We grow geraniums on our porch!................
Posted on 04/28/2023 5:27:44 AM PDT by Libloather
Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned.
The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post.
After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses.
After beer sales plummeted, Anheuser-Busch distributors feared for their livelihoods and job security.
According to Benj Steinman, editor of Beer Marketer's Insights, Bud Light's parent company vowed to make up for economic losses.
In a closed-door meeting on Monday, Anheuser-Busch executives told distributors from across the country that they planned to "spend heavily on the brand after spending fell off a cliff last year," Steinman told the Post.
Steinman stated that the new marketing efforts would be rolled out as early as this week.
In a report to clients in regard to the meeting, Steinman said that Anheuser-Busch "did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft."
As Bud Light's parent company worked overtime to repair its public image - and relationship with partners impacted by drop in sales - Anheuser-Busch also hosted private Zoom meetings with distributors nationwide.
(Excerpt) Read more at radaronline.com ...
“... the CEO saying, “We made a mistake, and we apologize. We catered to a movement that is ultimately destructive to the fabric of traditional American culture, and our customers spoke out. Traditional values made America a great country, and traditional America made AB a once great company. AB rejects our former efforts to support and endorse the LGBTQ lifestyle and have severed all ties with Dylan Mulvaney. AB will immediately cease any donations we have previously made to groups supporting deviant lifestyles.” (Video then switches to a Clydesdale stomping a rainbow flag in the dirt) and then fade out...”
That’s pretty good so don’t just be a keyboard warrior, post it on their web site comments if it is still up and running. I may steal it and put it in a letter to the AB BoD.
Free the Clydesdales!
Dylan Mulvaney aside, they could put the founding fathers on every can and drop a case off at my front door with Ann-Margret in her prime (i’m old, sue me) there to pour me a frosty glass whenever I wanted, and I still wouldn’t drink it. Its awful.
(Okay, if they threw in the Ann-Margret in her prime thing i’d at least consider it)
If the company is really truthful and serious about recovering from this (and I doubt they are), they would fire all the HR people and hiring bosses who signed off on hiring these people in the first place. And make it public that they were fired, along with the reason for the firing.
Bud is the Dixie Chicks of the beer industry. You don’t insult your customer base with Wokism. Just ask the Dixie Chicks.
Yes, Bud light sucks, as does Miller Lite, Rolling Rock Light, Corona Light, Coors light, Michelob Ultra and every other low calorie beer made in the US & Canada.
The only light beers that are any good are Mich Light, SOL, and one or two others. I always though Mich light tasted better than the original Michelob. We all know it is a crap beer in comparison to hundreds of other choices in beer or Ale.
The fact is up until a month ago Bud Light was the number one volume selling beer in the world. Its competition was not Sam Adams lager or Guinness. Its biggest competitor was Miller Lite. Less filling/tastes great, etc. The people that drank it did because a draft at happy hour even in higher end gin mills was the CHEAPEST DRAFT on tap. $3-4/pint. Instead of $6-9 for other draft beers. These are people that did not drink just one or two Bud Light drafts. They drank 4-6 or more. I know one. He is an alcoholic.
Their other target market was young college age males and females. Again, people who drink to get DRUNK. It was also a very blue collar beer choice. So, their marketing campaign with a tranny was just incredibly STUPID. Which is why their sales tanked and the VP in charge was fired.
Now, after paying the price for a stupid marketing choice they are trying to SAVE the BRAND. They are going to spend millions trying to get back to where they were a month ago.
When their biggest concern was trying to get people to drink their crappy beer instead of Miller or Coors crappy beer. So, good luck ABV. You are going to need it.
Bud and Fox have devolved into the stupidest marketeers in recent history to the point that Nike is no longer the marketing Fredo of the three corporate brothers
With Mulvaney out there flapping it’s gums you should save your money ,LOL
Dump Bud Lite and come up with an entirely new beer that isn’t swill and donate a portion of the sales to help US military veterans
Spending money to market woke piss water … I hope people never go back and the message becomes clear to all of corporate America: stay the eff out politics.
Throwing good money after bad money. They need to APOLOGIZE and ADMIT they screwed up. Anything less is wasting time, energy and money.
Remember the Spuds MacKenzie bull terrier with chicks swarming all over this Bud Light party animal?
Well, it turns out Spuds was the first transgender AB mascot...ALL the dogs used were females.
That’s like 2% milk. Whole milk is 3%.
Exactly how much does a major company need to spend to convince real men and women that it’s OK to drink tranny beer? Bet it’s more then the 6 billion dollars lost in stock value....
You can’t put the fag back in the closet, Bud.....................
Why are so many businesses into the freak show and outlier weirdo culture?
“I don’t get it.”
Why even go down that rabbit hole?
We grow geraniums on our porch!................
Squirrel.
I have a soft spot for Spuds. The campaign started the same year I started college (1987). The ads were humorous and over the top. English Bull Terriers were kind of a thing in the 80's and Rick Springfield even featured his on two of his album covers. Full disclosure - I have an EBT and she's curled up at my feet right now.
The bitter irony is that the Spuds marketing was pulled largely because it was though it would appeal to teenagers and glamourize underage drinking.
So decades ago, Bud ditched a campaign precisely because of the adverse influence it may have on kids, but in 2023 they see nothing wrong with putting forward a spokes-it who promotes self-mutilation and mental illness.
Exactly, everything in moderation is a good rule :)
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