As per the Global Bubble Gum Market Size, Status and Forecast, Wrigley tops the list of Bubble Gum Industry with fellow players like Cadbury, Hershey, Unigum, etc. One quality that unites the marketing strategies of all of these brands is innovation and this is area where Wrigley is leading nowadays. Not to forget "Wrigley's How it Feels to Chew 5 Gum campaign", it went viral and still there are memes and videos all over the internet on that. Who's knows what they're up to this time as they're good in coming up with innovative ideas.
