attachment. Like I do definitely have part of myself that I define by not eating anything from Kraft, cause their products suck. Sargento, Boars Head, Tilamook, that’s what’s in my fridge. But these freakouts are a view into an odd aspect of our society, and how much advertising actually works.
I believe you are vastly over-thinking this.
Brands like Aunt Jemima and Cracker Barrel become ‘stories’ within the culture. People like stories, in any form; and become attached to them.
Stories... That’s an interesting way of thinking about it. Makes these changes kind of like when a movie based on a book you like drops a plotline... Huh. That actually makes a lot of sense.
I’ve never been to a Cracker Barrel; there just isn’t one near my stomping grounds.
But If I saw the old logo as I drove by, I’d be intrigued to stop and check out the restaurant. The new log doesn’t arouse any feeling at all, and I’d just pass on.
But in CB's case, it's not just the logo.
They're changing the entire look of the restaurants. And they’re changing the menu, using input from ‘regular customers and people who’ve never eaten at Cracker Barrel’.
And they now have a Gay Pride Rocking Chair month.
Maybe this is why their stock value has dropped $200 million in the last few days.
This is what happens when a young female CEO takes over and wants to make her mark. Think Bud Light.
We sure stopped buying Land-o-Lakes.
And I read she was the first millionaire black female because of her endorsement.
That’s the revised, young Aunt Jemima. When I was a kid they portrayed a middle-aged black woman as Aunt Jemima.
As a person with Native American Hretage, I am particularly annoyed by what Land O Lakes Butter Did.
They Kept the Land
They kept the lakes
They got rid of the Indian.
I haven’t bought anything made by Land O’ Lakes since that happened.
Well at least they got rid of a white guy in a logo instead of a black person or a native American.
Me neither.
It just bothers me, because the Indian Maiden was Lovely, Innocent, and Friendly-looking. How could she possibly be “offensive”.
:)
Indeed, she was also fun-loving and had a sense of humor.
I miss her... every time I buy butter. :)
Getting rid of Grandpa makes a lot of sense to marketeers these days - old, white, male, and the guy was probably heterosexual as well. That might not be the message the CEO intended but it’s the one that’s coming across, and I don’t think it’s necessarily paranoia to see it that way because there’s so much of it about.
NO-—THEY ARE REMODELING ALL THE LOCATIONS TO THE TI+UNW OF OVER $700 MILLION...OVER $1 Million per store.
REMOVING the “OLD TIME STORE” ITEMS FROM THE WALLS, ETC. CHANGING THE MENU....
I DO NOT LIKE THIS CHANGE AT ALL.
THIS NEW FEMALE CEO NEEDS TO BE FIRED,IMO
SAME HERE
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