Click here: to donate by Credit Card
Or here: to donate by PayPal
Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794
Thank you very much and God bless you.
Posted on 08/02/2025 6:07:47 AM PDT by Libloather
The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company.
Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing."
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as "create exuberant," "live vivid," "delete ordinary" and "break moulds."
The ad did not feature a car throughout its entire 30-second run.
The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.
Shortly after the ad premiered, X users piled onto the company for releasing what they called a "Bud Light 2.0" campaign by appearing to focus on wokeness and modernism over selling cars.
"This just made me want to sell my Jaguar and I don’t even own a Jaguar," conservative corporate activist Robby Starbuck joked.
Columnist Jon Gabriel wrote, "This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0."
(Excerpt) Read more at foxbusiness.com ...
|
|
Click here: to donate by Credit Card Or here: to donate by PayPal Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794 Thank you very much and God bless you. |
lol...there’s ‘what were you thinking?’, and there’s ‘wtf were you thinking??!!’
It wasn’t just the woke advertising, the unveiled vehicle was unpractical and appealed to almost nobody.
This idiot may have killed the entire brand, it’s far worse than ‘Bud Light 2.0’.
A remake of the original Star Wars cantina scene. Freaks.
I have never, ever seen worse. Ugly; offensive. A grotesquerie.
His husband was deeply troubled.
worse than pink batmobiles is that the fact that jaguar announced they were going all EV and halted manufacture of their ICE models BEFORE they had any new EVs ready to sell!
Eyes that say nothing, but say it very aggressively.
That IS the real tragedy here!
CEOs who drive their companies into the dirt need to have all their remuneration clawed back, and be given 40 lashes on the way out. Eg Boeing, for one!
When you let perverts out of the closet they completely lose perspective on what is “acceptable “. What this guy did was so bizarre it seemed unbelievable.
When you let perverts out of the closet they completely lose perspective on what is “acceptable “. What this guy did was so bizarre it seemed unbelievable.
There has to be a story behind the afro’s missing quadrant.
That anyone would produce and then air this, thinking it in any way a good idea, is unsettling. It reveals a truth that I, for one, would rather not face: There are alot more outright lunatics in positions of power than I’d like to imagine. Disturbing, unstable imagery selected precisely because it is disturbing and unstable. Here again is a clear example of demonic forces in our world.
I’m speculating….
Someone in advertising said “ let’s add small quirks in each character. Once the ad becomes a sensation and the public scrutinizes each model, they’ll ask about the missing quarter of the hair. Then we can run a whole added subcampaign.”
Those are homely people. There has never been a Jag that would turn my head. Now, Austin-Healey. Oh yeah.
On second thought, Jag CEO left a turd on the hood and tried to tell everyone it was a hood ornament. Didn’t pass the smell test.
IIRC that ad campaign was done that way for the practical reason that the car design was not complete but they wanted to build the mystery buzz by starting an ad campaign anyway.
And now we dance……..👯♀️👯♂️👯🕺💃🩰
A couple of neighbors in my hick town have the Grenadier. Cool looking off-roader but how confident can one be with British vehicles?
How's the pink Batmobile doing?
I agree. If an ad agency were told, “as an experiment”, devise the weirdest, most off-putting ad possible for our product, I don’t know how they could have succeeded any more than this.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.