Bud Light has announced a $3 million scholarship project for families of America's fallen or disabled first responders - potentially as part of an effort to distance itself from culture wars after the Dylan Mulvaney partnership fiasco. The beleaguered beer brand's parent company, Anheuser-Busch, is providing the funds for affected spouses and children alongside Folds of Honor, its longest-standing charity partner of over 100 years. It comes after the popularity of the beer plummeted and sales dropped 30 percent when conservative consumers boycotted the drink over its partnership with 26-year-old transgender influencer Mulvaney in April.