Posted on 04/25/2023 12:08:33 PM PDT by Morgana
Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals' sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
The flagship American brand has suffered a 'staggering' hit, which resulted in two senior members of the team being placed on leave.
Bud Light's VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from Insights Express, a beer-focused newsletter, saying it is an 'extremely difficult scenario' for the business – adding 'these numbers are staggering'.
In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.
As the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.
By comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent.
Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.
Bud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.
During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.
(Excerpt) Read more at dailymail.co.uk ...
Yuengling is the best domestic beer......hands down !
I never understood the urge to drink an amber colored water tasting “beer”.
Even Miller Lite is better than coors.
Yes they are just as woke but they did not do something this stupid.
Stupid should hurt.
If the NFL kneeling saga taught us anything, they fear the woke media industrial complex more than the consumer. When they overstep the line, they manage the PR hit and wait it out until consumer anger fades. It’s harder with beer than the NFL though bc it’s more easily replaced by another beer. The NFL’s biggest competition is your desire to do something else. They did some permanent damage with the racist demonstrations but hardcore football fans came back.
Yep. The dude is nuts, and they chose to hitch their wagon to that crazy star. I agree, he is likely to do something REALLY nuts in the near future.
Pabst Blue Ribbon....yeah baby.....
Also, Narragansett - Quint’s brew of choice.
Rednecks, White Socks and Blue Ribbon Beer!!
Poor Budweiser. Failing to see the mistake of promoting vice is their fault. Subaru once promoted deviants in their ads in the 1990’s, soon regretted their promotion and have not recovered from it today. From The Atlantic, “People joke about lesbians’ affinity for Subarus, but what’s often forgotten is that Subaru actively decided to cultivate its image as a car for lesbians.”
All the way up the chain of command whoever created and/or hired this “creative team” and whoever signed off on this disgusting campaign should be out the door today - with huge publicity and a huge “ A.B. made a terrible mistake. We are firing all responsible for the fiasco. We commit that starting today, all A.B. employees will leave their personal politics at home.”
Probably negotiating how much they need to pay her to leave without badmouthing the company and realizing she’s an even bigger pain than they originally thought.
Those are astounding numbers.
Once I was on a flight that had a 1.5 hour holdover at Waco airport in TX. I walked to the bar and asked what kind of beer they had on tap. They had Pearl, Bud, Warsteiner and Coors. I had just had a semi-hangover from drinking Warsteiner so I went with Bud. To my surprise, the fellow sitting next to me offered to pay for my beer. Turned out, he was the regional sales manager for Bud. So we got into a convo about beers, what else?
I suggested that Bud produce some sort of dark beer (the phase I was in at the time, 20+ years ago) to broaden their line. He said “If I could produce one or more dark beers it wouldn’t mean as much in revenues as me increasing Bud sales figures by 1/3 of 1%”.
The ONLY thing Bud Light could have done is immediately for her for not running this by senior execs first.
Frame it as not competent in her MARKETING job, when her marketing debacle cause a $5billion loss.
Leave the LBGTQRSTLMNOP stuff out of it, just say she clearly failed at marketing.
I looked up Pabst Blue Ribbon’s stock and this is what I found:
PBR, along with Pabst’s legacy beers, is currently brewed in Milwaukee by MillerCoors.
more info:
Owner TSG Consumer Partners and Eugene Kashper
Parent Blue Ribbon Intermediate Holdings, LLC
The Rainbow Klan is not as popular as they claim.
I don’t think it’s possible for AB to recover. For many, this was an absolute betrayal, a deep insult. Consider Gilette; I found that Amazon sells Dorko razors. They are equivalent (or better) to any Gillete razors I have owned; at a fraction of the price.
I have been using them for years, actually before Gilette did their toxic masculinity crap - but I have no intention of going back to Gilette, ever.
Pretty sure the AB slammed the door, and no matter how much they beg and grovel, their ex-customers will never forgive them for what they did. And a company that size, will miss sales figures, and will quickly go into bankruptcy.
Play stupid games; win stupid prizes.
AB will be the next Jane Fonda, no one will want to touch either one with a 10foot pole
Please, get these leftist women away from power
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