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Here's what McDonald's plans to do to win back 500 million lost customers
CNBC ^ | March 1, 2017 | Sarah Whitten

Posted on 03/01/2017 11:24:42 AM PST by C19fan

McDonald's has a traffic problem and its executives know it. Now they have a plan they think will turn it around.

The company lost more than 500 million customers to close competitors since 2012, Chris Kempczinski, McDonald's USA President told investors gathered in Chicago Wednesday.

(Excerpt) Read more at cnbc.com ...


TOPICS: Food
KEYWORDS: fastfood; food; mcdonalds
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To: C19fan

Serve something different, like FOOD!


21 posted on 03/01/2017 11:33:18 AM PST by Ronald_Magnus
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To: TMA62
Bring back beef tallow to for the french fries.

Growing up McD's had the best fries...it was because of this.

22 posted on 03/01/2017 11:33:18 AM PST by beaversmom
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To: C19fan

Improve.

Customer.

Service.


23 posted on 03/01/2017 11:33:36 AM PST by jimjohn (This battle is over, but the war to rebuild the America has just begun.)
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To: beaversmom

Yep, seems to be a trend, post # 11 same also.


24 posted on 03/01/2017 11:33:57 AM PST by V_TWIN
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To: C19fan

McDonald’s has a traffic problem and its executives know it. Now they have a plan they think will turn it around.

The company lost more than 500 million customers to close competitors since 2012, Chris Kempczinski, McDonald’s USA President told investors gathered in Chicago Wednesday.

How did they come up with that 500 million lost customers?

Also, some stupid decisions like not serving breakfast 24 hours a day when their customers work different hours and eat breakfast through out the day.

Putting their newest hires up front trying to take orders from English speaking custormers when they don’t understand English.

Not deleting slow moving products from their menu as peoples’s appetites changed.


25 posted on 03/01/2017 11:33:59 AM PST by Grampa Dave (We are winning every day, while the Dems and Never Trumpsters are whining every day!!!)
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To: C19fan

>>>. McDonald’s has a traffic problem <<<<<

It’s a sales problem

The food is garbage and it costs too much ... That’s what they need to fix.

You can buy a lunch in a decent restaurant for the current McD prices


26 posted on 03/01/2017 11:34:13 AM PST by jcon40 (The other post before yours really nails it for me. I have been a DOS / PC guy forever and always e)
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To: C19fan

**The chain’s stores will also be getting an update. McDonald’s is committed to becoming a “modern and progressive burger company,”**

Progressive? Does that mean Ronald McDonald comes out as Trans?


27 posted on 03/01/2017 11:34:16 AM PST by Gamecock (Twitter: What a real democracy looks like.)
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To: C19fan

Fail. The newest is branding themselves as kid, but not family, food in a country with an aging demographic.

http://www.adweek.com/brand-marketing/ad-day-first-ad-mcdonalds-new-agency-says-theres-big-mac-175797/

...As you can see in the spot below, line drummers, rock drummers, ballers, boarders and gamers can all agree: There’s a Big Mac for that!...


28 posted on 03/01/2017 11:34:22 AM PST by jjotto ("Ya could look it up!")
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To: C19fan

They lost me due to fake food
Pink slime, mystery stomach turning nuggets and milkshakes with no milk
Plus PC french fries that are soggy and fried in weird taating oil

Maybe they need to look at their product

Just sayin’


29 posted on 03/01/2017 11:34:22 AM PST by silverleaf (Age takes a toll: Please have exact change)
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To: C19fan

Bring back the Hamburgler.


30 posted on 03/01/2017 11:34:52 AM PST by central_va (I won't be reconstructed and I do not give a damn.)
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To: C19fan

Umm there’s not actually a plan there. Some serious buzzword bingo, but that’s not a plan.


31 posted on 03/01/2017 11:35:29 AM PST by discostu (There are times when all the world's asleep, the questions run too deep, for such a simple man.)
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To: V_TWIN

McD’s execs/owners need to read this thread.


32 posted on 03/01/2017 11:35:44 AM PST by beaversmom
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To: C19fan

How about more exceedingly offensive TV ads celebrating ghetto culture.


33 posted on 03/01/2017 11:35:46 AM PST by SpaceBar
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To: C19fan

Adopt Chic-fil-a’s employee hiring, training, and support practices along with their level of quality control....

KYPD


34 posted on 03/01/2017 11:36:09 AM PST by petro45acp (" It IS About Islam: exposing the truth about ISIS, Al Qaeda, Iran, and the caliphate" by Glenn Beck)
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To: C19fan

Dollar Menu got me coming back.

Can’t face a Big Mac meal more than once in a month.
But two $1 cheeseburgers for lunch?
Easy. No guilt.


35 posted on 03/01/2017 11:36:11 AM PST by SJSAMPLE
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To: C19fan

That’s a start. make the mcRib one dollar or $1.50 and I’ll be there everyday lol


36 posted on 03/01/2017 11:36:58 AM PST by max americana (For the 9th time FIRED LIBERALS from our company at this election, and every election since 2008)
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To: beaversmom

” Mrs. Robinson, you’re trying to seduce me.”


37 posted on 03/01/2017 11:37:44 AM PST by BipolarBob (I just got done celebrating Black History Month. Obama and Kaepernick are both history. Good.)
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To: C19fan

Prepare food that doesn’t give you agita before you even finish eating it.


38 posted on 03/01/2017 11:37:48 AM PST by Kudsman (Trump or bust 2016!)
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To: jcon40

agree with you. Make a decent hamburger and their customers may come back.


39 posted on 03/01/2017 11:37:54 AM PST by Bull Snipe
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To: C19fan

There going to bring back the 19 cent burger with a new spin

They will give you a burger AND 19 cents


40 posted on 03/01/2017 11:38:18 AM PST by tophat9000 (Tophat9000)
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