Jaguar sales in Europe plummet 97.5 percent amid controversial lifestyle-focused rebrand

The Express Tribune ^ | 7/1/25 | none listed

[vis a vis]

Jaguar’s European sales collapsed by 97.5% in April 2025, registering just 49 vehicles, according to data from the European Automobile Manufacturers’ Association (AECA). That’s a steep drop from 1,961 units sold in the same month last year. Year-to-date sales from January to April were down 75.1%, totaling only 2,665 units. Globally, Jaguar sold just 26,862 vehicles in FY24/25 — an 85% drop compared to 2018.

[RitchieAprile]

From back when airplanes had 3 wings..

[waterhill]

Yeah. That was the weirdest album ever.

[Enterprise]

"They tried to market Jaguars to people who were much more inclined to want to drive Probes."

They successfully reached people who want to be probed.

[linMcHlp]

bttt

[alexander_busek]

Harkonnen?

"The spice must flow!"

Regards,

[FLT-bird]

When this is your head of marketing

And he starts off the annual presentation with "as a gay man......." That should be all the CEO needs to hear to fire him on the spot. Nobody gives the slightest damn what YOU personally do in the bedroom. We employ you to SELL CARS. Anything you do that does not further the mission of SELLING CARS is not your job and does not advance our interests.

[Beowulf9]

Well that is a very cool picture!

Your uncle was a very interesting guy. Sorry about the jag :(

[Sirius Lee]

Unreliable, hard to fix, but one of the best looking machines evah!

I like my roadsters overheated and by the side of the road!

[Sirius Lee]

When it comes to cars, nothing rivals the excellence of German engineering

Japanese engineering does.

[rlmorel]

Every family tree has interesting branches, and he and his brother were one of ours!

[Sgt_Schultze]

New Coke for cars

[Disambiguator]

Is Jaguar going to take a page from the Democrat playbook and blame consumers for not recognizing how awesome the new Jaguar cars are?

[catnipman]

when i was in undergrad school at VaTech, old VWs were very popular for that reason ... old Toyota 4-wheelers were a runner-up, and finally, there was a small group that were into old Citroens that had the all-wheel independent hydraulic suspension ... all of the above could be found in various states of “repair” in the yards of houses available for lease to students ...

[1Old Pro]

The campaign emphasized abstract slogans like “Copy Nothing” and leaned into identity marketing, drawing criticism for sidelining the very design and performance elements that once defined the brand.

Go woke, go broke.

[ABN 505]

The English made great motorcycles but cars.... although I had a Cortina back in the 70’s and it was a very fine machine.

[1Old Pro]

German cars had a great reputation for well designed cars. Had.

I have personally witnessed the decline in quality and innovation in the BMW E90 generation over the past 30 years. It was ALWAYS on Car and Drivers Top Ten list, until recently.

[central_va]

49? That many?

[central_va]

Never try to it into Subaru’s market.

[central_va]

Japanese engineering; From the people that brought you Pearl Harbor!

[newfreep]

When it comes to cars, nothing rivals the excellence of German engineering
Japanese engineering does.

Not only does Japan (Lexus/Toyota) surpass German (MB/BMW/Audi) designs in engineering but also in quality holding the top 2 spots.

btw, Mazda is #3