Technobarons of the 21st century BY FIONA MORGAN SNIPJohn D. Rockefeller realized that the way to control the oil market was to control the transport of oil. So in 1871, he colluded with the railroad industry to form a cartel called the South Improvement Company. The rate to ship oil doubled, but Rockefeller's Standard Oil Company would get rebates for every gallon of oil shipped, even those shipped by his competitors. South would also collect information on the destinations, costs and dates of competitors' oil shipments. Once word leaked, independent oil producers revolted and managed to stop South before it...
