Alissa Heinerscheid, 39, declined to comment when asked about the Dylan Mulvaney drama at the brewing giant
Posted on 04/14/2023 7:01:00 AM PDT by Red Badger
* Alissa Heinerscheid was spotted near her $7.5million Manhattan home amid the backlash
* It is the first time the vice president of Bud Light has been seen in public since the disastrous move
* She told a business podcast on March 30 she wanted to trade the brand's 'fratty' reputation for 'inclusivity'
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Bud Light's marketing executive has broken cover for the first time after the brand lost $6billion in just six days after using trans influencer Dylan Mulvaney for their campaign.
Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park – flanked by two men who appeared to be her security.
When approached for comment on the fiasco at the brewing giant by DailyMail.com on Thursday she said: 'No'.
It comes after insiders revealed that 'no one at a senior level' at Anheuser-Busch was aware of the partnership.
The decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close told The Daily Wire.
The partnership was undertaken by 'some low-level marketing staffer who helps manage the hundreds of influencer engagements they do and was a 'mistake'.
Heinerscheid lives at the three-bed and three-and-a-half bath overlooking the park with her husband, Henry, 40, and three children.
She was appointed to the role in July and has been blamed for the backlash against the brand for using Mulvaney to plug the beer.
She had a brief conversation with doormen at the building before making the walk to a nearby hotel, happily chatting to two men who met her at the door.
In pictures taken by DailyMail.com the marketing executive can be seen laughing and smiling despite the backlash the company is facing.
(Excerpt) Read more at dailymail.co.uk ...
Alissa Heinerscheid, 39, declined to comment when asked about the Dylan Mulvaney drama at the brewing giant
She appears to be “Leaning In”.
She thought everyone would Love it and jump up and down for more ,LOL
If true she should be fired for hiring low-level staffers who are dumbasses.
That’s a pricey apartment for a marketing VP for a company like AB-InBev. Her husband must have some money.
Just more money laundering by crookedly minded, public school indoctrinated, “Americans”.
I've noticed that all these White women whack job liberals are addicted to Starbucks or some other pricey coffee you have to stand in line for.
She’s probably one of these liberal types , who lives in a bubble , and thinks everyone is on board with all this LGBT business.
no...in the middle of a stride
Ya know....sometimes change is tough.
Foam-Head
We never used to let children make decisions without adult supervision.
GUILTY!
And no one in upper management knew or said anything for fear of being bullied by Diversity Level Twits whom corporate has caved in to.
Someone commented the other day she’s a horse face. No kidding. Narrow and long, just like a horse. When she smiles the teeth prove it.
I could’ve sworn her name was Karen.
It’s odd that a marketing VP doesn’t want to make a comment.
Maybe she shorted the stock!.......................
Horse faced bich.
So in the Anheuser Busch corporation, a VP is a “low level staffer?”
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